Event and Field Marketing Manager, Honeycomb
EMEA
+ equity
More information about location
Provides full stack observability and analysis
Be an early applicant
Provides full stack observability and analysis
201-500 employees
Be an early applicant
+ equity
More information about location
201-500 employees
Company mission
To give all software engineering teams the observability they need to eliminate toil and delight their users.
Role
Who you are
- 3-5 years experience in event or field marketing, preferably in B2B SaS market
- Experience developing and executing ABM strategies a plus
- Experience working for a U.S. based company and collaborating with external partners, sales teams and other internal cross-functional stakeholders
- Highly organized with exceptional project management skillsExperience with Salesforce Experience Outreach, Asana, Highspot, and/or gifting platforms is a plus
- Excellent written and verbal communication skills
- Experience in and a passion for converting amazing events into qualified leads driving the business forwardHighly organized and exceptional project management skills, especially to serve as coordination point for all of marketing to build and ensure data integrity against our team’s EMEA campaigns and efforts
- Exhibit creative problem-solving skills and ability to identify next steps, with meticulous attention to detail and deadlines
- Proven capacity for exceptional customer service to internal and external stakeholders
- A self-starter with the initiative to drive projects to completion independently
- The desire to excel in a fast-paced environmentYou love being part of a highly-energized team. Innovate, collaborate, celebrate
- Experience with Google Sheets, Google Slides, and Google Drive, Slack with ability to learn new software quickly
- Available to travel up to 40%
- Culture values
What the job involves
- In this role, you’ll be a joining a growing events team, helping us to increase awareness of Honeycomb to our ICP in EMEA while generating leads through events and other campaigns
- Assisting, accelerating, and creating sales opportunities to drive revenue through custom events, field initiatives and other campaigns, by working directly with the sales team to identify customers & prospects from target accounts
- Partner with key stakeholders from sales, design, product marketing, and events to bring innovative campaigns to life with our known cohorts
- Understand sales strategies at the regional level and partner with product marketing, content, and events to develop tailored pipeline generation plans based on selected target accounts, including a salesplay and marketing mix of activities
- Creating strategy and tactics to increase MQA to SQL conversion rates from Lead Gen programs - including A/B testing, new CTAs, content, etc
- Planning, producing, and executing 3rd party and 1st party events that are virtual and/or in-person
- Supporting internal communication across multiple departments (sales, marketing, customer success) on expectations, goals, deliverables, event logistics, acquisition of attendee & sponsor lists, and performance
- Collaborating with demand gen team on programs that drive pre-show interest, attendance, and post-show conversion activity and engagement
- Managing key metrics such as pipeline, influence revenue opportunity conversion, % net new contacts to db, etc
- Reporting on the impact that field events have on top target accounts, including account engagement and pipeline growth. This includes ensuring that attribution is being correctly and properly reported
- Training GTM teams on content, processes, and workflows surrounding field events and programs,
- Aligning with key stakeholders, such as sales and PR to maximize value and accelerate deals
- Assist leadership with initiatives and projects, as needed
Our take
Traditional processes of debugging apps and IT services are becoming obsolete due to the mass adoption of cloud-based tools. However, whilst cloud-based development presents a modern and unified solution to application building, frameworks for troubleshooting such services are not currently something many businesses are prepared for.
Honeycomb provides troubleshooting tools that allow cloud-based software developers to observe code on API tools, live applications, and microservices. The troubleshooting dashboard is designed to be highly visual and user-friendly, thus allowing developers to diagnose cloud-based problems without having a deep understanding of computer science.
The company is building on its 2022 momentum after achieving another consecutive year of 2x revenue growth, driving 160% net revenue retention for its 600+ customers around the globe. Series D awarded in 2023 will be channelled into geographical expansion and supporting its products. Honeycomb’s approach is unique as it is facilitating the harmonious deployment of cloud-based debugging tools in a landscape where such services are essential yet difficult to understand.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Apr 2023
$50m
SERIES D
Oct 2021
$50m
SERIES C
Total funding: $146.9m
Company benefits
- 100% covered medical, dental, vision, HSA, FSA, disability, and more
- Unlimited PTO, synchronous company break, paid sabbatical, and expressed minimum for time to recharge
- 401K retirement plans and fully paid life insurance
- Up to 16 weeks paid leave regardless of path to parenthood; flexible hours for returning parents and caregivers
- $10K to cover gaps in insurance, in support of adoption, surrogacy, preservation, and family-planning costs
- $600 per year to spend on the perks you care for most
- A stake in our success
- Generous new hire equity, and refresh grants
- Annual $1,500 development stipend; funding for cognitive coaching; and a focus on career pathing
- $500 new hire home setup stipend and $200/mo for wifi, phone and co-working
Company values
- Fast And Close To Right Is Better Than Perfect - Take pride in your craft and ship relentlessly. Be like our storage engine: 99% right in milliseconds is better than 100% right in an hour. Code in production is worth two in canary
- We Hire Adults - Pay attention to your mind and body so you can give and get help. All of us wobble, and being transparent about that means we can support each other. Participate fully in collaboration, coaching and management. If any group of us were together in a car on a long road trip, there would be no need for a dividing line in the back seat to keep people from hitting each other
- Everything Is An Experiment - Don’t get attached to specific outcomes, as they can prevent you from moving forward. Construct your experiments with purpose, evaluate them with honesty, share your results, and iterate. Failure is a constant, it’s what we learn that matters
- Feedback Is A Gift - Give feedback freely, give gently, give timely, but give. Listen first, listen intently, and celebrate each other’s growth. We are a high-trust and high-transparency team, and this requires us all to dig deep. Discomfort is temporary. We polish each other like diamonds
- Act With Autonomy And Ownership - Come curious. Focus on impact over output. Be generous with your ideas and use your judgment. Optimize for our collective success, not individual glory. Kill your darlings. Be bold, shake it up, and don’t assume the way things are was on purpose. Do it with style
Company HQ
Union Square, San Francisco, CA
Articles
Leadership
Charity Majors
(CTO)Former Product Engineering Manager at Facebook and Infrastructure Tech Lead at Parse.
Christine Yen
(CEO)Former Engineer at Parse and IOS contractor at Ridejoy. Co-founder of Venuetastic. BSc in Computer Science from MIT.
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