Director / Head of Marketing, Coupa
DACH, Benelux & Nordics
Some travel expected
2-3 days a week in office
Business spending management platform
Job no longer available
Business spending management platform
1001+ employees
Job no longer available
Some travel expected
2-3 days a week in office
1001+ employees
Company mission
To provide a clear idea of business value for clients.
Role
Who you are
- The ideal candidate is a practical self-starter who takes ownership and enjoys working directly with salespeople, partners, and customers
- 15+ Years B2B Marketing: Minimum of 15 years in Enterprise B2B marketing, demand generation, or digital marketing, approaching the role with a required can-do attitude
- ABM & MarTech Proficiency: Extensive prior experience developing and implementing 1:few or 1:many ABM programs, leveraging key MarTech tools (e.g., Salesforce, Marketo, Demandbase/6sense)
- Data & Financial Management: Strong focus on data and metrics, including comfort with forecasting, reporting, and budget management
- Strategic Self-Starter: A strategic, self-starter capable of strong cross-functional project management and navigating fast-paced, ambiguous environments
- Multilingual & Travel: Proficiency in a second language (French or German) is required, and the role involves some expected travel
What the job involves
- We are seeking a passionate, results-driven Field Marketing Director to craft and execute innovative strategies for driving new business and cross-sell opportunities across a critical growth region for Coupa
- This leader will partner closely with Sales, manage a team, and create comprehensive strategies to build, influence, and accelerate the sales pipeline
- The role demands excellence in GTM alignment, campaign strategy, operational execution, and measurement
- It is highly collaborative and requires coordination across cross-functional teams to orchestrate multi-channel programs
- The position reports to the SVP, International Marketing and is open to candidates based across Germany
- Strategic Revenue & Pipeline Growth: Develop data-driven, multi-channel growth strategies and programs—in close collaboration with Sales and leadership—to support quarterly revenue goals, improve account penetration, and drive expansion opportunities in the existing customer base (Mid-Market and Enterprise $1B+)
- Regional Go-to-Market (GTM) Execution: Align GTM motions to focus accounts and industries within the DACH, Benelux, and Nordic regions, adapting strategies to meet specific regional and country-level market needs
- Cross-Functional Campaign Design & Delivery: Design and independently execute multi-channel campaigns targeting key personas in partnership with Sales, Customer Success, Product, and Marketing teams, leveraging the existing marketing operations ecosystem and tools for optimal results
- Performance Measurement & Optimization: Use key performance indicators (KPIs) and in-depth analysis of data to measure and optimize customer growth initiatives, continuously refining strategies and programs based on industry best practices
- Sales Enablement & Customer-Centric Advocacy: Meet weekly with the Sales team to ensure alignment on marketing priorities, advocate for sales needs, and support the planning and management of events/webinars in partnership with the Events team to showcase customer value
Our take
In 2006, Noah Eisner co-founded Coupa with Ravi Thakur, two fintech start-up specialists, as a provider of business spending management (BSM) services. Coupa has grown into its niche with a comprehensive platform that enables companies to gain greater control over their spending, supply networks, chain optimisation, liquidity management and payment solutions.
Coupa has been recognised as a leading brand in third-party risk management (TPRM). Using artificial intelligence software, its TPRM software takes data from hundreds of sources and generates risk flags across the entire platform, informing the user’s processing decisions.
TPRM integrates into Coupa’s business spending management systems to provide one comprehensive platform, a feat that gives it a definitive edge when it comes to secure management of company funds. Acquired in early 2023 by Thoma Bravo, Coupa is a company to watch, as progress in AI software could open opportunities for greater software automation on its platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2015
$80m
SERIES G
Mar 2014
$40m
SERIES F
Total funding: $169m
Company benefits
- Employee stock purchase program
- Health benefits for employees and their families
- Retirement and savings plans
- Flexible work environment
Company HQ
Town Center, Foster City, CA
Leadership
Leagh Turner
(CEO & Board Of Directors)Previously on the Board of Directors at Plan International Canada, was the Co-CEO of Ceridian and was COO at SAP.
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