Marketing Director, INSHUR

• Proven Marketing Leadership: Demonstrated success in senior roles at insurtech, fintech, or spin-out insurtech brands from traditional insurance carriers is ideal, though we'll also consider candidates from high-growth SaaS companies
• “T Shaped” Marketing Expertise: Comprehensive understanding of major marketing domains with deep expertise in performance marketing
• Strategic & Hands-On: Ability to develop strategy while being comfortable with hands-on execution
• Data-Informed: Excellent grasp of marketing analytics and attribution, using insights to enhance performance
• Product Marketing Expertise: Proven track record of launching and nurturing new technology products
• Brand & Narrative Leadership: Experienced at defining brand positioning and creating compelling market stories
• Regulatory Understanding: Familiarity with regulated environments, ensuring campaigns remain compliant while creating impact

Desirable

• We are looking for a Director of Marketing to join us at INSHUR
• For this role, you'll have the opportunity to work remotely while also connecting with colleagues at our New York office at least two days a week—fostering a supportive, inclusive, and growth-oriented environment
• You'll be working on multiple brands as we re-invent the industry in exciting markets across territories including the UK 🇬🇧, US 🇺🇸, and the Netherlands 🇳🇱
• Supported by (and reporting to) the CEO, you'll be joining a collaborative team of 250 people, where your focus will be developing a world-class brand and marketing engine that supports INSHUR's growth and establishes us as the definitive insurtech brand
• Develop and coordinate a global marketing strategy across the US and Europe, guiding major initiatives and setting the vision for all efforts
• Create a scalable demand generation engine, designing and implementing multi-channel acquisition strategies with focus on the US market
• Guide brand and narrative development, collaborating with external brand and PR agencies to define INSHUR's market identity
• Partner with Product and Sales teams to design and deliver regional go-to-market strategies
• Develop and mentor a dedicated marketing team, nurturing talent and supporting the growth of marketing professionals
• Support data-informed decision making, leveraging analytics and ROI metrics to enhance performance across all marketing channels
• Ensure marketing compliance, embedding regulatory standards into strategies and campaigns

• Screen & Intro: 45-minute video call with the Head of Talent Acquisition to discuss the role and your experience
• First Interview: 60-minute video call with an Exec & Chief of Staff to assess marketing knowledge or the top of the T of the “T shaped marketer”
• Case Study: A brief take-home task followed by a 45-60 minute in-person interview with our Chief Executive, Chief Financial Officer and Marketer
• Final Stage: 60-minute video call with the our Chief Executive & People Director
• We encourage you to ask questions about the role and the company throughout the hiring process. We believe that this is as much an opportunity for you to interview us as it is for us to interview you