Senior Content Designer, Hootsuite
CA$100.7-141.1k
Social media management tool
Job no longer available
Social media management tool
1001+ employees
Job no longer available
CA$100.7-141.1k
1001+ employees
Company mission
To empower organizations to build trust and deepen relationships through the power of social.
Role
Who you are
- Creative and passionate about modern, intuitive content design and have a varied portfolio that showcases your skills and experience in this field
- Skilled in user research and writing of UX copy, but also in design thinking across a variety of media forms
- Professional and specialised experience developing user-facing content and working with UX teams
- Some practical experience developing modern UX content to support SaaS for Enterprise (in addition to supporting other types of businesses.)
- Experience delivering inclusive content experiences that comply with relevant localization and accessibility guidelines
- Experience using data and user-research-backed design frameworks to design informed and engaging content experiences
- Ability to advocate for changes in vision, strategy, and solutions by taking a user-centered design principles approach
- A Bachelor's degree in a related discipline such as Computer Science or Communications. UX design experience, UX writing training, a technical writing qualification, or a UX writing certification would be highly beneficial
- Experience working with UX Designers including using Figma, Sketch, InVision, or similar
- Experience working with engineers, including using Jira, XML-based publishing tools like GitHub, and industry-standard Content Management Systems (CMS)
- Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
- Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
- Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems
- Influence: Asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action
- Customer Focus: demonstrates a desire to proactively help and serve internal/external customers meet their needs
- Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community
- Curious. You are always learning and seeking ways to make things better
- Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity
- Humble. You lead with humility and empathy, respecting and learning from the perspectives of others
What the job involves
- We’re looking for a Senior Content Designer to proactively advocate and implement vision for product language and content design across our products
- In this role, you will design content that simplifies the complicated and helps our customers accomplish their goals with Hootsuite
- You will use empathy, logic, and data to inform content choices and ensure a cohesive and unified voice across our products
- You will partner with a wide range of stakeholders including product designers, engineers, product managers, content strategists, UX researchers, and senior product marketing professionals to enhance the user experience
- While working in a hybrid work arrangement, a blend of virtual (in accordance with Hootsuite’s distributed workforce strategy), and in Hootsuite’s office, you will report to the Senior Director, Product Design & User Experience
- Develop, implement, analyze, assess, and improve our in-product content design and make decisions about information architecture, product naming, UX/UI copy, contextual help, error messages and assistive tooling that drive product adoption and solve customer problems at scale
- Provide mentorship to writers and educate cross-functional partners on the role of content design and strategy throughout the product development process
- Develop and implement new content design processes, team rituals, and collaboration meetings to scale our end-to-end content design process, allowing teams to self-serve and get guidance in the most efficient way possible
- Create world-class in-app content experiences for our end-user audience that are simple, approachable, personable, modern, accessible, and conversational
- Establish and implement systems and processes to ensure all customer-facing content experiences in our product meet our high-standards as well as all localization, inclusivity, and accessibility objectives
- Perform content design experiments and collaborate with our user research team to test, improve, iterate and measure on our terminology, wayfinding, content density, content structure, sequencing, and customer mental models
- Collaborate closely with Product Managers, UX designers, user research, and engineers to explore and evolve content curation and how user experiences are presented in Hootsuite
- Document the language and word choices in design specifications, while adhering to the existing terminology and style guide. Add and revise the existing terminology and style guide as needed
- Partner with designers to create, review, and simplify complex workflows and UI screens and ensure customers can complete any task with ease
- Contribute to the development of on-brand standards, processes, and workflows while contributing to a global unified content strategy that supports the complete Hootsuite customer journey by ensuring customers have in-product information that helps them be successful
Our take
Hootsuite is a leading social media management platform that’s been around since the early days of this now-ballooning online sector. With over 25 million customers, and used by staff at over four fifths of the Fortune 1000, this giant is hugely competitive in the space.
Thought Hootsuite's plans for an IPO didn't survive the tough economic conditions of 2022, it managed to rework its priorities to get back on course. For example, its acquisitions of Sparkcentral and Talkwalker allowed the company to expand into customer service and integrate AI, respectively.
Hootsuite's offering nowadays supplies businesses with a social media performance engine to turn insights into action, all fuelled by artificial intelligence. Unfortunately, the company once again laid off staff during 2025, stating an investment in its future where decisions are made faster and ownership is clear.
Steph
Company Specialist at Welcome to the Jungle
Insights
-26% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2014
$60m
SERIES D
Aug 2013
$165m
SERIES B
Total funding: $246.9m
Company benefits
- 100% coverage on mental health-related treatments in North America. Culturally appropriate trauma counselling services
- A company-wide Wellness Week between July 5 to 12 where we can all “unplug” together
- Accidental death and dismemberment (AD&D) Insurance
- Dental Insurance
- Disability Insurance
- Employee Assistance Program
- Gym / Wellness Reimbursement ($55 per month)
- Gym Discount
- Health Insurance
- Life Insurance
- Maternity Leave
- PTO (Vacation / Personal Days) - 20 days. After your two year anniversary, you get an additional two days each year until you reach thirty days (six weeks) at your sixth anniversary
- Paternity Leave
- Sick Time (for individual employee and family members)
- Bereavement Leave
- Business Travel Insurance
- Company Phones
- Fertility Assistance (Coverage for fertility treatments and gender affirmation surgeries)
- Immigration Assistance
- Phone Bill Reimbursement ($50 per month)
- Remote Work
- 401k
- Employee Discount
- Pet Friendly Workplace
- RRSP Matching
- Volunteer Time Off
Company HQ
South Main, Vancouver, BC
Leadership
Ryan Holmes
(Founder & Board Member)Previously founded interactive agency Invoke Media, served on the Board of Directors for Ariztia, and founded pre-seed fund LOI Venture.
Irina Novoselsky
(CEO)Previously Board Member at Lemonade and World Business Chicago, CEO at CareerBuilder and President at Novitex Enterprise Solutions.
Salary benchmarks
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