Senior Lead Generation Manager, Omnidian

$108.8-147.2k

+ Stock Options

Salesforce
Hubspot
Senior level
Remote in US
Omnidian

Solar energy performance platform

Be an early applicant

Omnidian

Solar energy performance platform

201-500 employees

B2BArtificial IntelligenceEnergySustainabilityAnalytics

Be an early applicant

$108.8-147.2k

+ Stock Options

Salesforce
Hubspot
Senior level
Remote in US

201-500 employees

B2BArtificial IntelligenceEnergySustainabilityAnalytics

Company mission

To protect and accelerate investments in clean energy through innovative technology, passionate teams, and an amazing customer experience.

Role

Who you are

  • If you’re someone who thrives on making data-driven decisions that deliver real results and wants to see the impact of your work firsthand, this is the place for you.
  • The ideal candidate will excel in a startup type environment, and have experience making an outsized impact while operating as part of a small but mighty team
  • If you’re strategic, data-driven, curious, love tackling complex challenges, and want to be part of an exciting journey, we’d love to connect.
  • Bonus points if you have experience in solar or growth scale technology
  • Experience: You have a strong background in B2B lead generation, ideally in renewable energy or tech, with 5-8 years of relevant experience
  • Track Record: Proven success in creating and executing integrated marketing campaigns that drive leads and grow revenue while adhering to budgets and meeting desired outcomes
  • Analytical Skills: Strong ability to draw insights from data and make informed decisions
  • CRM and Marketing Automation: You’re experienced with CRM systems and marketing automation tools, leveraging them to influence the market. Salesforce experience required; HubSpot and ABM tools a big plus
  • Key Lead Generation Strategies: Breadth of expertise across B2B lead generation strategies, including LinkedIn & Meta advertising, Google ads, email campaigns, event sponsorships, and ABM
  • Communication: Excellent verbal and written communication skills, with the ability to explain complex ideas clearly and persuasively
  • Growth mindset: You desire to be recognized as a leader in your space, with aspirations for future leadership and management
  • Chemistry: You’re comfortable collaborating with diverse teams and enjoy a supportive, positive work environment
  • Creativity: You love coming up with fresh ideas and seeing them through
  • Communication: Your communication is clear, concise, and effective
  • Connection: You build strong, meaningful relationships that add value for our clients and partners
  • Data-Driven: You use data to drive decisions and improve outcomes
  • Empathy: You know when to provide advice and when to simply listen, and you strive to understand others' perspectives
  • Integrity: You earn trust, uncover stories, and honor the truth
  • Lifelong Learner: You view every success and failure as an opportunity to learn, and you’re always eager to grow
  • Proactive: You’re a self-starter who takes initiative and works effectively, even without rigid guidelines
  • Strategic Vision: You see the big picture and can help others understand how their role fits in
  • Tenacity: You keep going, learn from challenges, and don’t give up

Desirable

  • Solar or renewable industry experience
  • Startup and/or growth stage company experience
  • Email lead nurture
  • Account Based Marketing (ABM)
  • Event sponsorship management
  • Data dashboards & presentation software
  • Adobe or similar design ability

