Integrated Campaign Manager, Postman
$120-150k
+ Equity package
3 days a week in office
Collaboration platform for API development
Be an early applicant
Collaboration platform for API development
1001+ employees
Be an early applicant
$120-150k
+ Equity package
3 days a week in office
1001+ employees
Company mission
To simplify each step of building an API and streamline collaboration to help create better APIs—faster.
Role
Who you are
- At least 7 years of experience in B2B digital marketing, preferably in a SaaS or technology company
- Proven track record of creating and executing successful integrated campaigns that deliver marketing qualified leads that convert to sales opportunities
- Strong knowledge of marketing automation and attribution tools, CRM systems, and analytics platforms like Marketo, Salesforce and rampmetrics
- Excellent communication, presentation, and project management skills
- Creative, strategic, and analytical thinker with a growth mindset
What the job involves
- Our Campaigns team is a group of data-driven strategists focused on accelerating growth through experimentation and scale
- We work cross-functionally with creative, analytics, and product teams to run high-impact campaigns across the entire marketing funnel
- We lead the highest impact campaigns, product launches, and other projects for the entire marketing team
- Postman is hiring a dynamic and creative leader who can design and execute integrated demand generation campaigns
- We are looking for an Integrated Marketing Campaign Manager to join our growing enterprise demand generation team and lead our integrated marketing campaign efforts
- You will be responsible for creating and executing comprehensive marketing campaigns that generate increased product usage and user engagement, qualified leads for our sales team, and drive revenue growth
- You will also oversee the campaign creation, performance, optimization and distribution across multiple channels such as email, paid media, and social
- The role involves a mix of growth and enterprise campaigns, with a primary focus on growth
- Lead the ideation, planning and execution of integrated marketing campaign strategies that align with our business goals and target audience
- Serve as the program owner/lead and holding teams accountable for on-time deliverables
- Manage the end-to-end execution of demand generation campaigns across multiple channels, including email, paid media, content syndication, webinars, social media, ABM, and events
- Collaborate with the sales, product, and creative teams to create compelling and relevant campaign messaging and assets
- Track, measure, and analyze campaign performance and ROI using data and insights
- Optimize and refine campaigns based on best practices and feedback
- Manage the campaign budget and allocate resources effectively
- Develop and execute comprehensive demand generation strategies to drive continuous growth for lead and pipeline generation
Our take
Postman is a SaaS collaboration platform designed to streamline API development teams. APIs serve as the backbone for communication and data sharing across numerous applications, playing a pivotal role in today's device-centric landscape. The platform offers tools for testing, version control, and documentation, ensuring the efficient production of APIs.
Initially founded in Bangalore, Postman has since relocated its headquarters to San Francisco. With a prestigious clientele including X, Shopify, and Intuit, the platform boasts over 15M developers worldwide. Postman actively engages with the API developer community through various initiatives, such as hosting hackathons with enticing cash prizes.
The growing reliance on APIs to fuel digital transformation, compounded by the widespread shift to remote work and digitalization, underscores their critical importance. Moreover, the sensitive nature of APIs, given the data they transmit and the potential security risks, accentuates the need for robust development practices. Hence, Postman has thrived as companies seek to develop secure APIs efficiently to meet evolving demands.
Steph
Company Specialist at Welcome to the Jungle
Insights
51% employee growth in 12 months
Company
Company benefits
- Health care: Based on where you're located and the plans available there, you can have up to 100% of your and your family's premium costs covered by Postman, or receive a generous monthly allowance to supplement existing medical coverage
- Unlimited PTO: All full-time Postman employees have unlimited paid time off (PTO). We strongly encourage everyone to exercise this benefit to ensure that personal and work lives remain well-balanced, healthy, and fully charged. Your body, mind, spirit, and loved ones will appreciate it!
- Supporting healthy meals: We want to ensure you eat healthy each day. It's why we provide a taxable monthly stipend so that you can be nourished throughout the week
- Play well, be well: We're serious about your wellness. Whether it's a boxing club membership, hula classes, or a longboard, we're here to cheer you on to get out and get moving. We'll reimburse you for activities and items that bring you joy through our wellness and fitness program
- A room with a view: We want you set up for success! To help make your home office comfortable, we'll provide a one-time reimbursement for your office set-up and headphones. Internet and phone costs are also reimbursable on a monthly basis
- Career development: We support your career development by providing access to unlimited courses on Udemy and a book allowance. Enhance and uplevel your skills, and even learn something completely new!
Company HQ
Financial District, San Francisco, CA
Leadership
Abhinav Asthana
(CEO)They began their career as CTO of BITS360, which they co-founded in 2007, before co-founding Grayscale Design and TeliportMe. They used this entrepreneurial experience to co-found Postman in October 2014, aiming to simplify API development.
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