GTM Campaigns Manager, PitchBook
$95-110k
Target annual bonus percentage: 10%
More information about location
3-5 days a week in office
Private equity & venture capital database
Open for applications
Private equity & venture capital database
1001+ employees
Open for applications
$95-110k
Target annual bonus percentage: 10%
More information about location
3-5 days a week in office
1001+ employees
Company mission
To provide thousands of global business professionals with comprehensive data on the private and public markets to help them discover and execute opportunities with confidence.
Role
Who you are
- This position requires a marketer who wants to continually test, learn, lean on the data, and collaborate across teams to find new and innovative ways of reaching, supporting, expanding, and retaining our customer base while ensuring our messaging to customers is compelling, consistent, and valuable across activation tactics
- Bachelor’s degree with a concentration preferably in Marketing or Business
- 4+ years of B2B marketing experience, SaaS preferred, in account engagement, customer lifecycle marketing, demand generation, or marketing campaigns
- Experience with marketing automation tools (preferably Marketo), CRM (preferably Salesforce), web analytics, business intelligence (preferably Tableau), project management platforms (preferably Asana), and HighSpot
- Experience driving marketing programs and campaigns from concept to completion within set deadlines
- Experience working with Sales, Customer Support and Product to understand and drive a business forward through effective GTM strategies
- Excellent organization skills, attention to detail, and ability to manage multiple projects
- Understanding of total addressable market, serviceable addressable market, as well as identifying new market opportunity, and how to activate them
- Maintain test & learn approach and a bias for action, to continually optimize and accelerate performance
- Strong results orientation and decision-making skills
- Expert communicator, with excellent verbal, written, visual/presentation, and interpersonal communication skills
- Ability to thrive and be agile within a fast-paced environment within a high-growth company
- Proficiency with the Microsoft Office suite including in-depth knowledge of Outlook, Word, and Excel with the ability to pick up new systems and software easily
What the job involves
- The GTM Campaigns Manager role will focus on customer lifecycle campaigns to drive customer growth and support customer onboarding, adoption, and retention.
- This role will use data and insights about our customers, the market, win/loss analysis, and other customer signals to inform development and deployment of marketing programs and campaigns.
- Collaboration is key for this role – partnering across business functions to define and align on campaign success metrics and measurement capabilities.
- Continually lean into a strategic, growth-oriented mindset by synthesizing inputs from multiple data sources to analyze customer behavior and derive actionable insights for improving customer experience
- Work with cross-functional business partners to regularly gauge client sentiment through a variety of strategies including win/loss data, customer interviews, and external research, to pinpoint the challenges, business needs, and unique value propositions
- Continually update and manage GTM priorities based on the articulation of customer insights, metrics, and overall desired customer impact
- Monitor key customer metrics to inform marketing strategies or initiatives
- Partner closely with account teams to understand their needs in relation to customer lifecycle stages and initiatives for marketing to support their efforts
- Partner with Product Marketing on launch and release priorities, target personas, messaging, and competitive differentiators to inform milestone launch campaigns
- Proactively inform channel owners (web, media, events, content/creative, etc.) of core GTM objectives, align holistic channel plans under GTM campaign strategy, and monitor and drive optimizations against targeted performance
- Partner with Sales Enablement to ensure Sales, Customer Success, and Support teams can speak to the in-market value proposition; ensure cross-functional teams leverage aligned content assets and messaging for each campaign
- Partner with our brand team to develop and promote the PitchBook brand, positioning, and messaging. Identify core opportunities and moments in time to generate and amplify brand awareness
- Own consolidation of GTM channel activity as it pertains to customer lifecycle campaigns. Work with channel partners to provide overarching goals, objectives, target audience details, and core messaging, enable channel partners to develop channel recommendations, then use overarching, strategic lens to finalize GTM roadmap
- Ensure consistent and fully optimized, execution of campaigns and programs through active tracking of metrics and KPIs
- Inform creation of compelling assets for PitchBook audiences to uplevel campaign touchpoints
- Project manage program and campaigns aligned to internal and external GTM initiatives within set timeframes
- Support the vision and values of the company through role modeling and encouraging desired behaviors
- Participate in various company initiatives and projects as requested
- The current expectation for this role is that you are working in the office 3+ days/week and that you are in the office full-time during the training period, for which the length varies by role. During an initial phone screen, the team will discuss expectations for this specific position
- The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an on-going basis throughout the day.
Our take
Recognizing the need for actionable and extensive intelligence in the private equity sector, PitchBrook was founded in 2007 with the vision to create a resource for comprehensive data, research, and insights spanning the global capital markets.
To address the complexity of these markets, PitchBook has continually expanded its coverage, integrating thousands of datasets and millions of individual insights into its platform. The company's dedication to innovation is evident in the pioneering features and products introduced to surface critical information for its clients.
PitchBook's integration into Morningstar since 2016 has provided a solid foundation for sustained growth and development. The company's commitment to helping clients make informed decisions suggests a future of ongoing evolution and expansion, as it remains at the forefront of providing indispensable resources for navigating the complexities of the global capital markets.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Jan 2016
$10m
SERIES B
Sep 2009
$3.8m
SERIES A
Total funding: $13.8m
Company benefits
- Additional medical wellness incentives
- Paid sabbatical program after four years
- Paid parental leave
- Annual educational stipend
- Robut training programs on industry and soft skills
- Employee resource groups
- Company-wide events
- Employee referral bonus program
- Quarterly team building events
- Shared ownership employee stock program
- Monthly transportation stipend
- Comprehensive health benefits
- STD, LTD, AD&D and life insurance
- Ability to apply for tuition reimbursement
- CFA exam stipend
- Employee assistance program
- Generous allotment of vacation days, sick days and volunteer days
- Matching gifts program
- Subsidized emergency childcare
- Dependent Care FSA
- 401k match
Company values
- Customers are King: We only succeed when our clients do - and that drives us. We seek to understand our client's needs, both internally and externally
- Excellence as a State of Mind: We hold high standards. We set and conquer aggressive goals - executing on details
- Embrace and Drive Change: We challenge the status quo and embrace the better way
- Focus on Focus: We never lose sight of what's important. We focus on the actions that create success
- Make it fun: We positively impact our coworkers and clients. We work hard and make it fun too
Company HQ
Central Business District, Seattle, WA
Articles
Leadership
John Gabbert
(CEO)Previously the Managing Director of Private Markets at Dow Jones. Also spent over 6 years at VentureOne in multiple roles, including Director of Reseach/Operations and VP of Worldwide Research.
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