Demand Generation Manager, Wrapbook
$92.5-144.4k
Salary applicable to US candidates, dependent on location. For candidates based in Canada: $92,500 - $126,000 CAD
Media production payroll & insurance solution
Be an early applicant
Media production payroll & insurance solution
201-500 employees
Be an early applicant
$92.5-144.4k
Salary applicable to US candidates, dependent on location. For candidates based in Canada: $92,500 - $126,000 CAD
201-500 employees
Company mission
To make the lives of those working in production better.
Role
Who you are
- 3+ years of experience in campaign marketing, demand generation, or integrated marketing roles
- Proven experience owning end-to-end B2B marketing campaigns that drive pipeline and revenue impact
- Strong understanding of evergreen, always-on, and launch-driven campaign motions
- Highly organized operator who thrives in cross-functional, fast-moving environments
- Strategic thinker who can connect go-to-market goals to execution details
- Data-driven marketer who uses insights to optimize performance and inform decisions
- Clear, confident communicator who can align stakeholders and keep teams moving forward
What the job involves
- Wrapbook is seeking a highly organized Demand Generation Manager to orchestrate broad-based, evergreen, and always-on campaigns that drive revenue, brand affinity, and establishing strong thought leadership
- Reporting into the Director of Demand Generation, this role will be responsible for the end-to-end campaign engine—building, launching, and optimizing campaigns in close coordination with Marketing Operations, Product Marketing, Demand Generation, and Sales
- Translate business strategy into revenue-generating campaigns: Turn GTM priorities, product launches, and revenue targets into integrated, multi-channel campaigns
- Own the campaign operating model: coordinate campaign tactics, timelines, and stakeholders including Product Marketing, Demand Gen, Sales, Client Operations, and Marketing Ops
- Monitor and optimize campaign efficacy: Partner with Demand Generation, Product Marketing, and Marketing Ops to drive clarity around audiences, messaging, campaign optimization, and success metrics
- Own Wrapbook’s webinar program: Run Wrapbook webinars from concept to completion, including execution, logistics, and live event management
- What Success Looks Like:
- A scalable campaign framework that supports broad-based (1:many) and segmented (1:few) campaigns
- Run integrated campaigns with clear ownership, timelines, and cross-functional alignment
- Communicate pipeline contribution and target account engagement from campaign-related activities
- Strong GTM adoption of campaign messaging and assets
- Clear, actionable reporting on campaign performance and optimization opportunities
Application process
- Submit your application today and a member of our Talent team will be in touch with you shortly!
Our take
Payroll systems for the production industry are long outdated, with the vast majority of administration still being completed manually, in person, and on paper. This forces cast and crew members to loose many hours in unpaid work and drives up production costs.
Wrapbook's app helps cast and crew complete onboarding, submit timecards and track payments. It offers touch and face ID and helps users track various filings as they pass through the system. Its position as one of the country’s only entertainment-compliant companies of its kind has given it a strong head start in its field.
The company's product is used by well-known production companies such as CollegeHumor, Creative Blood and JN, and serves over 1,000 companies in total. The company has earned Unicorn status, and continues to enhance the capabilities of its payroll platform such as through the acquisition of scheduling platform Cinapse.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
230% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2024
$20m
LATE VC
Nov 2021
$100m
SERIES B
Total funding: $150.5m
Company benefits
- Health & Benefits - choose from several customizable plans, including vision and dental
- Minimum Time Off - Everyone is encouraged to take at least 3 weeks off annually
- 401K & RRSP
- Work Remotely
- IT Setup for Your Home
- Lifestyle Perks - Wrapbook employees get a monthly stipend to treat themselves
- Stock Options
- Parental Leave
Company HQ
Midtown Manhattan, New York, NY
Leadership
Cameron Woodward
(Co-founder)Director of Interactive Marketing at Invisible Children. Next, Co-founded and Executive produced Sprinkle Lab for 8 years. Went on to Found and serve as CEO of Film Casualty Insurance Agency.
Ali Javid
(CEO & Co-founder)Formerly VP of Business Development at Body Labs, Business Development Manager at Intel Corporation and Director of Strategy and Finance at WebTuner Corp.
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