Account Based Marketing Manager, Sonar
More information about location
3 days a week in office
Code verification for the AI era
Posted today
Code verification for the AI era
501-1000 employees
Posted today
More information about location
3 days a week in office
501-1000 employees
Company mission
To enable developers and development teams to write clean code and remediate existing code organically, so that they can focus on the work they love and maximize the value they generate for businesses.
Role
Who you are
- Have 5+ years of B2B marketing experience, with a focus on account-based marketing, demand generation, or integrated campaigns — preferably within enterprise SaaS or technology
- Bring a proven track record of planning and executing ABM programs (one-to-one, one-to-few, and one-to-many) that engage target accounts and drive measurable pipeline and expansion
- Have hands-on experience with ABM and intent platforms (e.g., 6sense, Demandbase, RollWorks) and an understanding of how to operationalize account data and intent signals
- Have strong analytical skills, with the ability to interpret data, optimize spend, track account engagement and pipeline, and report on ROI across channels
- Be experienced partnering closely with sales and SDR teams to align on account strategy, plays, and follow-up
- Be proficient with marketing automation tools and CRM systems (e.g., Marketing Cloud, Salesforce)
- Be familiar with paid media and digital channels relevant to ABM, including LinkedIn and programmatic display
- Be highly organized and able to manage and prioritize multiple programs, accounts, and stakeholders simultaneously and independently
- Have exceptional communication and interpersonal skills, and the ability to collaborate across departments and functions
- Hold a Bachelor’s degree in Marketing, Business, or a related field (MBA a plus)
What the job involves
- Account-based marketing is at the center of how Sonar wins and expands its most strategic enterprise accounts, and we are investing to scale it
- Based in one of our hubs in Austin, London, or Geneva and part of the Demand Generation squad, the ABM Manager owns the strategy, execution, and measurement of one-to-one, one-to-few, and one-to-many programs that engage our highest-value target and customer accounts
- You will orchestrate personalized, multi-channel campaigns that align marketing and sales around a shared list of accounts, accelerate pipeline, and deepen expansion within the enterprises that rely on Sonar
- This is a full-funnel, hands-on role that blends strategic account selection with day-to-day campaign execution
- You will partner closely with sales, SDR, field, demand generation, and product marketing teams to build account plans, deploy the right plays at the right stage, and prove impact with rigorous measurement
- Success requires equal parts strategic thinking, creative campaign building, strong analytics, and the relationship skills to keep marketing and sales moving as one team against a common set of accounts
- Own ABM strategy and account selection: Define and run Sonar’s account-based marketing strategy across one-to-one, one-to-few, and one-to-many tiers — partnering with sales to select, segment, and prioritize target and expansion accounts based on fit, intent, and opportunity
- Build and execute multi-channel account plays: Plan, build, and continuously optimize personalized campaigns across paid (e.g., LinkedIn, display, and ABM platforms such as 6sense or Demandbase), email, web personalization, direct mail, and content — tailored to each account’s buying stage and stakeholders
- Align marketing and sales: Serve as the connective tissue between marketing and the account teams — co-developing account plans with AEs and SDRs, equipping them with the right messaging and assets, and coordinating outbound and marketing touches into a single, orchestrated motion
- Define and optimize the ICP: Partner with product marketing and sales to define, refine, and continuously optimize Sonar’s ideal customer profile — using performance data, intent signals, and win/loss insight to sharpen account selection and targeting
- Leverage intent and engagement data: Use intent signals, engagement scoring, and account analytics to identify in-market accounts, prioritize outreach, and trigger the right plays at the right moment
- Drive pipeline and expansion: Generate and accelerate qualified pipeline within target accounts and expansion within existing customers — tracking engagement, opportunity creation, and influenced pipeline against clear goals
- Measure and report on impact: Define and own ABM metrics — account engagement, pipeline contribution, velocity, and ROI — and deliver regular reporting with clear, data-driven recommendations to refine targeting and spend
- Partner cross-functionally on content and messaging: Work with product marketing and content teams to develop account- and persona-specific messaging, assets, and experiences that resonate with technical and executive buyers
- Collaborate on field and event programs: Partner with field and demand gen teammates to integrate ABM into events, executive roundtables, and webinars that engage priority accounts and convert into pipeline
- Manage budget and vendors: Allocate and steward the ABM budget for maximum return, and manage ABM platform, data, and agency vendors to ensure quality execution
Application process
- All offers of employment at Sonar are contingent upon the results of a comprehensive background check and reference verification conducted before the start date
Our take
It has been reported that bug-prone software costs enterprises close to $3T every year, and with developers now handling higher volumes of code than ever, Sonar’s products automatically ensure that only clean code is embedded when they update software.
The company was founded in Switzerland in 2008, and has become a market leading platform for code quality control. While its first decade was encouraging, the period from 2018 and today has been an astounding period of hyper growth.
It has earned Unicorn status, opened up offices across Europe, as well as in the US and Asia, and counts the likes of NASA, Microsoft, and IBM amongst its customer base. Indeed, the vast majority of the Fortune 100 use Sonar.
With its position at the head of the market established, Sonar is aiming to expand its headcount and continue its momentum, especially in the US and Asia-Pacific, where the tech industry is booming
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Apr 2022
$412m
LATE VC
Nov 2016
$46.8m
LATE VC
Total funding: $458.8m
Company benefits
- Flexibility to work from home 2 days a week on Wednesdays and Fridays
- 401K Plan: Sonar US matches up to 4% of gross salary
- 90% healthcare premium coverage for employees, 60% for dependents
- Life and disability insurances fully paid by Sonar. Sonar covers 100% of Telemedicine for FTE whom are covered by Sonar medical
- EAP (Employee Assistance Program) Health Savings Accounts (HSA, FSA, DCFSA). Supplemental coverage is offered by EE's expense
- Hospital Indemnity, Accident, Critical Illness
- Pet Insurance
- Time Off: 25 PTO days plus additional days based on seniority and circumstances
- Commuting: Public transport reimbursement of 60% for annual subscription
- Free parking space
Company HQ
Vernier, GE
Leadership
Tariq Shaukat
(CEO)Previously a President and Advisor to the CEO/Board of Directors at Bumble. He also spent 4 years at Google as the President of Google Cloud and 4 years at Caesars Entertainment as CCO.
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