Content & Social Lead, Bark
BARK Air
$80-90k
+ Equity
Dog toys and treats subscription service
Open for applications
Dog toys and treats subscription service
1001+ employees
Open for applications
$80-90k
+ Equity
1001+ employees
Company mission
To make dogs as happy as they make us, because dogs and humans are better together.
Role
Who you are
- Must love dogs
- And planes
- 2–4 years in a social media, content creation, or brand marketing role
- Demonstrated experience running brand or creator social accounts (please share handles or portfolio)
- Proven ability to shoot and edit original video and photography
- Experience working on location and producing content on the fly
- Comfortable presenting and explaining creative ideas to stakeholders
- Familiarity with digital marketing and social performance metrics
- Prior experience in a fast-paced or startup environment is a plus
- Must love dogs. Seriously
- Proficiency in mobile and desktop editing tools (CapCut, Lightroom, VSCO, Canva, Adobe Creative Suite, etc.)
- Strong visual and aesthetic sensibility with an eye for brand alignment
- Confident using a mirrorless camera, gimbal, or iPhone to capture social-first content
- Excellent written and verbal communication skills
- Comfortable managing multiple projects and deadlines at once
- Basic familiarity with web CMS platforms like Webflow or Squarespace
- Able to travel for flights, shoots, and events as needed
- Self-starter who thrives in ambiguity and loves to make ideas real
- Collaborative and good vibes only
What the job involves
- We’re looking for a creative, hands-on content creator who can capture the magic of BARK Air and help us share it with the world
- You’ll own our social media presence — planning, producing, and publishing scroll-stopping content across platforms
- This is not a behind-the-scenes role: you'll be on the ground (and in the sky) capturing real-time moments with dogs, humans, and crew
- You’ll also jump into creative projects like decks, photo edits, and website updates, so we’re looking for someone who’s visually sharp, socially fluent, and excited to grow a career in brand and marketing
- Capture, edit, and post original content (photo and video) for BARK Air’s social media channels
- Manage our day-to-day social presence across Instagram, TikTok, and other platforms
- Help concept and create brand assets including pitch decks and marketing materials
- Keep a finger on the pulse of culture and content trends to inform what we make next
- Support light front-end updates to the website and assist with creative requests from across the team
Our take
The number of subscription model services has risen substantially over nearly a decade, and the hassle-free, customizable model makes it a smart fit for pet services. BARK, previously BarkBox, is a subscription company working with retail giants like Amazon, Target, and PetSmart to leverage this trend, delivering monthly boxes of dog products to pet owners.
The recession-resistant nature of the pet sector has made BARK an attractive investment prospect. However, numerous like-for-like US competitors have enjoyed the same market benefits, and whilst BARK's big-name retail partnerships are likely to keep it ahead, at some point it may need to consider more decisive ways of distinguishing itself from competitors.
However, the company has leveraged these advantages into material gains. Further, after a minor rebrand and the launch of BARK food, its own dog food brand, it seems well-placed to continue ahead of the pack. The company also recently partnered with Crocs to release dog Crocs, it's a very fun and exciting new branch for the company that will surely appeal to many fur baby owners.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Dec 2016
$60m
SERIES C
May 2016
$60m
SERIES C
Total funding: $141.7m
Company benefits
- Health + wellness: We take care of our entire pack with premium medical, dental, and vision coverage for humans, plus comprehensive pet insurance. Because a healthy team (furry and not) is a happy team. Coverage starts day one for eligible roles
- Work + play your way: Life's too short to be all work and no play – that's why our pack enjoys unlimited PTO and a hybrid setup. Spend 3 days collaborating (and getting puppy play time) in our dog-friendly office, plus 2 days working wherever you and your dog feel most productive
- Growth + rewards: We believe in rewarding great work with competitive salaries and comprehensive compensation packages. For eligible US-based roles, we offer BARK equity so you can share in our company's success. Consider it a well deserved treat for helping us grow
- Office dogs (+BYOD): Dogs aren't just allowed at BARK – they're essential co-workers! Bring your own dog (BYOD) to work or come make some new furry friends. Our office is designed for both human and canine collaboration
- Treats (of course): For your pup, a complimentary BarkBox every month full of toys and treats! For office-based humans, cold brew is on tap and meals are catered weekly
- Benefits + beyond: We invest in your long-term happiness with comprehensive 401k matching, generous parental leave, and benefits that help your whole pack thrive
Company HQ
Financial District, New York, NY
Leadership
Matt Meeker
(Co-Founder, Executive Chairman & CEO)Matt worked as an Account Director at i-traffic from 1998-2000 before co-founding Meetup.com and working as an Advisor for OpenSky.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job