Head of Campaigns & Social, UNiDAYS
Maternity Cover
Company bonus scheme
Student-driven rewards & brand marketing platform
Be an early applicant
Student-driven rewards & brand marketing platform
201-500 employees
Be an early applicant
Company bonus scheme
201-500 employees
Company mission
To give students the power to make every experience more valuable and rewarding by offering them student discounts.
Role
Who you are
- Proven experience leading integrated, multi-channel marketing campaigns targeting Gen Z or youth audiences
- A strong grasp of organic social strategy, with a track record of growing reach, engagement, and brand relevance across key platforms
- Hands-on experience working with and managing social media agencies and influencer partners
- A strategic mindset and the ability to turn insight into action—from audience research to post-campaign analysis
- Experience managing and mentoring teams, with a focus on collaborative delivery and development
- Excellent communication, planning, and stakeholder management skills, particularly in cross-functional or matrixed organisations
- Knowledge of the UK student market (experience with Germany, France and US markets is a plus)
What the job involves
- We’re looking for a strategic, creative, and performance-driven Head of Campaigns & Social to join UNiDAYS on a fixed-term basis to cover maternity leave
- This role will lead the strategic direction and execution of global member marketing campaigns and our organic social presence, ensuring all activity drives brand impact, student engagement, and commercial opportunity
- You'll oversee campaign planning and delivery across key seasonal moments, lead our approach to organic social (with a focus on Gen Z channels), and manage performance reporting across both areas
- You’ll also coach and support a team and work closely with internal stakeholders and agency partners
- Campaign Strategy & Execution
- Lead the development and delivery of integrated member marketing campaigns (e.g. Back to School, Black Friday, Loan Drops), aligning with brand, product, and commercial goals
- Own and maintain a rolling 12-month marketing calendar, with a clearly documented 6-month view including critical student insight, creative themes, campaign deliverables, and partner opportunities
- Partner with Creative, Commercial, and CRM teams to shape campaign messages, channel plans, and post-campaign analysis
- Ensure campaign toolkits and one-pagers are created for major campaigns to drive internal alignment and partner sell-in
- Deliver campaign wrap-up reports, with consistent metrics and actionable insights
- Organic Social Strategy & Growth
- Lead the organic social strategy for UNiDAYS across platforms, with a focus on Gen Z-preferred channels
- Ensure social campaigns align seamlessly with wider marketing moments for a consistent member experience
- Set goals and performance expectations for social media agencies, managing delivery and output across key campaigns and content streams
- Performance & Reporting
- Define and track metrics for organic social and campaigns to show business impact in a consistent manner
- Leverage analytics and reporting to monitor performance and identify opportunities for optimisation and growth
- Contribute to weekly Business Performance Reviews
- Leadership and Team Management
- Lead and support a team including across social media and campaigns
- Provide day-to-day coaching and strategic direction to help the team thrive in a fast-paced environment
- Build strong relationships with internal teams (Creative, Commercial, CRM, Product) and external agencies, fostering smooth collaboration and high output
- Contribute to cross-functional campaign planning sessions and support Commercial with insight-led campaign packages
Salary benchmarks
Our take
Rewarding loyal customers with discounts is a tried and tested strategy for brands to engage with their audience. An ideal audience for such engagement is students on a budget. But, with rewards programs fragmented by brand, many potential customers can miss out on the opportunity.
UNiDAYS provides a student-driven brand marketing network, partnering with brands to market rewards, discounts, and opportunities to student demographics. Any student can sign up, giving them access to a large marketplace of curated freebies and deals, helping them be rewarded for their shopping whilst greatly boosting brand engagement for businesses.
Whilst there are various other brand marketing networks competing with UNiDAYS, it is undeniably a dominant force. It has over 25 million student members, meaning it is in a prime position to empower brands that want to reach this market - and save students money in the process.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Company benefits
- 25 days holiday per year increasing with length of service, plus flexible bank holidays
- 4pm finishes every Friday
- Company bonus scheme
- Company pension scheme
- Private health insurance (Vitality)
- Income protection policy
- Life assurance policy
- Employee Assistance Program
- Enhanced parental leave pay
- Core hours with flexibility around how/when you manage your time
- Regular team building activities
- The latest tech and hardware will be supplied from day one
- Good Vibes Program to boost your remote working experience (think virtual parties, pottery classes, wellness classes, guest speakers, etc)
- Support for home working for all new team members (you can expense £150 towards any additional furniture you may need to be safe and comfortable)
Company HQ
Nottingham city centre, Nottingham, UK
Leadership
Jon Hawley
(CEO)Graduated from Nottingham Trent University with a BA in Graphic Design and Branding. Previously co-founded Orb & Crash and also worked as a Mentor/Lecturer at Nottingham Trent University.
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