Marketing Specialist, Weee!
Latino-Caribbean Market
$68.6-75k
+ Equity and Bonus
5 days a week in office (Fremont, CA)
Online grocery delivery platform
Open for applications
Online grocery delivery platform
501-1000 employees
Open for applications
$68.6-75k
+ Equity and Bonus
5 days a week in office (Fremont, CA)
501-1000 employees
Company mission
To make Asian & Hispanic groceries exciting and affordable!
Role
Who you are
- BA in marketing, Public Relations, Communications or related fields; equivalent work experience will also be considered
- 2+ years of experience in managing social media campaigns (WhatsApp, Instagram, TikTok, etc) and digital media targeting diverse users
- Experience in designing and creating content and creatives to engage with the audience and align brand messaging across media channels
- Experience optimizing digital marketing channels to achieve sales and acquisition metrics (e.g. cost per order/new customer)
- Demonstrable experience in marketing research, analytics and tools to assess performance
- Proven capability to leverage data to drive business decisions & marketing optimization
- Well-organized and detail-oriented
- Collaborative team player and with strong problem solving abilities
- Self-motivated, curious and adaptable to a fast paced, evolving environment
- Excellent written and verbal communication skills in English and Latino-Caribbean Spanish
- Passion for food and deep understanding of Latino-Caribbean culture, food, and nuances within Latino-Caribbean and other Latino communities in the US
What the job involves
- We're looking for an exceptional Marketing Specialist who is passionate about creating and delivering effective new user and community building initiatives that target the Latino-Caribbean community
- In this role, you will be collaborating with Marketing, Product, and Merchandising teams to develop best-in-class online and offline marketing efforts via organic social, paid media, and community/messaging marketing channels
- You will be responsible for owning the Latino-Caribbean new user and digital community strategy and execution, running various ongoing and seasonal marketing campaigns and partnering with Category Buyers to curate products that engage the Latino-Caribbean audience
- Identify target audiences, positioning and messaging to communicate value proposition of the platform across offline and online channels
- Enhance social media presence by cultivating owned media channel to drive awareness, create online communities and fuels lead generations by developing and executing impactful marketing campaigns
- Own paid media strategies to drive e-commerce new user acquisition, including managing online-to-offline initiatives and app acquisition campaigns
- Develop impactful content and creatives in alignment with content and design teams that resonates with target audience
- Support execution of a comprehensive marketing plan aligned with the company’s goals and strategy identified by the Market leader
- Collaborate with stakeholders from teams like merchandising, product, design in creating brand awareness
- Track the weekly campaign performance to understand trends and identify opportunities, forecast channel performance to support the development of future marketing strategies
Our take
It's often hard to find foreign or imported food ingredients in the United States. Weee is an online delivery platform aiming to address this by offering groceries and products for Asian Americans and underserved communities across North America. CEO Larry Lui founded the company after having difficulty finding Chinese ingredients in local stores when he moved to the U.S.
Since its launch in 2015, Weee caters to approximately 300,000 households in the U.S and fulfils thousands of orders a day. Originally targeting Asian consumers, the company now brands itself as an “ethnic e-grocer” in a move to attract the United States' 60 million Hispanic consumers as well. This diversification is in response to growing competition in the Asian grocery space from the likes of e-grocers Chowbus and Umamicart and retail chains H Mart and 99 Ranch Market.
The ethnic grocery market is expected to reach more than $460 billion by 2030. Weee plan to grow into this market by launching its service in over 30 additional North American cities over the next three years, expanding into the Canadian market as well. Further, 2022 funding will be used to tap into new cultural cuisines and scale development in AI and warehouse automation.
Steph
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2022
$425m
SERIES E
Mar 2021
$315m
SERIES D
Total funding: $835.1m
Company benefits
- Company stock options
- Work from home opportunities
- Comprehensive health insurance package, including medical, dental, and vision
- 401k
- Annual bonus plan
- Vacation and holiday time off
- Monthly mobile stipend
- Monthly Weee! Points credit
- Valuable opportunity to grow into your dream role by contributing to a venture-backed startup in a high-growth stage
- Thoughtful, talented, and supportive coworkers and leadership team
Company HQ
Baylands, Fremont, CA
Leadership
Larry Liu
(CEO)Larry started his career as an Intel Product Development Engineer, before working as an Investment Intern and as a Teaching Assistant at the University of California. He spent 3 years at Brocade, another 3 at Amtel, and founded Happitail in 2012, prior to starting Weee! in January 2015.
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