Integrated Marketing Lead, Klaviyo
SMB
$121.6-182.4k
3+ days a week in office
Intelligent marketing automation powered by customer data
Posted today
Intelligent marketing automation powered by customer data
1001+ employees
Posted today
$121.6-182.4k
3+ days a week in office
1001+ employees
Company mission
To give online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale.
Role
Who you are
- 8+ years of experience in combination of channel, performance, lifecycle, demand gen, revenue, and integrated campaign marketing
- 5+ years working in B2B marketing capacity
- Proven expertise building end-to-end customer journeys and relevant campaigns to drive leads through the funnel
- Experience managing a budget of $20M+ in media spend
- Foundational knowledge of performance marketing success metrics and ability to report KPIs to executive leadership teams
- Ability to self-serve in a limited resource environment and comfortable copywriting, ideating general design, and landing page buildout
- Advanced analytics experience with ability to manage complex data sets across site analytics and attribution models, Google Analytics and Salesforce preferred
- Excellent organizational, time management and collaborative skills with ability to project manage across multiple teams with confidence and expertise
- Comfortable in a fast paced, agile and high growth environment with ability to navigate gray areas by developing new processes and streamline workflows
What the job involves
- Are you a demand gen marketer with a keen eye for data and analytics
- A storyteller who seeks to know their audiences and build compelling programs that drive action
- We’re looking for a SMB Campaign Marketing Lead who understands the unique combination of precise audience segmentation, relevant messaging, strategic media planning, experimental design and overall customer journey, while rooted in driving ROI and scalable outcomes
- In this role, you’ll own the inbound customer journey for SMB prospects for North America, responsible for generating pipeline
- You’ll work closely with Content, Product Marketing, Creative, Demand Gen, Lifecycle, and Web teams to ensure flawless execution of demand gen campaigns across multiple channels
- You will report directly to the Sr Director of Integrated Marketing, SMB
- Ideate, design, and execute the SMB inbound marketing customer journey across all channels
- Lead the campaign strategy and planning inclusive of high reach channels and performance focused digital channels
- Optimize audience-specific messaging and positioning with Product Marketing teams to create engagement at each stage of the funnel for net new leads
- Optimize end-to-end customer journey by partnering with content and creative teams to optimize existing content and ideate/build new content to keep leads engaged
- Collaborate and work cross-functionally to align campaign strategies and goals across the organization including Brand, Lifecycle, Product Marketing, Content Marketing, Self-Serve Growth, Web, and SEO
- In conjunction with Marketing Ops, build out the lead scoring model for SMB leads to ensure conversion of MQLs
- Define and build measurement plan with Analytics team ensuring understanding of success drivers and growth levers by country, audience, channel and tactic
- Gather and analyze campaign performance, including reporting learnings of key findings and best practices
- Understand industry landscape, tech capabilities and competitive approach to recommend content, creative assets, CTAs, landing page experience to increase and scale new customers
- Develop and establish success criteria to help inform resource planning, campaign flighting and overall prioritization across multiple stakeholders
- Performs other related duties as assigned
Our take
Klaviyo is a marketing firm helping growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns. From personalised newsletters to automated emails when customers abandon their shopping carts, the marketing automation platform makes it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes.
Klaviyo's CEO, Bialecki, believes that the main problem with e-mail marketing today is that there is a divide between two kinds of tools: analytics tools that help you understand what people are doing on a website, such as what products they are considering, and messaging tools that send them a marketing e-mail. Operating primarily within the retail and eCommerce industry, Klaviyo aims to solve this by offering a tool that brings together analytics and messaging. This allows companies to bring all of their first-party data into a single platform to get a deep understanding of their customers and then activate that data to deliver highly-targeted, personalised communications through email and SMS. In the process, Klaviyo's customers get a deep understanding of their consumers.
Klaviyo is a fast-growing company mainly due to its business model - the firm offers a concrete ROI for Klaviyo’s clients if the software persuades customers to make purchases by treating different types of customers differently. An IPO in 2023 has led to Klaviyo's release of Klaviyo AI, which empowers businesses to unlock revenue-driving opportunities and deliver exceptional customer experiences across channels. Still in its early days of public listing, it will be interesting to see how Klaviyo fares in the years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
46% female employees
4% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"Not only we have a good stipend to spend on learning but we also have development days every quarter, where we can switch off and focus on the areas..."
Funding (last 2 of 6 rounds)
Aug 2022
$100m
LATE VC
May 2021
$320m
SERIES D
Total funding: $778.5m
Company benefits
- Private health care cover
- All full time employees receive equity
- Commuting allowance for when you do travel to the office,
- A very generous education allowance every year for you to spend on learning and development.
- Participation in Klaviyo ESPP
- Personal lifestyle allowance
- Flexible holiday scheme
Company values
- We always put our customers first.
- We are owners.
- We strive to make the world more equitable.
- We are ambitious.
- We are always learning.
- We collaborate radically.
- We are remarkable.
Company HQ
Financial District, Boston, MA
Articles
Leadership
Andrew Bialecki
(CEO)Previously CTO at RockTech, Senior Engineer at Performable, Lead Engineer at Applied Predictive Technologies and an SDET Intern at Microsoft
Ed Hallen
(Chief Product Officer)Currently an Advisor at Team Engine. Previously worked in Enterprise Business Development at Google, Summer Associate at Accel-KKR and Principal at Applied Predictive Technologies.
Salary benchmarks
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Diversity, Equity & Inclusion at Klaviyo
Katelyn Nnake (Director of Diversity, Equity & Inclusion)
- At Klaviyo one of our key values is "we strive to make the world more equitable"
- In 2024 over 75% of Klaviyos participated in a Klaviyo Resource Group
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