Content Lead, Swayable
$135-165k
+ Equity
3+ days a week in office (Williamsburg, Brooklyn)
Consumer opinion testing
Be an early applicant
Consumer opinion testing
21-100 employees
Be an early applicant
$135-165k
+ Equity
3+ days a week in office (Williamsburg, Brooklyn)
21-100 employees
Company mission
To accelerate social and economic progress by making scientific insights instantly accessible to decision-makers.
Role
Who you are
- 6+ years of proven experience in editorial roles, branded content, B2B content marketing, or thought leadership positions
- Expertise in producing a variety of content formats, including articles, white papers, case studies, videos, social campaigns, and sales collateral
- Exceptional writing and editing skills, with a strong ability to distill complex information into clear, compelling messages
- Demonstrated ability to translate data insights into storytelling assets
- Proficiency in managing cross-functional content projects in fast-paced environments
- Familiarity with analytics tools and content performance metrics to measure impact
Desirable
- Experience working in technology, SaaS, or research-driven industries
- Prior editorial experience is highly preferred
- Background in video production and visual storytelling
- Strong understanding of social media strategy and amplification tactics
What the job involves
- We are seeking a Content Lead to develop and execute a world-class content strategy that positions Swayable as a thought leader in communication and data-driven insights
- In this role, you’ll combine creativity and analytics to create a range of content that inspires, educates, and drives business outcomes
- You’ll work cross-functionally with marketing, sales, product, and executive teams to develop engaging multimedia content—including articles, white papers, videos, social campaigns, case studies and sales enablement materials
- As the steward of our brand’s narrative, you’ll translate complex ideas into compelling stories that resonate with our B2B audience
- Develop a cohesive content strategy aligned with Swayable’s business objectives and key initiatives
- Shape thought leadership programs by crafting executive-level communications, white papers and research-driven content
- Lead the development of high-impact case studies, insights reports, and social media content that demonstrate the value of Swayable’s solutions
- Produce engaging video content to elevate brand presence across platforms
- Collaborate with executive leadership on keynote presentations and industry events
- Create sales enablement materials, including presentations, one-pagers, and playbooks, to empower our revenue teams
- Partner with our research team to translate data into compelling, actionable narratives for marketing and thought leadership
- Build frameworks for showcasing customer success stories and product outcomes
- Own content distribution strategy across owned, earned, and paid channels
- Collaborate with internal teams and partners to amplify thought leadership and insights
- Manage content production timelines, ensuring projects are delivered on time and on brand
- Work with external vendors and freelancers when necessary
Our take
Campaigning, whether for a brand, a charitable cause, or a political office, is getting harder by the year. Siloed demographics, patchy data, and bad market research means many messages aren’t getting through - something that Swayable is looking to change.
The company essentially runs randomized A/B testing on campaign videos to see which is the most persuasive for their clients. Swayable pulls demographic audiences from sites like Facebook, Amazon Mechanical Turk, and Fiverr, and returns analysed performance results to its customers within 12-24 hours.
This kind of rapid-turnaround market insight is crucial for organizatinos looking to fine-tune their messaging. It won the company itself good business, too - Swayable began with Y-Combinator, and has gone on to score a remarkable slate of clients including the Biden Harris campaign, Amazon, Airbnb, and Paramount.
Swayable’s express commitment to truth-telling and fighting misinformation is a smart play in today’s climate. With an impressive team of physicists and founders at the helm, Swayable is in a strong position to continue winning big business.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Commission structure
- Equity options
- Full healthcare coverage with no employee contribution required
- Generous PTO and parental leave
- 401K
- Opportunity to support some of the most important storytelling and social change campaigns in the world
Company values
- Experiment - Our work is an experiment, from the company itself down to each feature and client discussion. Every belief is a hypothesis we are validating. We measure clear metrics to determine success
- Empathy - Everything we do starts with empathy: for customers, respondents, and each other. We work hard to actively understand real problems
- Fail fast - Most experiments don't succeed. We need to do lots of them efficiently, to find the winners. Which means we aim to fail fast, and not punish failure
- Zero-drama professionalism - Success means contributing to a strong culture of problem-solving and owning the outcome that supports everyone doing their best work at all times
- Debate and commit - We are not conflict-averse over ideas. We always play the ball, not the person. Once we take a decision, all of us commit 100% to supporting it
- Agile design thinking - We nurture the early ideas of others and are intentional about when we do divergent thinking (building new ideas) versus convergent thinking (narrowing and selecting options). We use agile practices to adapt to new information
- Caring meritocracy - We challenge and support everyone to become their absolute best, so we have star performers in every role and people have strong career trajectories
- Feedback culture - We strive to create a strong culture of constructive supportive feedback in all our work so that we are continually improving
Company HQ
Midtown Manhattan, New York, NY
Articles
Leadership
James Slezak
(CEO)Has founding experience with Win Back Respect, Purpose, Peers.org, and New Economy Lab. Along the way has also worked as a McKinsey project lead, and spent time in various director roles at The New York Times.
Valerie Coffman
(CTO)Previously an NIST physicist, before moving on to found Feastie, and then taking up a CTO/Chief Science Officer role at Xometry.
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