Senior Marketing Automations Specialist, Evolv Technology

• Are you passionate about creating meaningful, high‑impact digital experiences for prospects and customers?
• Bachelor’s degree with 8+ years of experience in digital marketing
• Extensive experience with HubSpot or a similar marketing automation platform
• Operational knowledge of data privacy laws and consents/preference management
• Excellent communication, writing, and editing skills
• Highly organized, detail-oriented, self-sufficient, and collaborative
• Experience using Microsoft Office tools

Desirable

• Evolv is seeking a Sr. Marketing Automations Specialist to own and grow our email marketing channel
• In this role, you’ll help shape strategy, drive execution, and deliver an exceptional customer journey through personalization, automation, and data‑driven insights
• Working cross‑functionally, you’ll strengthen Evolv’s demand generation engine and play a pivotal role in scaling our marketing programs
• What are performance outcomes over the first 6-12 months you will work toward completing?
• In the first 30 days, you will:
• Build relationships with marketing, sales, and operations partners
• Gain an understanding of Evolv’s email program, audiences, performance benchmarks, and workflows
• Audit existing email programs, automations, and database health
• Familiarize yourself with HubSpot architecture, naming conventions, governance rules, and existing nurture campaigns
• Within 3 months, you will:
• Independently manage and deploy email campaigns including newsletters, promotions, nurtures, ABM programs, and event/announcement workflows
• Optimize frequency, cadence, and audience segmentation to improve engagement and deliverability
• Begin redesigning key nurture flows to improve conversion and personalization
• Implement testing strategies (A/B experimentation, subject lines, content variations)
• By the end of the first year, you will:
• Lead the roadmap for Evolv’s marketing automations program, enhancing value for prospects and customers
• Establish a governance model ensuring compliance, data privacy adherence, and clean database management
• Demonstrate strong cross-functional partnership with BDRs, customer marketing, and creative teams
• Provide ongoing performance insights, thought leadership, and recommendations to elevate our email strategy
• Own and manage Evolv’s email marketing communications including newsletters, pre-and post-event/webinar emails, nurtures, ABM outreach, and adhoc campaigns
• Ensure optimal deliverability and maintain sender reputation; conduct QA and monitor email accessibility and rendering
• Enhance audience segmentation capabilities and monitor database hygiene to maximize performance
• Design and execute Hubspot workflows/campaigns/forms/landing pages, including complex workflows using branching logic to deploy intent and signal-based nurture plays
• Import and manage contact data from Excel spreadsheets, ensuring data accuracy through cleansing, normalization, and enforcement of required fields
• Provide support for the marketing automation platform by responding to user inquiries, offering guidance, and resolving issues
• Build multi-step lifecycle programs using dynamic segmentation and scoring focused on funnel progression and sales handoff (SQL)
• Develop ABM plays and activate audience segments through account selection and intent insights
• Write and refine compelling email copy and partner with design on templates and visuals
• Track and report on KPIs (open rates, CTRs, conversions, etc.), including pipeline contributions
• Manage automations for Evolv’s website chatbot feature
• Manage survey requests, setups, and deployments in Hubspot
• Support Customer Marketing in retention, engagement, and lifecycle email needs
• Conduct ongoing A/B tests and deliver insights for continuous improvement