Senior Lead Generation Manager, Omnidian

• If you’re someone who thrives on making data-driven decisions that deliver real results and wants to see the impact of your work firsthand, this is the place for you.
• The ideal candidate will excel in a startup type environment, and have experience making an outsized impact while operating as part of a small but mighty team
• If you’re strategic, data-driven, curious, love tackling complex challenges, and want to be part of an exciting journey, we’d love to connect.
• Bonus points if you have experience in solar or growth scale technology
• Experience: You have a strong background in B2B lead generation, ideally in renewable energy or tech, with 5-8 years of relevant experience
• Track Record: Proven success in creating and executing integrated marketing campaigns that drive leads and grow revenue while adhering to budgets and meeting desired outcomes
• Analytical Skills: Strong ability to draw insights from data and make informed decisions
• CRM and Marketing Automation: You’re experienced with CRM systems and marketing automation tools, leveraging them to influence the market. Salesforce experience required; HubSpot and ABM tools a big plus
• Key Lead Generation Strategies: Breadth of expertise across B2B lead generation strategies, including LinkedIn & Meta advertising, Google ads, email campaigns, event sponsorships, and ABM
• Communication: Excellent verbal and written communication skills, with the ability to explain complex ideas clearly and persuasively
• Growth mindset: You desire to be recognized as a leader in your space, with aspirations for future leadership and management
• Chemistry: You’re comfortable collaborating with diverse teams and enjoy a supportive, positive work environment
• Creativity: You love coming up with fresh ideas and seeing them through
• Communication: Your communication is clear, concise, and effective
• Connection: You build strong, meaningful relationships that add value for our clients and partners
• Data-Driven: You use data to drive decisions and improve outcomes
• Empathy: You know when to provide advice and when to simply listen, and you strive to understand others' perspectives
• Integrity: You earn trust, uncover stories, and honor the truth
• Lifelong Learner: You view every success and failure as an opportunity to learn, and you’re always eager to grow
• Proactive: You’re a self-starter who takes initiative and works effectively, even without rigid guidelines
• Strategic Vision: You see the big picture and can help others understand how their role fits in
• Tenacity: You keep going, learn from challenges, and don’t give up

Desirable

• In this role, you won’t just be executing tasks; you’ll be leading strategies that reshape the energy landscape.
• You will ensure that our educational content and our story reach our key prospects—supported by accolades like: Most Innovative U.S. Energy Companies, a Top Emerging Startup in Energy Technology, and a Top 100 Place to Work.
• As the Senior Manager of Lead Generation at Omnidian, you’ll help transform market potential into success.
• Your efforts will drive a strong sales pipeline and support our aggressive growth goals.
• You’ll work closely with leaders across the company and drive the lead generation team.
• You’ll also play a crucial role in refining our marketing processes, collaborating across departments, and highlighting the magic behind Omnidian.
• You’ll report to the VP of Marketing and participate with all levels of leadership, including the CRO, Senior Content Strategist, and our senior leadership teams
• Strategic Leadership and Campaign Development
• Develop and execute a comprehensive lead generation strategy that aligns with Omnidian's business goals, focusing on enterprise and mid-market customers
• Lead the creation and execution of integrated marketing campaigns that engage target audiences through digital, offline, and event marketing
• Design and implement Account-Based Marketing (ABM) initiatives to identify, engage, and nurture high-value accounts, using tailored content and targeted tactics to drive conversions
• Accelerate Demand Among Target Audiences
• Create robust lead generation frameworks to attract, engage, and convert prospects
• Develop and deploy omni-channel campaigns that set new standards for creativity and effectiveness in the industry
• Use marketing automation and CRM tools skillfully to build a sustainable lead ecosystem
• Cultivate Market Momentum
• Analyze market trends and use insights to drive Omnidian’s market presence
• Implement lead nurturing strategies to help shorten sales cycles and support revenue goals
• Optimize conversion tactics to turn each interaction into a potential customer win
• Lead with Data, Inspire with Content
• Build cross-team connections and drive alignment across the sales funnel to ensure collaborative wins that support business goals
• Collaborate with product marketing and BI to turn raw data into meaningful stories that resonate with different audiences and support their journey through the sales funnel
• Work closely with the content team to create messages that inspire action, always keeping SEO and best practices in mind
• Help champion demand generation content that educates the market and positions Omnidian as a leader in renewable energy
• Performance and Collaboration
• Establish key metrics to evaluate the success of lead generation efforts, and build meaningful and detailed reports. Analyze campaign results and adjust strategies based on data-driven insights
• Manage the lead generation budget, making sure resources are used effectively across marketing channels
• Work closely with sales, product marketing, and customer success teams to make sure everyone is aligned on messaging, lead qualification, and nurturing processes
• Conduct prospect research to ensure we’re targeting the entire space within our ideal client profiles
• Pipeline Management
• Accurately forecast growth and conversion rates, collaborating with marketing and sales leadership
• Improve engagement and conversion metrics across the marketing funnel, optimizing social media, digital advertising & paid media, and email