Global Social Media Creative Lead, Back Market
$100-125k
+ Opportunities for Equity
More information about location
3+ days a week in office
Online marketplace for refurbished electronics
Job no longer available
Online marketplace for refurbished electronics
501-1000 employees
Job no longer available
$100-125k
+ Opportunities for Equity
More information about location
3+ days a week in office
501-1000 employees
Company mission
To do more with what we already have.
Role
Who you are
- Must currently reside in the NY Tri-State area, able to work a hybrid work schedule, and authorized to work in the U.S. without the need for sponsorship
- Minimum of 5 years experience at an In-House team and/or Creative agency
- A high level of craft in visual design for social media
- A high level of craft in video creation and editing for social media
- A high level of craft in strategy and concepting for social media
- Experience working in a global marketing team and with understanding and delivering against marketing strategies and goals
- Experience partnering with external agencies and creators
- Experience in community management
- Experience in tracking and reporting social media engagement and results
- Experience in trend spotting and trend analysis
- A friendly, enthusiastic, collaborative and ego-free attitude
- Strong portfolio demonstrating technical craft and creative edge
- Strong project management and organization skills
- Outstanding communication and collaboration skills
- Comfortable managing multiple projects simultaneously
- Ability to travel to EU for collaboration on projects
What the job involves
- We're looking for a Global Social Media Creative Lead, to join our In-House Creative Studio as we continue to build Back Market’s mission-driven brand across the globe
- Candidates are expected to work a hybrid work arrangement, committing to a minimum of 3 days per week on-site (Manhattan - Union Square)
- You’ll be joining our Back Market’s In-House Studio Team, focusing on growing Back Market’s global brand via its social channels, and expanding our business and our mission across the globe
- In this role, along with being a creator of world-class content, you’ll be a key marketing leader and thought-leader at the company, in the areas of social media, visual creativity, brand storytelling, and also where culture is heading as a whole
- You’ll take ideas from a brief, an insight, a product launch, or a simple moment of opportunity to a fully-excuted piece of world-class content, with your hands on the tools every step of the way
- You’ll be the go-to-person for insights on upcoming trends, rising conversations, and untapped cultural opportunities that could influence the business in myriad ways
- You'll collaborate within an international team, including writers, art directors, social media professionals, producers—along with non-marketing partners from across the global organization—all of whom will be your partners in creative success
- Exceptional skills in making things for social, with an emphasis on visual design and video creation
- The ability to take a strategic business brief and translate it into a compelling and entertaining piece of social content
- A quick mind and quick hands that can create real-time content that engages with what’s happening in culture
- A deep understanding of the social media (and wider global cultural) landscape, and where a brand does, and doesn’t, fit in
- A fluency in the differences between social media platforms, audiences, cultures and sub-cultures, and how to exist in each
- Strong communication and collaboration skills, balanced with the ability to work autonomously
- The desire to be a “maker” of things, with a strong sense of ownership and passion about your creative work
- Strong problem-solving skills and the ability to identify and break down barriers, and build strong relationships between teams across different disciples and different time zones
- A strong POV as a leader in a team of other creators, strategists, and mission driven creatives
- Positioning yourself as a thought leader within the entire global organization, sharing insights, trends, and inspiration that can influence decisions for anyone who interacts with our customers and our brand
- Strong understanding of marketing and what it takes to succeed as part of a larger global marketing organization
- Take on the highly ambitious goal of greatly expanding Back Market’s social presence, social following, social creativity and global social relevancy as a key lever toward our goal of becoming a true cultural brand
- Analyze, improve upon, and build new ways-of-working and operational structures to ensure that the social media team is working at its highest potential
- Build upon the strategies and rituals of an existing global social team to ensure that it’s working at its highest possible potential
- Develop ownable content stories and series that can be iterated on over time, and maybe even become famous ;)
- Creating a roadmap for how the social team can work more collaboratively as a global unit, and move more quickly in this fast-moving space
- Ensure a process for fluid interactions and execution between multiple teams and stakeholders, so information is shared and execution is flawless
- Understand the “organic to paid” social model and develop content that can cross the border between both
- Scaling the way we create social media content (and storytelling as a whole) so global teams can easily and efficiently access and share resources
- Connect with every part of the organization, marketing and beyond, to supercharge the company mission through social
- To help transform Back Market into a household name that’s widely recognized, trusted, and admired
- Help expand and enforce the best practices for the entire global social team when it comes to quality of craft, efficiency of messaging, and channel-specific impact
- Impacting the company’s long-term vision to become a true cultural brand by being the go-to-resource for questions like “what’s happening in culture, where is culture moving, where should we go next, and how do we meet people with the right message, in the right place, at the right time.”
