Marketing Operations Director, Promenade
$80-120k
+ Stock options
Office located in Santa Monica, CA
All-in-one SaaS tools for small businesses
Open for applications
All-in-one SaaS tools for small businesses
21-100 employees
Open for applications
$80-120k
+ Stock options
Office located in Santa Monica, CA
21-100 employees
Company mission
To solve industry-specific problems within different sectors.
Role
Who you are
- Have 2-3+ years of experience in a Marketing Operations or Marketing Strategy role
- High Proficiency with Salesforce Sales Cloud, Salesforce Service Cloud, Pardot, and automation best practices, etc
- Understand attribution, funnel stages, campaign tagging, and lifecycle tracking
- High Proficiency with Google Suite and Microsoft Office
- Know how to translate business questions into dashboards, workflows, or logic flows
- Have a passion for marketing strategy and want to scale the impact of the whole team
- Are a proactive problem-solver with strong communication skills
- Initiate and build relationships with people in an open, friendly, and accepting manner
- Have a result and success-oriented mentality, conveying a sense of urgency and driving issues to closure
What the job involves
- Promenade (formerly known only as BloomNation), is searching for a Marketing Operations Director to help support our sales, marketing, and customer onboarding teams as we manage incredible growth and new vertical expansion
- This is a high-impact, highly technical role designed to drive efficiency, insights, and operational excellence across the Marketing team
- You’ll help scale our lead generation and customer acquisition efforts by managing the systems, data, and processes that power campaigns
- You’ll also collaborate closely with Sales, RevOps, and Customer Onboarding to ensure seamless handoffs, clear attribution, and consistent reporting, but your primary home is Marketing, and your focus is on empowering the team with better tools, better data, and better outcomes
- Own and improve marketing systems and processes, with a focus on automation, attribution, and performance tracking
- Build and manage reporting dashboards for daily, weekly, and monthly KPIs across channels
- Partner with leadership to build forecasting models and campaign performance analyses
- Maintain and optimize Pardot and Salesforce for marketing use (campaign tracking, lead routing, etc.)
- Identify and implement new tools that improve lead quality, conversion rates, and marketing productivity
- Develop and document standard operating procedures for cross-functional collaboration
- Support new growth initiatives by creating the infrastructure for measurement and scaling
- Monitor data integrity, manage integrations, and troubleshoot issues proactively
- Lead or support cross-functional data projects such as CRM migrations, system integrations, and large-scale data cleanups
- Note: This is a technical role, focused on data, reporting, and team enablement - not a leadership role
Our take
Promenade is a parent company for multiple platforms designed to help solve issues in the food, beverage, and florist industries. Initially, it brought technology to the florist industry, allowing the purchaser of gifts to see photos of the actual arrangement before it was delivered. The company also set up a free online florist store with sales analytics, tools, a website builder, and more.
The company has expanded its offering to help other businesses access the online space by offering them the tools to create delivery options, point-of-sale services, and inventory management; including Dig-In to pizzerias, and Swigg to liquor stores.
Third-party delivery apps pose some threat to the value that Promenade can offer to small businesses. However, its use of Tortoise delivery robots to provide contactless flower delivery during the pandemic demonstrated an intuitive approach to the complex problems that local businesses face, which bodes well for how it will create business value in the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
-32% employee growth in 12 months
Company
Company benefits
- Competitive salaries
- Comprehensive health, dental, and vision options
- Stock options and 401(k)
- 15 PTO days to start
- 6 paid sick days
- 8 paid holidays
- 100% Paid Parental Leave
- Work from home options
- One block from the beach
- Paid parking & monthly credits for Lyft, Uber, & Metro
- Dog-friendly offices
- Weekly catered lunches
- Fully-stocked kitchen
- Beautiful indoor workspaces
Company HQ
Downtown, Santa Monica, CA
Leadership
Gregg Weisstein
(Co-Founder)Experience in consulting for Deloitte, FTI Consulting and BDO consulting, before co-founding what would become Bloomnation, the first business in the Promenade portfolio.
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