Senior Demand Generation Manager, DroneDeploy
Salary not provided
Salesforce
Marketo
Senior and Expert level
Remote from US
More information about location
Drone mapping & analytics platform
Open for applications
Drone mapping & analytics platform
201-500 employees
B2BArtificial IntelligenceDeep TechRoboticsComputer VisionSaaS
Open for applications
Salary not provided
Salesforce
Marketo
Senior and Expert level
Remote from US
More information about location
201-500 employees
B2BArtificial IntelligenceDeep TechRoboticsComputer VisionSaaS
Company mission
To make the power of interactive digital twins accessible and productive for everyone.
Role
Who you are
- We champion diversity and encourage candidates of all backgrounds to apply — even if they don't meet every listed qualification
- 5+ years of B2B experience in growth marketing and/or demand generation, preferably in enterprise SaaS with multi-stakeholder buying groups
- Demonstrated success planning and running multi-channel campaigns that produce qualified pipeline and support revenue targets, not just top-of-funnel activity
- Strong project management skills with a track record of leading cross-functional initiatives, managing timelines and dependencies, and keeping multiple programs moving in parallel
- Deep understanding of core demand channels (email, paid media, webinars/events, content syndication), funnel stages, and key metrics such as MQLs, SQLs, and sourced or influenced pipeline
- Proven experience partnering with Sales and BDR teams on inbound and ABM motions, including aligning on ICPs, qualification criteria, and follow-up expectations
- Hands-on proficiency with Salesforce and Marketo for campaign execution, list and audience management, and performance reporting
- Ability to interpret performance data, identify trends or gaps, and translate insights into clear, prioritized next steps
- High attention to detail combined with a strong bias toward action you are comfortable taking a concept from brief to launch, learning from results, and refining the next iteration
- Excellent written and verbal communication skills, with the ability to collaborate effectively across marketing, sales, and leadership
- Willingness to travel domestically for periodic company events, in-person team collaboration, and select customer or field marketing activities as needed
- Construction technology and/or enterprise marketing experience is preferred
- Drone Certification: Not required for this position
- We champion diversity and encourage candidates of all backgrounds to apply — even if they don't meet every listed qualification. S
What the job involves
- As DroneDeploy’s Senior Demand Generation Manager, you will own the strategy and execution of integrated campaigns that generate qualified pipeline and revenue across our highest-priority segments, with a particular focus on our enterprise construction cohort
- You’ll take the lead in building and scaling programs that connect our reality capture platform — spanning drones, robotics, and AI-powered workflows — with general contractors, owners, and other enterprise stakeholders in construction and adjacent industries
- Reporting to the VP of Demand Generation, you’ll translate go-to-market goals into clear campaign plans, operate comfortably in a fast-moving environment, and move fluidly between big-picture planning and hands-on execution with tools like Marketo, Salesforce, and LinkedIn Ads
- You’ll work closely with Sales, BDRs, Field Marketing, Content & Community, Product Marketing, and Marketing Operations to ensure campaigns are tightly aligned to account plans, customer journeys, and revenue targets
- This role is ideal for a marketer who enjoys taking ownership of complex programs, proactively surfacing opportunities in enterprise segments, and refining plays based on what you learn from performance data and feedback from the field
- Design, launch, and optimize integrated demand generation programs across channels such as email, webinars, digital events, paid media, and content marketing to drive engagement and qualified pipeline in target accounts and segments, with a strong emphasis on enterprise customers in the construction industry
- Plan and execute account-based marketing motions (1:1, 1:few, and scaled) in partnership with Sales and BDRs, aligning on enterprise target account lists, offers, and outreach plays that support revenue goals
- Collaborate with Content & Community and Product Marketing to turn customer stories, product launches, and industry insights into compelling campaign narratives and assets tailored to buyer stage and persona
- Use Marketo, Salesforce, LinkedIn Ads, product usage data, and related tools to build and refine audiences, orchestrate multi-touch journeys, and improve performance based on behavioral and fit signals in the AEC enterprise cohort and other priority groups
- Define clear goals and measurement plans for your programs, regularly analyze funnel performance (for example, MQLs, hand-raisers, opportunity creation, and conversion rates), and recommend concrete adjustments to improve results
- Establish and maintain strong feedback loops with Sales and Marketing Operations to refine lead scoring, routing, and follow-up so that campaign responses are handled quickly and effectively
- Test new channels, offers, creative approaches, and AI-enabled workflows to scale successful experiments into repeatable plays that can be rolled out across additional regions, verticals, and enterprise segments
- Maintain campaign documentation, calendars, and reporting so stakeholders can easily understand what is running, where, and how it contributes to broader marketing and revenue plans
- Direct impact on growth: You’ll own high-visibility programs that directly influence MQL volume, qualified pipeline, and revenue for our enterprise cohort and other strategic segments, helping leading contractors and owners modernize their reality capture workflows
- End-to-end ownership: This role is scoped for someone who wants clear domains to run — owning campaigns from strategy and planning through build, execution, and optimization — with strong backing from leadership
- Strong product and stories to market: DroneDeploy has deep product-market fit and is investing heavily in AI and robotics, giving you compelling field outcomes, multi-site case studies, and differentiated capabilities to build campaigns around
- Collaborative, expert GTM partners: You’ll join a tight-knit marketing team with experienced peers in field marketing, content, and product marketing, plus sales and customer success partners who are embedded in enterprise accounts and eager to co-create and execute new plays
Our take
Drone Deploy, headquartered in San Francisco, is a cloud-based platform specializing in drone mapping and analytics. With a mission to revolutionize how businesses acquire, manage, and interpret reality capture data from drones, 360-degree cameras, and mobile ground robots.
The company is dedicated to staying at the forefront of innovation within the drone industry, and it consistently seeks out opportunities to broaden the horizons of its capabilities. The company's strategic acquisitions, such as Rocos and StructionSite, are pivotal in achieving this goal.
With substantial investments, Drone Deploy is well-positioned for further expansion, and has aims to diversify beyond the drone sector and intensify its efforts to build a strong to presence in Europe. In 2025, the company announced it had reached break-even, which bodes very well for its future operations.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Top investors
Company
Funding (last 2 of 8 rounds)
Sep 2025
$15m
GROWTH EQUITY VC
Feb 2021
$50m
SERIES E
Total funding: $157.6m
Company benefits
- Hybrid Workplace - We believe that people do best when they're happy at work. Whether you’re happiest working from home or want to join us in the office, it’s OK with us
- Great Benefits - It's important to support physical and mental well-being, so we offer the kind of benefits that help meet employee needs and those of their dependents
- Growth and Development - We're in a dynamic and innovative industry and we’re committed to investing in our employees to ensure they're growing, creating, and breaking new ground in their careers
- Work/Life Balance - Time away from work is important to recharge your batteries and enjoy life. We provide flexible hours and paid time off, and work with employees to support their priorities
Company HQ
Showplace Square, San Francisco, CA
Leadership
Jono Millin
(Chief Data Officer & Co-Founder)Previously founded AdvertEyes, Zoomatelo, Infatics.
Michael Winn
(CEO & Co-Founder)Previously served as the Tech Lead of Big Data & Tools and Large Customer Sales for Google. Also co-founded Zoomatelo.
Nicholas Pilkington
(CTO & Co-Founder)Previously co-founded Luno. Experience as a Software Engineer for Toshibi and NVIDIA.
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