Senior Lifecycle Marketing Manager, Talkiatry
$145-185k
Personalized mental healthcare provider
Be an early applicant
Personalized mental healthcare provider
501-1000 employees
Be an early applicant
$145-185k
501-1000 employees
Company mission
To transform psychiatry with accessible, human, and responsible care.
Role
Who you are
- 5 to 8 or more years of experience in growth, lifecycle, or performance marketing with a track record of driving measurable outcomes
- Strong SQL proficiency and comfort operating in data warehouses, with Snowflake experience preferred
- Experience designing, measuring, and iterating on structured experiments, with a clear understanding of what incrementality means and why it matters
- Deep familiarity with cohort analysis, funnel diagnostics, and segment-level performance variation
- A genuine curiosity about AI and ML applications in lifecycle marketing, including predictive modeling, dynamic content, propensity scoring, and intelligent automation, paired with the analytical rigor to evaluate them critically rather than adopt them uncritically
- Comfort testing and forming opinions on new tools quickly, without waiting for a perfect use case to start learning, and the ability to separate real lift from noise
- Strong problem-solving skills and the ability to translate complex data into clear, concise business recommendations that influence prioritization and strategy
What the job involves
- We are seeking a Senior Lifecycle Marketing Manager to own measurable performance improvements across the full patient lifecycle, spanning onboarding, activation, early care, and long-term retention. This is a high-impact, highly visible role at a critical moment in Talkiatry's growth, sitting at the intersection of data, experimentation, and patient experience
- You will design, execute, and analyze experiments and targeted initiatives to improve intake and activation rates, accelerate early care progression, and strengthen ongoing engagement. You will bring an experimentation-first mindset and a genuine curiosity for how emerging AI and machine learning capabilities can accelerate lifecycle performance, from smarter segmentation to predictive engagement
- You will work closely with Operations, Product, Data Engineering, Marketing Operations, and Creative to enable event-driven programs, optimize lifecycle performance across channels, and reduce operational friction across the patient and provider lifecycles
- Design and execute structured A/B and multivariate tests across email, SMS, and in-app channels, building experimentation roadmaps tied directly to lifecycle KPIs like No show late cancel, visit completion, and retention
- Analyze funnel performance to identify gaps, diagnose segment and state-level variation, and translate findings into prioritized, data-backed improvements
- Actively test and evaluate AI-powered capabilities within the lifecycle stack, including send-time optimization, predictive segmentation, dynamic content, and propensity modeling, treating each as a hypothesis to be validated rather than a feature to be adopted
- Partner with Data, Engineering, and Operations to integrate machine learning signals, including no-show risk, churn risk, and engagement propensity, into lifecycle triggers and journeys in ways that are measurable and incrementally proven
- Bring analytical rigor and healthy skepticism to AI outputs, validate model performance, monitor for drift, and ensure AI-assisted decisions are always grounded in patient outcomes and business impact
- Own the analytical layer for lifecycle performance, building, maintaining, and evolving reporting frameworks and dashboards that give the team a clear, real-time view of lifecycle health
- Write SQL queries and partner with Analytics and BI teams to surface actionable insights from patient behavior, funnel performance, and experiment results
- Set the measurement standard for the team by defining success metrics, ensuring proper instrumentation, and holding experiments to an incrementality bar before results are acted on
- Diagnose state-level and segment-level performance variation to identify where the lifecycle is working and where it needs attention
- Lead through influence across Product, Operations, Marketing Operations, Data Engineering, and Creative, driving alignment across technical and non-technical stakeholders on shared lifecycle priorities
- Partner with Technical Lifecycle and Marketing Operations to design, instrument, and launch experiments with the right data infrastructure in place
- Collaborate with Creative on messaging hypotheses, bringing behavioral data and patient insights to inform content strategy
- Align with Product and Product Marketing to integrate behavioral and product signals into lifecycle programs, ensuring the patient experience is coherent across channels
Our take
Awareness of the importance of mental health is growing worldwide, with many people seeking psychiatry to improve their mental wellness and quality of life. However, psychiatrist waiting lists and a "one size fits all" approach to mental health often prevent people from receiving the support that they need.
Talkiatry provides a personalized mental health marketplace, matching users with in-house psychiatrists based on preliminary assessment answers. Whilst the company inevitably faces competition from other online psychiatry marketplaces, Talkiatry shows the potential to stand out through its personalized, flexible, and insurance-first approach.
Healthtech is growing in strength, and with various partnerships and has substantial funding to its name. Notably, it claimed an oversubscribed Series D in 2026, positioning Talkiatry for future success and innovation in the evolving healthcare landscape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2026
$210m
SERIES D
Jun 2024
$65m
SERIES C
Total funding: $408m
Company benefits
- Flexible location: Work remotely across the US or from our HQ in NYC
- Health insurance 100% covered on day one
- 401(k) match with match
- Generous PTO plus paid holidays
- Paid parental leave
Company HQ
Chelsea, New York, NY
Leadership
Robert Krayn
(Co-Founder & CEO)Experience as an Analyst for BNY Mellon from 2012 to 2013 and Guggenheim Partners from 2013 to 2014. Vice President of MidOcean Partners from 2014 to 2019.
Georgia Gaveras
(Co-Founder & Chief Medical Officer)Previously the Director of the Comprehensive Psychiatric Emergency Program at NYC Health + Hospitals. They were also an Attending Psychiatrist at Cohen Children's Medical Center and spent 10 years at Mount Sinai Health System as an Attending Psychiatrist and Director.
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