Product Communications Director, GoFundMe
$139.5-209.5k
+ Bonus + Equity
Social fundraising platform
Be an early applicant
Social fundraising platform
501-1000 employees
Be an early applicant
$139.5-209.5k
+ Bonus + Equity
501-1000 employees
Company mission
To help people fundraise for the personal, business, and charitable causes that matter most to them.
Role
Who you are
- BA/BS or equivalent experience
- 10+ years of PR/Communications experience, preferably within fintech or technology
- Demonstrated expertise in driving and executing product communications strategies that effectively convey product vision, value propositions, and key differentiators to a wide range of stakeholders
- In-house experience working closely with product teams to translate complex technical concepts into clear, compelling narratives that resonate with external audiences
- Exceptional written and verbal communication skills, with the ability to tailor messages for various audiences
- Strong understanding of the media and technology landscape
- Excellent project management skills with the ability to lead multiple time-sensitive initiatives
- Deep experience with media relations and proven results securing coverage across a variety of media beats and tiers. Strong relationships at leading consumer tech publications
- A collaborative team player who thrives in cross-functional environments and can work independently to deliver results
- A creative and proactive storyteller who is constantly searching for media opportunities and unafraid to dig in, research, and pitch angles and ideas to the team
- Candidates located in the San Francisco area are strongly preferred
What the job involves
- We are seeking a Product Communications Director to join our global go-to-market team!
- In this role, you will shape and execute a comprehensive product communications strategy that reinforces GoFundMe's brand and mission
- You will help position GoFundMe as the leader in online giving by telling the story of how our innovative products and technology support individuals, organizations, and communities worldwide
- As a key spokesperson for the company, you will engage with media and other stakeholders to amplify our product innovation stories with a broad consumer audience
- Collaborate with teams across Communications, Product, Marketing, and Research to share GoFundMe’s product innovation stories
- Develop and implement a product communications strategy that supports our mission to help people help each other
- Build and maintain relationships with key media outlets (tech, business, consumer, nonprofit, and social impact) to become a go-to expert on GoFundMe’s product innovations, platform features, and impact
- Secure top-tier media coverage to reach key stakeholders for product news, focusing on consumer and business tech
- Collaborate closely with Product, Marketing, and Customer Success teams to ensure consistent, compelling messaging across all channels
- Lead product launches and feature announcements, including writing press releases, blog posts, product demos, and case studies
- Engage with the GoFundMe community to drive adoption and awareness of new products and features
- Develop internal relationships and attend cross-functional meetings to stay informed on key initiatives and identify strategic storytelling opportunities
- Draft high-level messaging, communications strategies and media assets for announcements, activations, partnerships, and product launches
Our take
One of the most well-known fundraising platforms in the world, GoFundMe makes raising money online exceptionally easy. The platform started initially with a focus on charity and good causes, but its scope has now expanded to include start-up business funding. What makes the platform attractive is its ability to democratize fundraising through the medium of online.
GoFundMe's rapid rise in popularity has been helped by its social media integrations and the speed at which individuals can start funds. With strategic foresight, the company launched its GoFundMe Guarantee in 2016, a pledge to protect donors from fraud or platform misuse - knowing that its continued growth could only be hampered by security issues or donor deception.
This guarantee is what has enabled the company to remain the largest crowdfunding platform in the world. Notably, it stands amongst the likes of Airbnb, Facebook, and Netflix in being backed by tech investors TCV.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Company benefits
- Wide range of health insurance options, including medical, dental, and vision (GoFundMe covers 100% of employee premiums, and 80% of spouse and dependents)
- $600 annual fitness and wellness reimbursement
- Weekly massages
- Standing desks
- Fully-stocked kitchens & daily lunches
- Team off-sites & monthly social events
- Many of our offices are dog friendly
- 10 paid holidays, 17 days of accrued vacation per year, unlimited sick time & three volunteer days
- Enhanced parental leaves
- $50/month for employees commuting to and from work (public transit and/or parking)
- Caltrain GoPasses for our Bay Area commuters
- "Gives Back" program, where employees nominate fundraisers weekly for donations from GoFundMe
- Quarterly volunteer events in each office to give back to our local communities
- 401(k) retirement plan with company matching
- Access to learning tools and resources, including a subscription to Udemy, guest speakers, and internal brown bag sessions
Company values
- Consider everything
- Do the right thing
- Spread empathy
- Delight the customer
- Give back
Company HQ
Centennial, Redwood City, CA
Articles
Leadership
Margaret Richardson
(Chief Corporate Affairs Officer, not founder)Formerly worked at Airbnb as Vice President of Trust and Director of Global Policy. They worked in Trust & Safety at Apple prior to becoming a Member of Pipeline Angels.
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