Paid Social & Programmatic Analyst, SeatGeek
$63-92k
+ Equity
Ticketing platform for live events
Open for applications
Ticketing platform for live events
501-1000 employees
Open for applications
$63-92k
+ Equity
501-1000 employees
Company mission
SeatGeek’s mission is to help the world to experience more live.
Role
Who you are
- Bachelor’s degree
- 2+ years of hands-on experience running performance advertising programs on Meta, TikTok, and DSPs with an 8-figure annual budget
- Strong project and time management skills; ability to juggle many campaigns and requests at once
- Analytical and data-driven background with a proven ability to extract valuable insights and narratives from large sets of data
- Strong verbal and written communication skills--you are at ease describing complex strategies and approaches to various audiences within an organization
- Strong data analysis toolbox, including experience with Excel and Looker (or other BI tools)
- Experience buying through a DSP is a plus
What the job involves
- Social platforms are a critical component of SeatGeek’s marketing strategy as we need to meet live event fans where they are
- As an Analyst on the Paid Social and Programmatic team, you’ll play an integral role in growing a multi-million dollar marketing channel
- You’ll bring the inherent excitement and uniqueness of live events to fans in a way that has a direct impact on SeatGeek’s overall user & revenue growth
- You will use both sides of your brain to develop innovative growth marketing strategies in collaboration with creative designers & data scientists; and you will demonstrate the value of these strategies through data-based analysis and a rigorous, hypothesis led learning approach
- You’ll report to our Growth Marketing Director, Social & Programmatic
- Day to day management of Paid Social campaigns on Meta, TikTok, and Google (app)
- Managing budgets to maximize scale while hitting ROAS targets
- Perform ad hoc analysis to diagnose performance
- Ideate on when and how best to build out artist and team dedicated campaigns
- Develop & execute experiments & A/B tests that evolve our targeting, creative, copy, and landing page strategies
- Collaborate with Creative team on creative requests and share back results on ad performance
- Engage with external advertising partners (Meta, TikTok, Google) to best utilize platform capabilities to maximize impact
Our take
For many fans, buying tickets online can be a time-consuming and frustrating process. SeatGeek is setting out to ease this problem by powering an open entertainment industry that provides fans with greater access to experiences, while enabling teams, venues, and shows to have seamless access to their audiences.
SeatGeek launched with a laser-sharp focus on creating a customer-oriented ticketing marketplace for sports and live events. Its commitment to optimizing fan experience has helped distinguish the company from rivals, such as Ticketmaster and Live Nation, with its expanding suite of simple features that have made it the highest-rated and most trusted ticketer.
SeatGeek has secured integration partnerships with Facebook, Spotify and Snapchat, and has an impressive client list that includes the Dallas Cowboys, Manchester City FC, and the Brooklyn Nets. It continues to onboard enterprise clients, expand its international presence and release new products such as "Next Fan Up", positioning it well for future success.
Steph
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Aug 2022
$238m
SERIES E
Apr 2017
$76.8m
SERIES D
Total funding: $418m
Company benefits
- Health Insurance Coverage
- Ample Paid Time Off
- 401k Matching Program
- Parental Leave - 16 weeks of leave in a 12-month period
- Health and wellness subscriptions to services like One Medical, Ginger.io and Headspace
- Regular virtual team hangs & happy hours + Company-Wide Hackathons 3-4 times per Year
- SeatGeek Monthly Ticket-Purchase Stipend
- Flexible work environment - Work as many days a week in the office as you'd like, or 100% remotely
- WFH Office Setup Stipend
Company HQ
Flatiron District, New York, NY
Leadership
Jack Groetzinger
(Co-Founder & CEO)Worked as a consultant for Bain. Founded and sold another startup, Scribnia, before founding SeatGeek.
Russell D'Souza
(Co-Founder)Worked as an analyst for Monitor. Founded and sold another startup, Scribnia, before founding SeatGeek.
Eric Waller
(Co-Founder)Worked as a Web Developer at Tickerhound. Co-founded and was a Web Developer at Niqos.
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