Lassie is aiming to disrupt the pet insurance space with its preventative, mobile app-based insurance for dogs and cats. The idea is to make insurance easier for pet owners, collecting all their policy information in one accessible place, as well as supplying information for them to help their pets lead healthier lives.
Developed in close collaboration with veterinarians and animal care experts, the app gives users access to courses and tips tailored to the breed of their animal, including information on any conditions and diseases that are more prevalent in that breed. The insurance policies are provided by Dina Försäkring, with Lassie acting as an intermediary in that regard.
The pet insurance space is certainly ripe for innovation, with traditional policies often inadequate and confusing, and this is clear in the fact that Lassie is the highest rated pet insurance on Trustpilot. 2023 Series B funding is being used to develop Lassie’s team and products, such as its in-app sale of health products for pets, and expand beyond its core bases of Germany and Sweden.
Kirsty
Company Specialist at Welcome to the Jungle