Brand Manager, KoRo
Benelux
Office located in Schöneberg, Berlin
Non-perishable foods in bulk
Job no longer available
Non-perishable foods in bulk
501-1000 employees
Job no longer available
Office located in Schöneberg, Berlin
501-1000 employees
Company mission
To deliver everyday feel good deliciousness to customers by redefining food industry norms with a wide range of high-quality innovative products.
Role
Who you are
- If you're passionate about building brands and driving growth in a dynamic environment, we’d love to hear from you!
- You’re currently based in Berlin and are committed to frequent travel to the Netherlands. Alternatively, you are located in the Netherlands and open to coming to Berlin for your first months at KoRo!
- Ideally, you would be available to start as soon as possible
- You bring at least three years of practical experience in country management, business development, or brand growth – ideally gained in a fast-moving, consumer-oriented environment
- Fluency in Dutch is essential, and your English skills are equally strong—both written and spoken
- Ideally, you have experience in the food industry (specifically the health and snack industry)
- You have a strong track record in building lasting partnerships and maintaining valuable business relationships
- Project management and communication are among your core strengths, helping you drive initiatives forward with clarity and structure
- When it comes to campaigns, partnerships, and solving challenges, you rely on data to guide your decisions and deliver results
- You combine creative thinking with a keen sense for strategy, bringing fresh ideas to the table
- With your highly analytical mindset, you’re skilled at interpreting complex data, spotting trends, and turning insights into actionable strategies that drive growth
What the job involves
- At KoRo, we’re looking for a motivated and strategic Brand Manager – Benelux (m/f/d) to strengthen our presence in the Netherlands and Belgium
- In this role, you’ll be instrumental in aligning local initiatives with our business goals, developing market strategies, and leading impactful campaigns for both retail and online
- Lead and implement strategies to grow revenue across online and retail revenue
- Plan and execute local brand activations including events, pop-ups, offline marketing campaigns, and PR initiatives to drive revenue and awareness
- Be the go-to representative for the Dutch and Belgian market within the central marketing team—supporting initiatives across advertising, CRM, and social media
- Provide cross-functional support and collaborate with key internal teams to shape and execute go-to-market strategies for products in retail and online
- Maintain and elevate our brand identity in the local market, ensuring consistency across all customer touchpoints
- Navigate the Dutch retail landscape, working closely with stakeholders to drive sell-in and sell-out performance
- Identify, negotiate, and manage high-impact partnerships and collaborations with local organisations to increase revenue and reach in the market
- Analyse market trends to identify opportunities and risks, and develop data-informed strategies to stay ahead of the curve
- Recommend and lead localised initiatives that respond to changing market needs
- Track and report on the performance of all local initiatives using KPIs such as revenue impact, ROI and profitability
- Manage the local brand marketing budget, ensuring efficient use of resources and maximum impact
Application process
- Snd us your application and all other relevant documents (CV and motivation letter) via our website
Our take
KoRo (Korodrogerie), a food company specialising in high-quality non-perishable items such as nut butters and nutritional supplements, distinguishes itself by offering competitively low prices. The company achieves this by sourcing products directly from producers, adopting simple packaging, selling in bulk, and employing a direct-to-consumer (D2C) sales strategy.
This model has proven advantageous for KoRo on multiple fronts. As the trend toward online consumer engagement continues to rise, the company benefits from avoiding costly intermediaries and directly reaching customers. This approach has allowed KJoRo to establish a broad international customer base spanning 16 European makers, tapping into the evolving preferences of today's consumers.
Moreover, KoRo leverages its D2C model to compete directly with premium brands, emphasising another unique selling proposition - sustainability. While fair trade and organic products often come with higher price tags, KoRo's streamlined design and wholesale strategy result in reduced packaging usage and lower emissions. This commitment to sustainability, combined with affordability, positions KoRo as a formidable player in the market, contributes to the brand's rapid growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Feb 2025
$5.9m
SERIES C
Nov 2024
$40.9m
SERIES C
Total funding: $138.2m
Company HQ
Schöneberg, Berlin, Germany
Leadership
Florian Schwenkert
(CEO)Florian joined KoRo in 2020 as COO & MD, becoming Co-CEO in 2023 and CEO in 20234. Prior to this, he was the COO of Push! Founders.
Dr. Daniel Kundt
(CFO & MD)Daniel joined KoRo in 2021 as the Head of Finance, becoming CFO and MD in 2024. Previously, he was a Lecturer of Corporate Finance at The Berlin School of Economics and Law. He also spent nearly 4 years at PwC Deutschland in various roles, including Chief of Staff to the Managing Director and Assurance LEader Germany & Europe.
Steffani Busch
(COO)Prior to joining KoRo in 2025, Steffani was an Executive Director of Operational Excellence at FIEGE. She was also the COO of Westwing for over 2 years and the Head of Supply Chain Management, Fresh and Prime Now at Amazon for 2 years.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job