Head of Solutions Product Marketing, Asana
$269-363k
3 days a week in office
Work management platform
Job no longer available
Work management platform
1001+ employees
Job no longer available
$269-363k
3 days a week in office
1001+ employees
Company mission
To help humanity thrive by enabling the world's teams to work together effortlessly.
Role
Who you are
- Minimum 12 years of experience in Product Marketing and/or marketing leadership roles within the B2B SaaS industry
- Product marketing, sales enablement, sales pipeline programs experience with executive stakeholders such as a Head of Sales and/or CRO on pipeline generation programs
- Experience building or driving sales programs with a track record of meeting and exceeding pipeline targets
- Exceptional written, visual, verbal communication, and presentation skills
- Proven ability to lead and influence cross-functional teams with a vision
- Experience directly managing small teams, program managing the work of large cross-functional teams, and collaborating with senior cross-functional stakeholders
- Experience operationalizing strategic plans, including setting resourcing, navigating tradeoffs, and ensuring timely execution
- Strong analytical and data-driven mindset, with the ability to derive insights from complex datasets and translate them into actionable strategies
What the job involves
- You will partner with sales and marketing leadership to deliver impactful sales programs, enablement, and selling tools that deliver meaningful ARR across geos
- Develop a deep understanding of the Asana Revenue (Sales) Team, including their key challenges, priorities, and opportunities
- Lead the vision for full-funnel content for key buying centers including marketing and operations leaders
- Create a clear GTM narrative quarterly with priorities to drive enablement and sales programs
- Partner with Revenue Marketing and global campaigns to create quarterly sales plays and programs to increase the sales pipeline in the field
- Own performance metrics for sales programs and continuously improve sales programs and enablement
- Deliver strategic partner marketing programs that drive sales pipeline and ARR in partnership with business development
- Partner with the Asana Compete Team to deliver high-impact competitive selling assets and programs
- Manage and develop a team of exceptional solutions, partners, and GTM marketers
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
- Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dan Rogers
(CEO)Prior to joining Asana in 2025, Dan was the CEO of LaunchDarkly, a President at Rubrik, and the CMO at ServiceNow and Symantec.
Aziz Megji
(CFO)Aziz joined Asana in 2024 as the Head of Strategic Finance & IR, moving into the role of CFO in 2026. Previously, they worked at RingCentral as an SVP of Finance, at NVIDIA as a Senior Director of Corporate Development and at Hewlett Packard Enterprise as a VP of Corporate Development.
Arnab Bose
(CPO)Prior to joining Asana in 2025, Arnab spent 6 years at Okta, joining as an SVP of Product Management before moving into the role of CPO. They were also an Advisor at Codified and a VP of Product Management at Quip.
Prachi Gore
(CMO)Prior to joining Asana in 2025, Prachi spent nearly 6 years at Checkr as a VP then Senior VP of Marketing. They also spent nearly 4 years at Smart Recruiters as a VP of Demand Generation then Marketing.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 71 more jobs at Asana