B2B Paid Media Marketing Manager, Newsela
$79.2-91.1k
+ Incentive stock options
Online platform for education content
Job no longer available
Online platform for education content
201-500 employees
Job no longer available
$79.2-91.1k
+ Incentive stock options
201-500 employees
Company mission
To provide meaningful classroom learning for every student.
Role
Who you are
- You have experience executing paid media campaigns across many channels and are looking for deeper ownership of the B2B strategy
- You are passionate about paid media marketing and love working collaboratively to launch the best version of a campaign
- You love data and want to dig into campaign and channel performance to gather insights and challenge your hypotheses
- You love working in a fast-paced, high-output setting, while also finding opportunities to scale for broader impact and efficiency
- You have 3-5 years of B2B paid media experience in a SaaS environment and have a proven track record of being one part strategist, one part executor
- You have experience executing and optimizing paid ad campaigns across multiple channels including Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms
- You are drawn to collaboration and can bring a voice to integrating paid media into multi-channel campaign planning
- You have strong proficiency in Google Analytics, Google Tag Manager, and conversion tracking
- You are extremely data-driven and able to analyze data and translate insights into recommended actionable strategies
- You have strong project management and entrepreneurial skills to work independently on complex projects
- You are comfortable with ambiguity and can move forward in this environment
- You love problem solving and collaborating with cross-functional teams to solve reporting and data hurdles
What the job involves
- We’re seeking a B2B Paid Media Marketing Manager to lead the strategy and execution of paid media programs for Newsela
- This role will be instrumental in determining our B2B paid media strategy and optimizing campaigns across various channels to maximize our impact and investment
- This role will report to the Manager, Demand Marketing and will partner closely with our Customer and Marketing Operations teams
- Develop, execute, and manage paid search and social campaigns (Google Ads, LinkedIn, Meta, etc.) aligned with Newsela’s objectives and key results
- Optimize campaign performance through A/B testing, audience targeting, and bid strategies
- Establish benchmarks for paid media performance and manage budgets efficiently to maximize impact and ROI
- Research competitive strategies and recommend adjustments to our keyword and competitive ad strategies accordingly
- Collaborate with content and creative teams to ensure ad creatives align with messaging and campaign objectives
- Monitor key performance metrics (CPC, CTR, ROAS) and adjust strategies accordingly
- Report out regularly on paid media campaign effectiveness, and provide insights and recommendations based on data analysis
- Collaborate with data team stakeholders to develop dashboards to track performance
- Incorporate AI tools and workflows into your work to become more effective and efficient
Our take
While textbooks have been standard issue in classrooms for centuries, digital instructional materials are now more prevalent. Newsela offers a learning platform that curates and rewrites news articles, historical speeches, and scientific papers to help accelerate learning.
The platform is available in both English and Spanish and includes quizzes, exercises, and writing prompts to help engage students at any level. Millions of teachers and K-12 students use the platform, which has proved extremely popular so far.
In 2021, the company reached unicorn status. Since then, research has shown that Newsela is 70% more effective at promoting reading skills compared to an average summer reading program. This demonstrates the value it brings to the space, and places it well for continued expansion and innovation.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2021
$100m
SERIES D
Mar 2019
$50m
SERIES C
Total funding: $172.2m
Company benefits
- Healthcare (pets included)
- Continue your learning - on us!
- Discounts and resources to stay healthy
- Commuter savings (trains/bikes)
- Generous time off for your most important job — maternity, paternity, and adoption
- Unlimited time Off
Company HQ
Theater District, New York, NY
Leadership
Dan Cogan-Drew
(Co-Founder & Chief Academic Officer)A qualified teacher with extensive and varied experience. Recent roles include Director of Programs at EDUCATION CONNECTION and Director of Digital Learning at Achievement First Public Charter Schools.
Matthew Gross
(Co-Founder & Director)Former CEO of the company. Co-founded and was CEO at Grouper Education. Was also a Board Member at New Classrooms, Executive Director at Regents Research Fund and VP at PENCIL.
Pep Carrera
(CEO)Board Member at Follett Higher Education. Was CEO at Nearpod, President at ProQuest, and President and COO at VitalSource Technologies.
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