Senior Marketing Director, SharkNinja
Shark
2-3 days a week in office (Needham, MA)
Home devices and appliances
Open for applications
Home devices and appliances
1001+ employees
Open for applications
2-3 days a week in office (Needham, MA)
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- Strong communication skills with the ability to make effective presentations to all management levels
- Broad marketing expertise, including strategy development, planning, and product launches
- Holistic and strategic thinking across the business
- Project management proficiency, including managing parallel projects in a cross-functional environment
- Analytical mindset for mining data and drawing insights
- Exceptional problem-solving, conflict resolution, and influencing abilities
- Ability to distill complex product features into compelling consumer benefits
- Action-oriented with a “progress vs. perfection” mindset
- Experience managing and building highly effective teams and an engaged culture
- 10+ years of marketing experience, preferably in CPG or consumer products, with direct responsibility for brand strategy, messaging, and communications execution
- Bachelor’s degree in Marketing or related field (MBA preferred)
- Expertise in leveraging consumer insights for effective marketing programs
- Experience in creative and media development and execution
- Proven track record in new product development and commercialization
- Global marketing experience strongly preferred
- Hybrid role: based in Needham, MA, with 2-3 days in-office per week
What the job involves
- The Marketing function at SharkNinja is responsible for driving demand creation, sell-in, and sell-through for both new products and the existing portfolio
- SharkNinja marketers adopt a general manager mindset, excelling in cross-functional collaboration across R&D, Engineering, Product, Demand Planning, Creative, Media, Sales, and regional teams
- As a Senior Director of Marketing for Shark, you will act as the category and brand steward, leading the development and execution of the product roadmap and global go-to-market strategies within the Marketing organization
- You’ll ensure a consistent voice across channels, including packaging, advertising, social/content marketing, web properties, retail, and trade collateral
- You will oversee go-to-market launch activations and readiness partnering cross-functionally to bring our products to life
- We seek a creative, fast-paced marketer who understands the intersection of product, consumer demand, and market trends and has experience building global businesses in established and emerging markets
- Define portfolio strategy in collaboration with cross-functional teams to meet retailer reset timelines, market share, and margin targets
- Serve as the category expert by understanding pricing, purchase drivers, competitive landscapes, and market needs while driving effective product marketing positioning
- Translate data into insights and recommend a comprehensive product assortment and roadmap to drive sales
- Partner with Product Development, Marketing Communications, Creative, and Marketing Services to develop brand-building strategies
- Execute go-to-market plans, including packaging, in-store displays, digital, and social messaging
- Collaborate with Consumer Insights to identify and validate key strategic questions related to product positioning, messaging, and pricing
- Leverage emerging trends and insights to enhance communications
- Present product value propositions to sales teams and support category management with compelling sell stories
- Deliver insights on category trends, competitive landscape, consumer needs, assortment strategies, and promotional plans
- Conduct evaluations of activities post-launch and recommend improvements for future initiatives
- Develop and implement best practices across all consumer touchpoints
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company values
- Never be afraid to dream big
- Relentlessly innovate
- Obsess about customer satisfaction
- Build people up
- Seize opportunities - individually and collectively
Company HQ
Needham Heights, Needham, MA
Articles
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
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Diversity, Equity & Inclusion at SharkNinja
- At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Your role in Diversifying SharkNinja:
- As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
- Explore SharkNinja’s DEI Groups or volunteer to serve on committees that organize diversity-related events and activities
- Participate in employee engagement surveys and respond as openly and honestly as possible
- Become culturally competent; take the time to learn about different cultures, races, religions, and backgrounds represented by your colleagues
- Ensure equitable experiences, strengthen inclusion acumen, and promote a culture of inclusivity and belonging that embraces the contributions of all team members
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