Sales Development Representative, Lillio
SDR
$50-85k
More information about location
Childcare center software
Be an early applicant
Childcare center software
101-200 employees
Be an early applicant
$50-85k
More information about location
101-200 employees
Company mission
To elevate early childhood programs with innovative design, quality content, and professional growth opportunities, delivering joyful learning experiences for all children.
Role
Who you are
- 1–3 years of sales, business development, or customer-facing experience (SaaS experience is a plus)
- Highly motivated, energetic, and driven to engage potential customers and consistently hit outreach and opportunity creation goals
- A strong history of meeting and exceeding measurable performance goals
- Strong verbal and written communication skills
- Comfortable making outbound calls, sending emails, and connecting with decision-makers
- Highly organized with strong time management skills and attention to detail
- Demonstrates a growth mindset, thrives in a culture of coaching and feedback, and actively engages in self-reflection and personal development
- Collaborative team player who thrives in a fast-paced, dynamic environment
- Familiarity with Salesforce and/or Salesloft is a plus
- Passionate and excited about helping childcare providers succeed and improve outcomes for families and communities
- Experience in sales (SDR, BDR) is an asset — but grit, drive, and a growth mindset matter most
What the job involves
- Sales at Lillio is a small, high-energy, and results-driven team that thrives on performance and impact
- We work closely together to drive the growth of our business while keeping our customers’ success at the center of everything we do
- Team members support one another, share best practices, and celebrate wins together, creating an environment where hard work, curiosity, and creativity are recognized and rewarded
- We are looking for a driven, curious, and energetic Sales Development Representative (SDR) to join our Sales team
- Reporting to the Senior Team Lead, Sales, this role is an exciting opportunity to kickstart your sales career, contribute directly to revenue growth, and help childcare owners and directors solve real business challenges
- As the first line of communication with potential customers, you’ll be responsible for identifying and engaging prospects, qualifying leads, and setting up Account Executives (AEs) for success
- You will help shape how Lillio is perceived in the market while learning the ins and outs of the sales process in a high-growth, mission-driven environment
- You'll lead with high-energy outbound outreach to create new pipeline, while treating inbound leads as an added bonus for generating qualified sales opportunities
- Build rapport with key decision-makers (owners, directors, and administrators) to understand their challenges and introduce Lillio’s solutions
- Conduct discovery calls to uncover prospect needs and pain points
- Qualify leads to ensure AEs focus on high-potential opportunities
- Collaborate closely with AEs to ensure a seamless handoff and a strong start to the customer relationship
- Manage a structured lead pipeline in Salesforce, keeping data accurate and up-to-date
- Stay informed about Lillio’s offerings and childcare industry trends to provide relevant insights
- Participate in team meetings, campaigns, and cross-functional initiatives to optimize top-of-funnel performance
- Help launch targeted outbound campaigns to drive pipeline growth
- Research leads to enrich data and prioritize lead lists
- Report on campaign performance and share insights to optimize results
- Take extreme ownership over the inbound funnel, iterating continuously to increase conversion rates
- Reach and exceed monthly quota for opportunities generated, consistently driving top-of-funnel growth
Our take
Early childhood education plays a pivotal role in a child's developmental journey, yet unlike the advancements witnessed in later stages of education due to digitization, this crucial phase has seen limited progress.
Lillio, formerly HiMama, offers a transformative solution for educators, enhancing classroom planning and enabling seamless sharing of progress with parents. By engaging the entire family in the learning process, Lillio's software fosters a holistic learning experience. Additionally, the software streamlines childcare centre management, automating tasks and cutting costs, thus freeing up valuable time for teachers.
Much like other specialized software providers, Lillio is bolstering its revenue streams through ventures into payment services. While competition looms from rivals like Procare, a legacy software provider backed by private equity, and startup Brightwheel, Lillio's potential market encompasses over a million daycare operations in North America. This expansive landscape bodes well for the impressive growth prospects of all three companies.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2021
$50.7m
SERIES B
May 2020
$3.7m
EARLY VC
Total funding: $59.8m
Company HQ
Downtown Yonge East, Toronto, ON
Leadership
Alana Frome
(Co-Founder, President & CTO)More than 10 years of software development experience including as employee #2 at Evisors (now Firsthand).
Share this job
View 5 more jobs at Lillio