Sales Enablement and Support Specialist, SoFi

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• 1–3 years of experience in sales enablement, marketing operations, program coordination, or business development
• Experience executing marketing campaigns or enablement initiatives in a distributed or field-based sales environment
• Familiarity with social media platforms, digital marketing workflows, and social selling best practices
• Strong written and verbal communication skills, with the ability to support and engage sales professionals
• Demonstrated ability to manage multiple tactical projects simultaneously while meeting deadlines
• Experience working with CRM systems and marketing or sales enablement platforms (e.g., Salesforce, Total Expert, or similar)
• High attention to detail and comfort working in regulated or compliance-driven environments
• Ability to travel as needed for tradeshows or regional field activities

Desirable

• The Sales Enablement and Support Specialist / Program Manager provides hands-on operational and program support to the Sales Enablement function within Home Loans
• This role exists to execute and manage the day-to-day enablement activities that support Loan Officers and real estate partners, ensuring consistent access to compliant marketing resources, effective onboarding support, and seamless coordination of sales programs and events
• This position plays a critical role in maintaining execution quality, platform accuracy, and field readiness across a distributed sales organization
• Execute and manage the creation, distribution, and ongoing maintenance of sales and marketing collateral, including flyers, social media assets, and automated email templates
• Maintain and curate the sales content library, ensuring all materials are current, brand-aligned, and compliant with mortgage and financial services regulations
• Administer sales enablement platforms by managing Loan Officer rosters, user access, onboarding/offboarding workflows, and quarterly audits
• Serve as a primary point of contact for enablement vendors, coordinating updates, troubleshooting issues, and ensuring platform accuracy
• Support Loan Officer onboarding by partnering with training teams to ensure timely access to tools, systems, and enablement resources
• Deliver platform training and refresher sessions to help Loan Officers effectively use enablement tools in their daily workflows
• Build working relationships with field Loan Officers to identify market-specific needs and support the development of localized assets
• Execute daily social selling and digital content distribution across Loan Officer channels to support consistent brand presence
• Track and report on engagement metrics related to social and digital enablement activities
• Monitor social media and real estate market trends to support ongoing optimization of digital engagement strategies
• Assist with operational logistics for tradeshows and field events, including collateral preparation, giveaways, and post-event follow-up
• Support post-event workflows such as lead list processing, internal debrief coordination, and basic financial administration tasks