Vice President of Demand Generation, Blink
$200-250k
+ Bonus + Equity
3 days a week in office
Enterprise app that empowers frontline workers
Be an early applicant
Enterprise app that empowers frontline workers
21-100 employees
Be an early applicant
$200-250k
+ Bonus + Equity
3 days a week in office
21-100 employees
Company mission
Blink's mission is to empower frontline workers to maximise their impact.
Role
Who you are
- 8-10 years of B2B SaaS marketing experience, with significant demand generation leadership
- Proven track record of driving measurable pipeline and revenue growth in mid-market and enterprise segments
- Experience owning multi-channel demand engines, including paid media, lifecycle, content, and outbound support
- Strong analytical orientation with deep understanding of attribution, funnel metrics, and ROI
- Experience partnering closely with Sales leadership to drive revenue outcomes
- A modern, strategic thinker who empowers teams rather than over-indexing on tactics
- Executive presence and ability to operate as a trusted partner to the CEO
- Experience in HRTech, Future of Work, or selling to HR/People leaders is a strong plus
What the job involves
- Define and lead Blink’s global demand generation strategy across the U.S. and EMEA
- Set clear priorities, focus the team on the highest-impact growth levers, and align marketing tightly to revenue goals
- Serve as a strategic partner to the CMO and executive team, shaping company-level growth decisions
- Lead, coach, and empower a high-performing marketing team with a modern, data-driven approach
- Act as the senior marketing leader in the U.S., driving executive presence and cross-functional alignment from the Boston office
- Directly lead and develop the U.S. team, providing clarity, prioritization, and performance accountability
- Partner closely with sales to strengthen pipeline quality, improve conversion, and support enterprise deal strategy
- Ensure strong alignment between global strategy and U.S. market execution, bringing customer and market insight into planning
- Own pipeline generation targets and marketing-sourced revenue contribution
- Build and scale multi-channel programs across inbound, outbound support, paid media, lifecycle, and partner channels
- Unlock untapped growth opportunities, including paid search, paid social, video, and conversion optimization
- Drive structured experimentation across audiences, creative, and funnel stages to improve performance
- Partner closely with SDR and AE leadership to ensure strong pipeline quality, messaging alignment, and efficient lead handoff
- Ensure a well-oiled marketing operations engine — data integrity, attribution clarity, automation, and reporting
- Establish clear KPIs across the funnel and drive accountability through performance analysis and experimentation
- Manage and optimize paid channel investments (LinkedIn, Google, Meta, emerging platforms) with strong ROI discipline
- Drive rigorous testing and continuous improvement across campaigns, creative, and conversion
- You will have the opportunity to be part of something impactful, large-scale, and meaningful
Our take
Apps catering to frontline workers are seeing a surge of interest in the market these days, as businesses finally start to wake up to using tech to better connect with these employees, and investors eye up an interesting and new growth opportunity in enterprise IT.
Blink’s particular approach has been to try to create a user interface, and functionality, that caters both to asynchronous activities as well as real-time information, the idea being that front-line workers are most likely not going to be looking at the app continuously throughout the day, so the priority for making sure important things surface when they do is especially higher.
Blink was founded in London — where it has found strong traction with metropolitan bus networks and the NHS (where thousands of frontline workers in clinical and nonclinical roles are on Blink).
Now Blink is HQ’d in New York in an attempt to focus on the U.S. market. There are an estimated 2.7 billion people working on the front line according to the company, so there’s a fair amount of room for growth despite an increasingly competitive landscape with well-funded projects like Justworks, Workplace from Meta and When I Work.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Employee endorsements
Intelligent people
"There are some really smart people here who can process information quickly. There's an expectation that one is able to be self-solving while also..."
Funding (last 2 of 3 rounds)
Nov 2021
$19.7m
SERIES A
May 2020
$11m
EARLY VC
Total funding: $31.3m
Company benefits
- Generous equity allocations with significant upside potential
- All the traditional benefits such as Health Insurance (AXA Health), Ride2Work and Pension schemes
- Ability to grow, learn and solve a variety of challenges, working in a supportive environment with smart, driven people
- Office fridge filled with snacks and drinks, regular team lunches and socials
- The opportunity to be part of something impactful, large-scale, meaningful & fulfilling
- 20 days holiday
Company values
- Always aim to delight - Own the outcome and exceed expectations
- Move fast and think big - Be curious, inquisitive and set the agenda
- Be a positive catalyst - Inspire positive change with a helpful attitude
- Never stop learning - We thrive when sharing knowledge and supporting each other
Company HQ
Barbican, London, UK
Articles
Leadership
Sean Nolan
(CEO)Previously worked as Network & Security Engineer at Morse for 2 years and co-founded Tomorrow Communications
Salary benchmarks
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Diversity, Equity & Inclusion at Blink
Blaise Daldin (Sourcing Lead)
- We know there’s much more to be done, and are actively invested in driving deep, meaningful change towards broader representation in our workforce. All leaders and employees involved in the hiring process will undergo inclusion and unconscious bias training, while looking to support and partner with diverse communities and networks at every opportunity.
- Diversity and inclusion remain our #1 priority as the team continues to grow. We’ve added new recruitment initiatives over the past six months to attract a wide range of applicants that generates a diverse shortlist for every new role. We’ve also reviewed our employer branding and advertising to ensure content and language are inclusive throughout. So far, this has improved our gender balance by 20%:
- Blink is committed to nurturing a culture of belonging that celebrates diversity in all its forms – and encourages employees to bring their whole selves to work.
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