What the job involves

  • In this role, you won’t just be executing tasks; you’ll be leading strategies that reshape the energy landscape.
  • You will ensure that our educational content and our story reach our key prospects—supported by accolades like: Most Innovative U.S. Energy Companies, a Top Emerging Startup in Energy Technology, and a Top 100 Place to Work.
  • As the Senior Manager of Lead Generation at Omnidian, you’ll help transform market potential into success.
  • Your efforts will drive a strong sales pipeline and support our aggressive growth goals.
  • You’ll work closely with leaders across the company and drive the lead generation team.
  • You’ll also play a crucial role in refining our marketing processes, collaborating across departments, and highlighting the magic behind Omnidian.
  • You’ll report to the VP of Marketing and participate with all levels of leadership, including the CRO, Senior Content Strategist, and our senior leadership teams
  • Strategic Leadership and Campaign Development
  • Develop and execute a comprehensive lead generation strategy that aligns with Omnidian's business goals, focusing on enterprise and mid-market customers
  • Lead the creation and execution of integrated marketing campaigns that engage target audiences through digital, offline, and event marketing
  • Design and implement Account-Based Marketing (ABM) initiatives to identify, engage, and nurture high-value accounts, using tailored content and targeted tactics to drive conversions
  • Accelerate Demand Among Target Audiences
  • Create robust lead generation frameworks to attract, engage, and convert prospects
  • Develop and deploy omni-channel campaigns that set new standards for creativity and effectiveness in the industry
  • Use marketing automation and CRM tools skillfully to build a sustainable lead ecosystem
  • Cultivate Market Momentum
  • Analyze market trends and use insights to drive Omnidian’s market presence
  • Implement lead nurturing strategies to help shorten sales cycles and support revenue goals
  • Optimize conversion tactics to turn each interaction into a potential customer win
  • Lead with Data, Inspire with Content
  • Build cross-team connections and drive alignment across the sales funnel to ensure collaborative wins that support business goals
  • Collaborate with product marketing and BI to turn raw data into meaningful stories that resonate with different audiences and support their journey through the sales funnel
  • Work closely with the content team to create messages that inspire action, always keeping SEO and best practices in mind
  • Help champion demand generation content that educates the market and positions Omnidian as a leader in renewable energy
  • Performance and Collaboration
  • Establish key metrics to evaluate the success of lead generation efforts, and build meaningful and detailed reports. Analyze campaign results and adjust strategies based on data-driven insights
  • Manage the lead generation budget, making sure resources are used effectively across marketing channels
  • Work closely with sales, product marketing, and customer success teams to make sure everyone is aligned on messaging, lead qualification, and nurturing processes
  • Conduct prospect research to ensure we’re targeting the entire space within our ideal client profiles
  • Pipeline Management
  • Accurately forecast growth and conversion rates, collaborating with marketing and sales leadership
  • Improve engagement and conversion metrics across the marketing funnel, optimizing social media, digital advertising & paid media, and email

Our take

As one of many options in the move to decarbonize our energy grid, solar power has shot up in popularity in recent years. However, one issue that may discourage investment in solar systems is the lack of post-purchase performance management and analytics options.

This is where Omnidian steps in, with solutions for solar owners and operators - as well as investors with solar portfolios - to monitor and service their systems for maximum performance and ROI. A key component of the company's offering is in predictive, rather than reactive, maintenance, which is proven to reduce costs. It also supplies a performance guarantee where Omnidian will cover the shortfall if a system generates less than 95% of its forecasted annual energy.

With its rather unique approach to the solar market, Omnidian has gained a lot of attention and investment thus far, and has been steadily expanding its operations since founding in 2015. The latest funds it obtained will support further technical innovation; with plans to provide improved transparency into portfolio performance, job site status, and active remediations to clients.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Company

Funding (last 2 of 6 rounds)

Oct 2023

$25m

LATE VC

Sep 2021

$33m

SERIES B

Total funding: $82.2m

Company benefits

  • Generous time off
  • Flexible hours
  • 401k
  • Paid parental leave
  • Stock options
  • Education reimbursement

Company values

  • We Delight Our Clients - We delight our clients by solving real problems our clients are experiencing in the real world, and by removing friction and roadblocks in our clients’ journey with Omnidian
  • We Trust Our Teammates - We trust our teammates to ask for help fast, identify opportunities, and respond quickly. Together, we win
  • We Invest In Our People - Our employees are our most valuable resource, so we invest in their professional and personal growth, provide formal and informal mentorship, and prioritize internal candidates for opportunities
  • We Reward Results - We know it takes collaboration and the courage to speak up to drive great results, faster than the competition. We reward thoughtful collaboration, courage, and measurable results
  • We Treat Everyone With Dignity And Respect - Both inside Omnidian and outside our company
  • We Behave Ethically And Honestly - We are honest and truthful in all of our dealings and we do not deliberately mislead or deceive others by misrepresentations, overstatement, partial truths, selective omissions, or any other means

Company HQ

Central Business District, Seattle, WA

Leadership

Member of the Board of Advisors for TUUSSO Energy. Was Director of the E2 Pacific Northwest Chapter of Environmental Entrepreneurs, and VP of Sales, Marketing and Business Development at Clean Power Research.

Former Senior Director of Fleet Operations for Sunrun. Was Director of Project Development at Metrus Energy and Associate in Project Development at Fotowatio Renewable Ventures.

Was Managing Director and Advisory in Financial Services at KPMG for 6.5 years. Before that, worked as Managing Director for RS Consulting and Senior VP at Bank of the West.

Former Chief Marketing Officer and EVP at Opus Bank. Was CMO for SunPower Corporation, and previously Chairman of the Board of the Retail Advertising and Marketing Association at the National Retail Federation.

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