Counsel, Lyft
Advertising and Marketing
$198-220k
Plus potential equity offering, bonus and benefits.
More information about location
3 days a week in office
Ride sharing company
Job no longer available
Ride sharing company
1001+ employees
Job no longer available
$198-220k
Plus potential equity offering, bonus and benefits.
More information about location
3 days a week in office
1001+ employees
Company mission
To improve people’s lives with the world’s best transportation.
Role
Who you are
- Membership in a state bar with good standing
- 5+ years of experience working in a law firm or in-house legal department
- Experience advising on advertising, marketing, and ad platform issues
- Deep familiarity with the digital advertising ecosystem and legal issues related to operating an ad platform
- Excellent problem-solving capabilities, judgment, communication (written and verbal), and interpersonal skills
- Willing and eager to take on new areas of law and unfamiliar issues
- Creative yet pragmatic to deliver solutions that support the business
- Strong track record of working with commercial agreements and customer facing terms
- Ability to think quickly on your feet, convey grace under pressure, and simultaneously manage workstreams, multiple client demands and shifting priorities
- Strategic and business-savvy to help balance legal risk while guiding business decisions
- Ability to operate autonomously while being a respectful and responsive team player who is committed to building trust and collaboration among their colleagues
- Good business and legal judgment and a sense of humor
What the job involves
- Act as primary legal advisor for product and engineering teams, supporting them from design to launch of new features, products, services, programs, and commercial relationships
- Draft and negotiate a variety of legal agreements involving complex partnerships, technology transactions, and advertising-related agreements (such as ad measurement, upfront agreements, IOs)
- Help ensure compliance with laws and regulations related to advertising and marketing, including consumer protection laws, spot privacy issues and regulations, manage commercial and contractual issues, and advise on other evolving legal requirements
- Advise Lyft Media sales and product teams on ad clearance matters including on ads in highly-regulated content categories (alcohol, gambling, pharmaceuticals, lending, political, etc.) and reviewing marketing, promotion, and publicity content
- Prioritize workload to set goals and meet deadlines in a fluctuating and fast-paced business environment
- Collaborate with legal team members to improve processes and ensure business demands are satisfied
- Identify areas where Lyft's internal legal processes can be improved to better support the ads and marketing business, and work with internal stakeholders to drive those changes forward
- Assist with commercial agreement drafting and negotiations for other projects on an as-needed basis
Our take
Lyft has aimed for consistent growth, making sure to pitch itself as a more reliable and friendly ride-sharing option than its main competitor, Uber. Uber has a greater market share and operates globally, but Lyft hopes to compete by its focus on ride-sharing over Uber's more diversified business approach and as a more rider-friendly and greener alternative to Uber.
Operating only in the USA and Canada, Lyft is in a position of being less affected by global events than Uber but also more vulnerable to local conditions. As an example, while it doesn't face the regulatory hurdles around employment rights that Uber does, it is unable to balance out the cost of the unusually expensive US auto insurance across its operations.
In 2022, Lyft acquired PBSC Urban Solutions, a bike-share equipment and technology supplier, allowing Lyft to compete in new verticals and reaffirming its commitment to green transportation. It has also trialled and launched Lyft Assisted, where drivers help passengers from their door into the car to get to medical appointments. These developments chime well with Lyft's unique selling point as a friendlier and more environmentally aware ride-sharing app, whilst the acquisition of European competitor Freenow could add 6 million new riders to its platform in 2026.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 14 rounds)
Jun 2018
$600m
LATE VC
Mar 2018
$200m
LATE VC
Total funding: $4.9bn
Company benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Pre-tax commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
- Family building benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Company HQ
China Basin, San Francisco, CA
Leadership
John Zimmer
(Co-Founder)Originally an Analyst at Lehman Brothers, Zimmer then founded Zimride which was a private ridesharing company that pivoted into Lyft.
Logan Green
(Co-Founder)Founded Zimride, a private ridesharing company which later pivoted into Lyft.
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