Growth Marketing Specialist, Lightspeed
French and English Speaker, 6 Month Paternity Contract
3-5 days a week in office
Point of Sale & commerce platform
Job no longer available
Point of Sale & commerce platform
1001+ employees
Job no longer available
3-5 days a week in office
1001+ employees
Company mission
To bring the streets of our cities and communities to life by powering business owners with technology.
Role
Who you are
- 2+ years of experience managing performance-focused campaigns across search, social, video, display, referral partners and affiliates
- Fluent French speaker with flawless writing skills
- Business-level English proficiency
- Expert level proficiency in Google Ads, Google Analytics, Facebook / Instagram Ads, Facebook Business Manager, DV360, YouTube Ads
- Experience using website and business analytics tools such as Looker or Tableau, Google Analytics, Salesforce or Hubspot
- Highly organized and detail-oriented
- Strong cross-functional collaboration skills
- Certified in Google Ads and Google Analytics
Desirable
- Lead generation experience in a B2B SAAS environment
- Experience in a customer-facing marketing role
- Knowledge of marketing channel attribution models
- Any additional European languages
What the job involves
- We’re looking for a Growth Marketing Specialist to join our Performance Marketing team to manage lead generation efforts for our French-speaking regions
- You will plan, execute, and optimise Lightspeed’s paid media campaigns across different channels to drive sales and grow the Lightspeed FR business
- Own the Marketing Acquisition targets for the French region
- You will plan, execute and optimise Lightspeed’s paid media campaigns to drive leads for our French SDR and Sales team
- Track, report, and analyze the performance across all marketing channels. Present weekly and monthly performance reports to the FR Sales and Marketing teams
- Monitor trends, investigate irregularities in performance and troubleshoot ad issues that affect delivery, performance, tracking, and reporting
- Work with other EMEA performance marketers to share, analyze, and optimise paid campaigns to maximize Return On Ad Spend (ROAS)
- Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
- Collaborate with the FR Integrated Marketing Manager to bring to life integrated and multi-channel marketing campaigns and initiatives (example: nurture funnels, and brand activations)
- Work with the design and content teams to create, manage, and optimize display and video efforts
- Support Outbound efforts via media campaigns (list warming)
Our take
Lightspeed provides restaurateurs and retailers with the simplest way to run their businesses at full potential. It helps entrepreneurs offer their customers positive and memorable experiences by taking care of the day-to-day management aspects of their business.
Around 75,000 businesses processing over $17 billion in transactions annually use Lightspeed’s restaurant POS software and omnichannel retail solution to manage inventory, customer preferences, sales and reporting — all from one centralised platform. Headquartered in Montreal, Lightspeeds team is distributed across North America, Europe and Asia Pacific, now serving over 150,000 locations worldwide.
Lightspeed POS maintains a unique edge over other companies of its type because it has secured the legal rights for the sole use of certain technologies. It has two registered patents in computing, calculating categories. These patents certify that Lightspeed POS is the sole owner of this intellectual property, which means that no other companies can use them.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- With Lightspeed PX, you can enjoy flexible paid time off and up to 2 months remote per year with our hybrid work policy
- Equity options, because this is your company too
- Contributions to your pension plan. Your future matters
- Training opportunities to grow your skills and career
- Health and wellness credit so you feel your best
- Time off to volunteer and give back to your community
- Interest groups, from #coffee_pals to sponsored sports teams
- Computer purchase program to get your personal Macbook
Company values
- We make it matter.
- We make it happen.
- We make it together.
- We make it human.
- We make it about the customer.
- We make it data driven.
Company HQ
Old Montreal, Montreal, QC
Articles
Leadership
Dax Dasilva
(Executive Chair)Founder of Never Apart, previously Developer of Bitmovers. Studied Computer Science, Art History, and Religious Studies at The University of British Columbia. Served as CEO for Lightspeed for 17 years until 2022.
JP Chauvet
(CEO, not founder)Co-founded Chardonnat and served as CEO of Atex and as Vice President of Sales and Marketing for both Nstein Technologies and IXIASOFT.
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