Vice President of Sales, Fluent

• The ideal candidate has existing, active relationships across media agencies and programmatic platforms, understands how to work both sides of the table, and can earn trust at the executive level
• 8–12+ years of progressive enterprise sales experience at a DSP, SSP, data vendor, agency trading desk, or relevant ad tech company
• Demonstrated track record of building and maintaining a high-quality pipeline through consultative, solution-based selling not reactive order-taking
• Active, existing relationships with decision-makers at holding company agencies, independent agencies, and programmatic platforms
• Deep expertise in the programmatic ecosystem: audience targeting, first-party data activation, data onboarding, modeling, DSP/SSP workflows, and CTV
• Proven ability to manage long, complex sales cycles with multiple stakeholders across client organizations
• Experience managing accounts post-close, including renewals, upsells, and executive relationship maintenance
• Ability to operate as a trusted internal collaborator strong communication with product, ops, and leadership teams
• Exceptional presentation and communication skills; comfortable influencing at the C-suite and VP level
• Highly organized, self-motivated, and capable of managing competing priorities in a fast-paced environment

Desirable

• We are seeking a VP Sales, Programmatic & Data Solutions to serve as the senior commercial leader for our programmatic and data business
• This is not a pure business development role it requires an individual who blends the instincts of a consultative seller with the strategic mindset of a long-term account steward
• You will build and own a strong pipeline, develop and deepen relationships with agencies, brands, and platforms, and play an active role in internal cross-functional alignment to ensure client success from first conversation through ongoing partnership
• You will operate with entrepreneurial autonomy while collaborating closely with product, operations, and marketing to craft solutions that are differentiated, compliant, and built for scale
• Pipeline & Revenue Growth
• Build and maintain a robust, self-sourced pipeline through proactive outreach, industry relationships, and a consultative sales process
• Lead full sales cycles from prospecting and discovery through solution design, negotiation, and close
• Establish and hit quarterly and annual revenue targets aligned to division growth goals
• Develop a strategic account plan that balances new business acquisition with expansion of existing partnerships
• Agency & Platform Relationships
• Leverage and expand existing relationships at holding company agencies, independent agencies, and programmatic platforms (DSPs, SSPs, data marketplaces)
• Position Fluent as a strategic data partner not a vendor within client and agency planning cycles
• Secure early-stage inclusion in media planning conversations, RFPs, and annual budget cycles
• Attend and represent Fluent at key industry events, conferences, and agency summits
• Account Management & Client Development
• Own client relationships post-sale, serving as an ongoing strategic partner and point of escalation
• Identify upsell, cross-sell, and renewal opportunities across your book of business
• Monitor campaign performance and proactively bring solutions that demonstrate continued ROI for clients
• Ensure a seamless handoff and ongoing alignment between sales, operations, and client success teams
• Internal Leadership & Cross-Functional Collaboration
• Serve as a voice of the market internally translating client feedback into product, packaging, and go-to-market insights
• Collaborate with product, operations, and marketing to shape proposals, activation strategies, and vertical-specific solutions
• Partner with leadership on pricing strategy, competitive positioning, and new vertical expansion priorities
• Contribute to a culture of accountability through disciplined forecasting, pipeline hygiene, and CRM usage