Product Marketing Lead, Astra

• 3-5 years of product marketing experience, ideally at a fast-growing B2B SaaS, fintech, or payments company
• Strong understanding of the payments ecosystem — processors, networks, compliance requirements, and how businesses evaluate infrastructure providers
• Proven track record of successful product launches with measurable impact on pipeline, revenue, or market awareness
• Exceptional storytelling ability. You can take complex technical concepts (APIs, webhooks, reconciliation flows) and make them compelling to both technical and business audiences across diverse industries and use cases
• Ambition to structure and systems 0 to 1, and comfort in creating frameworks, templates, and playbooks that scale
• Experience collaborating with Product, Sales, and Engineering teams to align on priorities and drive outcomes
• Bachelor's degree in Marketing, Business, Communications, or related field (MBA is a plus but not required)
• Payments Knowledge: Deep familiarity with payment rails (ACH, RTP, card networks), compliance frameworks (KYC/AML, PCI), and how API-first infrastructure works
• Marketing Tools: Proficiency with CRM systems, marketing automation platforms, analytics tools, and presentation software
• Content Creation: Strong writing and editing skills across formats – technical documentation, executive presentations, campaign copy, and social media
• Data-Driven Mindset: Ability to define success metrics, track campaign performance, and use data to optimize messaging and tactics
• Developer Marketing: Understanding of how to market to technical buyers; bonus points for experience with developer-focused content or community building
• Project Management: Ability to manage multiple launches and initiatives simultaneously while maintaining quality and meeting deadlines

Desirable

• As Astra's first Product Marketing Manager, you will be at the center of how we bring our payments infrastructure to market
• This is more than a traditional product marketing position — it's an opportunity to build the messaging, positioning, and go-to-market strategy that will define how customers understand and adopt Astra's platform
• You'll own the full spectrum of product marketing: crafting compelling narratives around our API products, enabling our sales team to win deals, developing rich content that demonstrates real impact, and ensuring our positioning cuts through in a crowded fintech landscape
• You'll also partner closely with the leadership team to inform roadmap priorities based on market feedback and to build marketing initiatives that drive pipeline and revenue
• Because this is an early hire on the go-to-market team, you'll have direct input into our messaging framework, the content we create, and the sales playbooks we build
• You'll collaborate with leaders across sales, product, engineering, and customer success to ensure that Astra's value proposition resonates as powerfully as our technology performs
• This role is perfect for someone with the marketing expertise to drive results today and the strategic vision to build scalable go-to-market systems for tomorrow
• Go-to-Market Strategy: Develop and execute comprehensive launch plans for new payment products and platform features, coordinating across product, sales, and marketing teams
• Content Development: Produce whitepapers, case studies, blog posts, webinar content, and email campaigns that educate the market and drive inbound demand
• Positioning & Messaging: Create differentiated positioning that translates our technical capabilities into clear business value for target buyers — from technical decision-makers to finance leaders
• Sales Enablement: Build pitch decks, battle cards, demo scripts, and objection-handling guides that empower our sales team to close deals faster and with higher confidence
• Market Intelligence: Conduct ongoing customer research, competitive analysis, and win/loss analysis to inform product strategy and refine our messaging
• Customer Advocacy: Develop compelling success stories and ROI narratives that demonstrate how Astra powers financial operations at scale
• Product Evangelism: Represent Astra online and in-person, including industry conferences and events, building credibility and thought leadership in the payments ecosystem
• Launch Execution: Own cross-functional launch timelines, ensuring coordinated execution across product releases, sales training, campaign activation, and customer communications

• Resume highlighting relevant product marketing and payments experience
• Brief cover letter (300 words max) answering: "What's a product launch or go-to-market campaign you're most proud of, and why did it succeed?"
• A writing sample that demonstrates your ability to explain technical concepts to business audiences (case study, whitepaper, blog post, etc.)