Growth Marketer, LearnUpon

• PLG Expertise: Proven experience optimizing a self-serve, product-led growth SaaS funnel. You know how to look at drop-off data and fix it
• Signals-Based Growth Marketing: Proven experience using product usage data to drive marketing outcomes. Proficient in setting up event-based triggers (e.g., using HubSpot or similar stacks) where specific in-product actions automatically initiate nurture sequences or sales alerts.Startup Experience: You thrive in ambiguity. You’ve worked in early-stage startups or fast-moving incubation teams and are comfortable building the playbook while playing the game
• Organic Growth Toolkit: Strong execution skills in SEO, content distribution, and organic community growth
• Entrepreneurial Mindset: You are an execution-focused doer who takes radical ownership of numbers and outcomes
• AI-Native Marketer: You don’t just use AI to write copy; it is fundamentally integrated into how you research, automate tasks, build workflows, and scale your output
• SAAS Measurement: Familiar with reporting across the full funnel including GA4, Hubspot, Salesforce, & BI Tools
• If you don’t tick every box but believe this role is a mutually good fit, please don’t hesitate to apply. We’d love to hear from you

Desirable

• This isn't a traditional corporate marketing execution role
• You will essentially be the founding marketer for CreateUpon, operating with a high degree of autonomy in a startup-like environment but with the security and resources of a bigger business
• Reporting to LearnUpon’s Senior Manager, Demand Generation, you’ll get to work with the LearnUpon marketing team, leveraging their experience and resources to support you in your role
• You won’t need to manage Paid Media for CreateUpon, but you’ll get to work with the team that does
• You’ll have many sources of knowledge and support across the founding team, product, engineering, finance, sales and more
• You are someone who lives and breathes modern marketing workflows, deeply understands Product-Led Growth (PLG), and uses AI tools daily to scale yourself and your impact
• You will focus intensely on organic & agentic loops, funnel conversion, SEO, and community building to drive self-serve adoption
• PLG Funnel & Web Conversion Optimization: Own the trial-to-pay user journey. You will audit, fix, and optimize our onboarding tracking, web systems, and conversion touchpoints to turn sign-ups into active, paying users
• Influencer & Community Management: Own CreateUpon audience research, partnering with L&D influencers and managing community presence on LinkedIn and Reddit. Social listening and engagement for CreateUpon
• Growth Experimentation: Rapidly deploy, measure, and iterate on growth experiments across the organic funnel, using data to double down on what works
• PLG-to-SLG Handoff Strategy: Design and manage the lead scoring and qualification logic that identifies high-intent product usage signals. Work with Revenue Operations & Marketing Operations to build automated triggers that route these product-qualified leads (PQLs) to the Sales team for a high-touch SLG follow-up
• Lifecycle Growth Engine (Learn-Try-Buy-Renew): Build and automate cross-lifecycle nurture tracks. Beyond initial onboarding, focus on driving long-term retention and expansion by mapping content and triggers to each stage of the Learn-Try-Buy-Renew journey, ensuring users consistently find value at every touchpoint
• Organic Content & SEO/AEO/GEO Strategy: Execute a highly targeted topic cluster strategy. You will lead content creation surrounding high-intent keywords, build competitor comparison/alternative landing pages, and leverage the experts in the business to develop onsite and offsite organic content
• Event Management: Execute the CreateUpon presence at LearnUpon events, deliver CreateUpon dedicated in-person, virtual and demo day events

• Qualified applicants may be invited to an initial screening call with a member of our TA Team
• Successful candidates will be invited to a series of practical interviews
• Finally, candidates will have an interview with a member of our C-Suite Team
• Successful candidates will be contacted with an offer to join our team