Content Strategist, OpenAsset
Contractor
More information about location
Digital asset managment software
Open for applications
Digital asset managment software
21-100 employees
Open for applications
More information about location
21-100 employees
Company mission
To empower AEC and real estate firms to showcase their projects, sell with visualization, and win more businesses.
Role
Who you are
- We’re looking for a Content Strategist who thrives in autonomy and wants to do more than execute assignments
- This role is designed for a self-starter who enjoys owning content end to end—strategy, execution, optimization, and iteration—and who is excited to proactively collaborate with stakeholders across the organization
- If you’re motivated by ownership, curious by nature, and energized by building something meaningful, this role is for you
- 3+ years experience managing an end-to-end editorial process as a Content Manager, Content Strategist, or similar role
- Proven experience planning, managing, and publishing content—ideally in WordPress—while building and executing content strategy with minimal supervision
- Strong command of SEO fundamentals, including keyword strategy, search intent, and content structure, paired with an understanding of generative engine optimization (GEO)
- Deep understanding of content performance metrics and trends across channels such as blogs, landing pages, social media, video, and campaigns
- A portfolio demonstrating strategic thinking, ownership, and impact
- Experience proactively collaborating cross-functionally to bring content ideas to life
- A degree in English, Journalism, or Public Relations is highly preferred
- Experience as a marketer within an AEC (Architecture, Engineering, and Construction) firm preferred
What the job involves
- You’ll join a small but high-impact marketing team where trust is earned quickly and ideas can move fast
Application process
- Portfolio, blog, or website required for all applications
- This is a unique opportunity to help shape how content works at OpenAsset, experiment with new approaches, and prove your value early—without layers of bureaucracy
- Own the planning, creation, and publishing of content across key channels, including blog, website, landing pages, and campaigns
- Translate business goals, SEO briefs, and campaign needs into clear, compelling long-form content such as blog posts, guides, and even video content
- Optimize content for both SEO and generative engine optimization (GEO), ensuring strong performance across traditional search and AI-driven discovery platforms
- Analyze content performance and trends to inform updates, improvements, and future strategy
- Proactively collaborate with stakeholders across marketing, product, and subject matter experts to gather input and move content forward
- Identify content gaps and opportunities independently, recommending and executing improvements without waiting for direction
- Experiment with new formats, tools, and AI-assisted workflows to improve efficiency and impact
Our take
OpenAsset is a premier Digital Asset Management solution tailored specifically for the Architecture, Engineering and construction (AEC) sectors. With a track record spanning two decades and a diverse client base of 1,000+, OpenAsset is well-positioned to understand and cater to the unique challenges of these industries.
The problem it addresses is the acute need for an industry-specific solution that can effectively manage the digital assets crucial to AEC professionals. Traditional DAM systems often fall short in this regard, prompting OpenAsset's development to fill this significant gap. Its vision is not just to provide a platform but to inspire individuals through the visualization of the built world, an ambitious goal that sets them apart in the marketplace.
Marked by consistent growth, OpenAsset has strategically partnered with Marlin Equity Partners, a private equity firm, to enhance its sales, technical, and management capabilities. This collaboration is driven by the mounting demand for OpenAsset's B2B SaaS products. Alongside an ongoing focus on team expansion, positioning OpenAsset as a leader in addressing the distinctive needs of the AEC industries, ensuring its place at the forefront of specialized digital asset management.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company benefits
- Work-Life Balance
- Learning & Development Opportunities
- Paid Parental Leave
- Generous Vacation Policy
- 100% Emplpoyee Health Coverage (US)
- Hybrid and Remote Working Options
Company HQ
Midtown South, New York, NY
Leadership
Jason Janicki
(CEO)Jason joined OpenAsset in 2010 as a Senior Account Manager, since then they have been a VP of Customer Success, COO and now CEO. Previously, they spent nearly 4 years at CQ Roll Call Group as a Marketing Manager and Manager of Customer Communications and Training.
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