Lead Customer Marketing Manager, GoFundMe
$118.5-177.5k
+ Equity
Social fundraising platform
Open for applications
Social fundraising platform
1001+ employees
Open for applications
$118.5-177.5k
+ Equity
1001+ employees
Company mission
To help people fundraise for the personal, business, and charitable causes that matter most to them.
Role
Who you are
- 7+ years of B2B SaaS marketing experience, with meaningful time in customer marketing, lifecycle marketing, or a closely adjacent function
- Proven track record running review programs and building AM-facing enablement materials
- Exceptional writer who can translate product complexity into clear, concise customer communication
- Strong cross-functional operator; you know how to work across PMM, CX, and Sales
- Familiarity with tools like Gong, Gainsight, HubSpot, G2, or similar platforms is a plus
What the job involves
- The GoFundMe Pro team is searching for our next Lead Customer Marketing Manager to sit within our Demand Generation team and serve as the bridge between Product Marketing (PMM) and Customer Experience (CX)
- This role is focused on equipping account managers, driving review generation, and ensuring customers receive clear, timely communication
- You'll be a program builder and cross-functional operator who keeps the customer-facing engine running smoothly between product, marketing, and the teams that own customer relationships day to day
- Own email communications to existing customers, including feature announcements, release notes, product updates — developed in close partnership with PMM
- Translate product-led messaging into clear, benefit-forward language appropriate for customers at every stage of their journey
- Maintain a communication calendar aligned to product releases, launches, and key moments in the customer lifecycle
- Ensure customers are never caught off guard by product changes; you're the person who makes sure the right message gets to the right customer at the right time
- Build and maintain a library of Gong call templates, talk tracks, and conversation guides that help account managers navigate renewals, upsells, objection handling, and business reviews
- Develop QBR and EBR templates in collaboration with CX leadership that help account teams tell a consistent value story
- Create one-pagers, email templates, and other customer-facing collateral that AMs can pull from at key moments in the account lifecycle
- Partner with CX and Sales leadership to identify gaps in AM tooling and close them
- Own the strategy and execution of review generation across platforms like G2, Capterra, and Trustpilot — including outreach cadences, timing logic, and incentive structures
- Work with CX to identify the right customers for review asks and build repeatable workflows
- Monitor review volume, ratings, and response trends; report on program performance and iterate accordingly
- Act as the connective tissue between PMM and CX, ensuring product positioning is reflected accurately in customer communications while staying grounded in what account teams actually hear from customers
- Participate in launch planning to represent the customer communications workstream
- Surface insights from account manager conversations and CX data that help PMM sharpen messaging and prioritization
Our take
One of the most well-known fundraising platforms in the world, GoFundMe makes raising money online exceptionally easy. The platform initially focused on charity and good causes, but its scope has now expanded to include start-up business funding. What makes the platform attractive is its ability to democratise fundraising.
GoFundMe's rapid rise in popularity has been helped by its social media integrations and the speed at which individuals can start funds. With strategic foresight, the company launched its GoFundMe Guarantee in 2016, a pledge to protect donors from fraud or platform misuse - knowing that its continued growth could only be hampered by security issues or donor deception. This guarantee is what has enabled the company to remain the largest crowdfunding platform in the world.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Company benefits
- Wide range of health insurance options, including medical, dental, and vision (GoFundMe covers 100% of employee premiums, and 80% of spouse and dependents)
- $600 annual fitness and wellness reimbursement
- Weekly massages
- Standing desks
- Fully-stocked kitchens & daily lunches
- Team off-sites & monthly social events
- Many of our offices are dog friendly
- 10 paid holidays, 17 days of accrued vacation per year, unlimited sick time & three volunteer days
- Enhanced parental leaves
- $50/month for employees commuting to and from work (public transit and/or parking)
- Caltrain GoPasses for our Bay Area commuters
- "Gives Back" program, where employees nominate fundraisers weekly for donations from GoFundMe
- Quarterly volunteer events in each office to give back to our local communities
- 401(k) retirement plan with company matching
- Access to learning tools and resources, including a subscription to Udemy, guest speakers, and internal brown bag sessions
Company HQ
Centennial, Redwood City, CA
Leadership
Margaret Richardson
(Chief Marketing & Corporate Affairs Officer)Formerly worked at Airbnb as Vice President of Trust and Director of Global Policy. They worked in Trust & Safety at Apple prior to becoming a Member of Pipeline Angels.
Tim Cadogan
(CEO)CEO since 2020. Previously CEO at OpenX, where they now serve as Chair of the Board. Has also served as Board Director at a number of businesses - they still hold this position at LiveRamp.
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