- Creating organic social media content, from concept to final execution, across all channels, including TikTok, Instagram, Twitter (sorry we’re still not calling it “X”) LinkedIn, and whatever comes next
- Creating a wide range of content from:
- Stories and content that ladder up to our global marketing campaigns
- Serialized content that we can own and iterate over time
- Educational content that empowers people to do more with their tech
- Inspirational content that spreads our mission to reduce E-Waste
- Quick-turn content that engages with real-time events
- Proactive and innovative ideas that we haven’t figured out yet
- Identifying new opportunities for the brand to expand its reach into new channels, new audiences, etc
- Managing a growing team of social media creatives and setting them up for success in their roles, their missions, and their careers
- Identifying and working with influential creators outside of Back Market in the spaces of technology, sustainability, and more
- Working with a cross-functional team of collaborators from varying backgrounds and disciplines, and using your core understanding of human consumers and human behavior to influence larger brand and company decisions
- For example, anticipating the social media reaction to a new feature or a new announcement, and guiding the decision toward the most positive possible outcome
- Using your expertise in social media to influence areas outside of social media marketing, including:
- Drawing upon trends and behaviors to influence features in the product
- Identifying up-and-coming trends and conversations on social that may want to be engaged via PR and influence
Application process
- U.S. People Manager (30 - 45 min)
- Business Screening - Creative Director (1 hr)
- Internal Stakeholders Interview (1hr) - Creative Operations Senior Lead & Senior Lead Copywriter
- Leadership Interview - Executive Creative Director (1hr)
- BM Values Sabothire interview - VP of Brand & CMO(30 min)
Our take
At a time when new smartphones launch frequently but with fewer new features and when individuals want to contribute to sustainability and the circular economy, Back Market is setting out to provide customers with a viable option of purchasing refurbished electronics goods.
The vision of the company is to become the default choice when it comes to electronics purchases, irrespective of the customers' budget. In order to materialise this vision, Back Market guarantees that all the devices sold on its platform are 100% functional. The company screens sellers before allowing them to join its platform and it monitors their performance in real-time by collecting detailed customer feedback. By doing this, it hopes to restore trust in refurbished devices and to make sustainability an easy, safe, and affordable choice.
Back Market operates in 17 counties and has a client roster that includes Netflix, Disney, BBC, Sony, and Apple. The company has also raised over $1 billion in capital, which has been invested in expansion across new and current markets. And with the recommerce market only growing, Back Market has a lot of room for exciting future growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Company HQ
Beaubourg, Paris, France
Leadership
Thibaud Hug de Larauze
(Co-Founder & CEO)Previously a Logistic Export Assistant at Devanlay Lacoste and an Account Manager at Neteven.
Amandine Durr
(CPO)Amandine joined Back Market in 2021 as CPO. Prior to this, they were a Product Director at ManoMano, a Senior Innovation product Manager at Kering, and CPO/CEO and Head of Product at We Are TV.
Clément Petit
(CFO)Previously spent nearly 3 years at Veepee, initially joining as a Financial Director before becoming CFO of France then later Group CFO. Prior to that, they spent 4 years at Elanco in Financial roles.
Dawn Baker
(CTO)Dawn joined Back Market in 2022 as Senior VP of Engineering, becoming CTO in 2023. Prior to this, they worked at Google as a Senior Director of Engineering, at Fitbit as the VP of Software Engineering, and at LinkedIn as a Senior Manager of Site Reliability Engineering.
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