Program Manager, GitLab
Field Enablement Content
$81.2-174k
+ equity and ESPP
One DevOps platform
Be an early applicant
One DevOps platform
1001+ employees
Be an early applicant
$81.2-174k
+ equity and ESPP
1001+ employees
Company mission
To make it so that everyone can contribute. When everyone can contribute, users become contributors and we greatly increase the rate of innovation.
Role
Who you are
- Take full ownership of enablement programs that support major new offerings and operational changes for the field organization, creating clear, strategic program plans that align to go-to-market (GTM) and revenue goals
- Orchestrate cross-functional enablement initiatives from concept through launch and sustainment, partnering with Field Leadership, Revenue Operations, Product, Marketing, Legal, Finance, and others to ensure offerings are ready to land with Field audiences
- Apply adult learning principles and instructional design methodologies (for example, ADDIE and SAM) to design and structure engaging learning paths, onboarding journeys, and skills programs for a range of revenue roles
- Design, develop, and curate high-impact enablement content and assets (including playbooks, e-learning modules, guides, and talk tracks) that address prioritized content gaps across pre- and post-sales motions
- Deliver and manage GTM programs within GitLab’s enablement systems, including our content management platform (Highspot) and learning management system (Cornerstone), ensuring content is well organized, discoverable, and kept up to date
- Partner closely with Revenue Operations, Marketing, Sales, Customer Success, and partner teams to align enablement content to customer lifecycle stages and sales processes, and coordinate plans that support adoption of new products, offers, and plays
- Maintain consistent touchpoints with Field Enablement functional leads and the Enablement PMO to gather feedback, monitor program adoption, and iterate based on qualitative input and quantitative metrics such as pipeline progression and engagement
- Build, document, and continuously improve content and program management processes across the Field Enablement team so that enablement initiatives are scalable, repeatable, and easy for global stakeholders to understand, contribute to, and use
- If you're excited about this role, please apply and allow our recruiters to assess your application
What the job involves
- As a Program Manager, Field Enablement Content on GitLab's Field Enablement team, you'll orchestrate, design, and deliver scalable enablement programs that equip our revenue teams with the knowledge, skills, and tools they need to be successful
- You'll own complex, cross-functional initiatives end to end, partnering closely with Field Leadership, Revenue Operations, Product, Marketing, Legal, Finance, and Field Enablement peers to bring new products, offers, and operational changes to market in a way that’s clear, actionable, and aligned to our go-to-market (GTM) enablement framework
- You’ll use instructional design best practices and data to build and iterate learning paths and content, and you’ll leverage GitLab’s content management platform (Highspot) and learning management system (Cornerstone) to land these programs at scale
- In this role, you’ll advocate for the needs of our field audiences across sales, customer success, and partner motions, ensuring that every program addresses real readiness gaps and drives measurable impact on adoption, pipeline progression, and deal velocity
- You’ll work in an all-remote, values-driven environment where you’ll have both autonomy and strong cross-functional support, and you’ll help shape how Field Enablement content is created, governed, and maintained as this net-new function continues to grow
- Some examples of our projects:
- Designing and launching structured onboarding and readiness programs in Highspot and Cornerstone for new products, offers, and GTM plays
- Creating and curating high-impact enablement assets, such as playbooks, e-learning modules, and talk tracks, to address prioritized content gaps across the field organization
- Take full ownership of enablement programs that support major new offerings and operational changes for the field organization, creating clear, strategic program plans that align to go-to-market (GTM) and revenue goals
- Orchestrate cross-functional enablement initiatives from concept through launch and sustainment, partnering with Field Leadership, Revenue Operations, Product, Marketing, Legal, Finance, and others to ensure offerings are ready to land with Field audiences
- Apply adult learning principles and instructional design methodologies (for example, ADDIE and SAM) to design and structure engaging learning paths, onboarding journeys, and skills programs for a range of revenue roles
- Design, develop, and curate high-impact enablement content and assets (including playbooks, e-learning modules, guides, and talk tracks) that address prioritized content gaps across pre- and post-sales motions
- Deliver and manage GTM programs within GitLab’s enablement systems, including our content management platform (Highspot) and learning management system (Cornerstone), ensuring content is well organized, discoverable, and kept up to date
- Partner closely with Revenue Operations, Marketing, Sales, Customer Success, and partner teams to align enablement content to customer lifecycle stages and sales processes, and coordinate plans that support adoption of new products, offers, and plays
- Maintain consistent touchpoints with Field Enablement functional leads and the Enablement PMO to gather feedback, monitor program adoption, and iterate based on qualitative input and quantitative metrics such as pipeline progression and engagement
- Build, document, and continuously improve content and program management processes across the Field Enablement team so that enablement initiatives are scalable, repeatable, and easy for global stakeholders to understand, contribute to, and use
Our take
GitLab is an open-source collaboration platform for developers. It enables teams to build code quickly from anywhere without compromising on security or quality. GitLab already has an estimated 30M+ users from all over the world.
According to a 2021 GitLab report, 60% of developers can release code 2x faster with DevOps platforms that bring teams together and accelerate processes. It stands out by catering to programmers of all experiences. Gitlab's version control system helps streamline the process of creating, maintaining, and deploying code, whoever you are.
GitLab was in the right place to capitalise on the recent trend toward rapid digital transformation and remote working. This trend is expected to grow, and with it, GitLab's popularity. With its successful 2021 IPO and the patronage of major brands such as Nasdaq and Jaguar Land Rover, GitLab is expected to solidify its position as the go-to platform for development teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Sep 2019
$268m
SERIES E
Dec 2018
$20m
SERIES D
Total funding: $435m
Company benefits
- We offer benefits to manage your health, wealth, and well-being regardless of location
- Flexibility in schedule to be there for life’s important moments
- Equity compensation & Employee Stock Purchase Plan offered
- Generous Paid Time Off
Company HQ
Financial District, San Francisco, CA
Leadership
Sid Sijbrandij
(CEO)Studied Physics at the University of Twente. Interned at P&G and IBM. Was Lead Architect at the Netherlands' Ministry of Justice from 2009 to 2012. Founded app store Comcoaster in 2008, and then co-founded GitLab in 2012.
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