Director of Customer Acquisition & Activation, tibber
Office located in Keizersgracht, Amsterdam
Digital electricity supplier
Be an early applicant
Digital electricity supplier
201-500 employees
Be an early applicant
Office located in Keizersgracht, Amsterdam
201-500 employees
Company mission
To use digital technology to make electricity consumption smarter.
Role
Who you are
- This role demands strong leadership, a data oriented test-and-learn mindset, and the ability to influence cross-functional stakeholders
- 10+ years experience in product or customer growth and/or lifecycle management roles, ideally within B2C scale-up environments, with at least 5 years spent leading teams
- Hands on experience leading growth activities for subscription or digital product oriented companies
- Expertise in experimentation frameworks, funnel optimisation, A/B testing, monetisation strategies
- Experience with User Analytics tools, SQL-based data warehouses, CMS platforms, SEO, experimentation and customer engagement platforms
- Analytical and structured thinker, capable of understanding complex data sets and attributing ROI to activities, but equally comfortable with ambiguity and making informed-trade offs
- Experience of overhauling customer journeys, launching new verticals or pivoting products is a plus - we think big and work fast
- Customer centric. You use research, data and insights to discover ‘why’ or ‘who for’ before tackling ‘what’
- Ability to recognise when a product or narrative will resonate and drive action, turning insights into growth opportunities
- Excellent communications skills, and the ability to empower team members and convince cross-functional stakeholders with clear, compelling storytelling
What the job involves
- We’re looking for a Director of Customer Acquisition & Activation to join us in making the energy transition happen – maybe that’s you?
- This hands-on role will have a significant impact on our customer growth and LTV
- You’ll be leading a team of 6+ experts who own our customer acquisition growth and retention journey, from discovery to conversion, activation and engagement
- As a senior member of the Central Marketing team, this role demands strong leadership skills, a data oriented, test-and-learn mindset, and the ability to influence cross-functional stakeholders across Product, Data, and local market teams
- Set strategy and lead the team driving acquisition growth along our customer journey, from discovery to conversion, onboarding to engagement
- Identify and lead initiatives to improve CVR - ensuring our key digital properties are powerful growth engines, converting traffic into subscriptions and sales
- Improve LTV and retention loop, overseeing strategic CRM activities that increase engagement and maximise upsell opportunities
- Deliver product-led growth by both fostering rigorous experimentation methodologies and seizing bold opportunities
- Influence Senior Leadership to secure resources and investment in product growth and CRM initiatives
- Partner with data and analytics stakeholders to track and analyse performance metrics (incl. traffic, conversion, activations, retention, revenue), delivering actionable insights and iterations to achieve growth targets
- Motivate and mentor team-members, bringing best-in-class thinking and fresh ideas, to foster a culture of creativity, ownership, continuous experimentation, and data-driven decision-making
- Champion a customer-centric, data-driven approach, leveraging market research, customer insights, and behavioral data to optimise every stage of the user journey
Application process
- We usually respond within two weeks
Our take
The average household today is in a position to purchase electricity from a range of suppliers, but classically will only buy from one. Tibber supplies an AI for households to purchase energy from a number of suppliers, at the best prices at the best time of day, to reduce their electricity costs, alongside helping them to reduce usage in their homes.
The platform was built as a response to outdated utility management tools. Users access the service via an app, with the AI purchasing electricity automatically at the lowest possible price, as well as alerting customers to consume energy during the cheapest hours of the day.
The Tibber hub for smart homes is able to connect various energy sources, such as solar panels and EV chargers, to enable more intelligent electricity production as well as consumption. The company has seen huge amounts of investment, serves hundreds of thousands of households, and has its sights set on continued expansion across Europe.
Steph
Company Specialist at Welcome to the Jungle
Insights
47% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Mar 2024
$110.7m
LATE VC
Mar 2022
$100m
SERIES C
Total funding: $294.5m
Company benefits
- Flexible work hours
- Offices in Stockholm, Helsinki, Berlin and Førde
- Annual pop-up office, to gather the work force to work, explore a new city and spend time together
- “No shoe” policy at the office to enhance the feeling of coming home - a great opportunity when it comes to showing off your slipper fashion range
Company HQ
Førde, Vestland
Leadership
Edgeir Vårdal Aksnes
(Co-Founder & CEO)Former EVP and Head of Software and Business Development at Enoro. Previously Development Manager at Visma. Co-founded Deriga.
Daniel Lindén
(Co-Founder & CPTO)Former Head of Product Management at Enoro. Previously Head of Product Portfolio at Tieto, with experience in Business Development.
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