Product Marketing Director, Jitterbit
API transformation company
Open for applications
API transformation company
201-500 employees
Open for applications
201-500 employees
Company mission
To help businesses make faster, more effective decisions by enabling them to unify and exploit data from all sources.
Role
Who you are
- This role requires a broad skill set, including driving messaging, product positioning, promotion, and competitive strategy.
- You will have an eye for quality and the ability to translate technical capabilities into clear, business-oriented benefits
- 10+ years of software product marketing experience, with at least 4 years in cloud B2B markets
- Prior integration/iPaaS and/or low-code application development experience is highly desired
- Proven ability to create and execute data-driven GTM plans, including launch strategies, content development and sales enablement
- Excellent written and oral communication skills, with the ability to create compelling content, presentations, and webinars
- Strong business judgment, backed by quantitative and analytical thinking
- Creative marketing instincts and exceptional execution abilities
- Desire and willingness to work in a fast-paced environment, iterate quickly, and take calculated risks to innovate
- Ability to synthesize numerous ideas and thoughts to create meaningful marketing outputs
- A self-starter who thrives in an entrepreneurial, fast-paced environment
- An academic background in science or engineering is a plus; an MBA is an added bonus
What the job involves
- Jitterbit is seeking a highly motivated, analytical, and tech-savvy product marketer to lead our go-to-market (GTM) efforts. In this role, you will be the expert on our buyers, understanding how they buy and their criteria for choosing a solution.
- You will be responsible for competitive analysis and the creation of sales enablement tools that position Jitterbit as a leader in the integration, workflow automation and low-code application development markets
- Work closely with product management, sales, services, corporate marketing, and the executive team to prioritize and deliver on GTM initiatives
- Develop compelling messaging and positioning based on defensible differentiators
- Create high-quality content, such as blog posts, white papers, webinars, and videos
- Enable the sales team to articulate the differentiated value of Jitterbit’s solutions based on key integration and automation use cases
- Discover and document value drivers for Jitterbit’s products, gathering insights from current customers, partners and analysts
- Research and analyze the competitive landscape to develop effective competitive positioning assets using our competitive intelligence tool, Crayon
- Drive new product introductions and launch activities in collaboration with product management and marketing, including sales training, product collateral, and campaigns
- Collaborate with demand generation team to translate programs and strategies into measurable pipeline and closed revenue
Our take
For many businesses, making the most of data can be difficult. But this is an issue because making data-led decisions is vital for a competitive advantage. Jitterbit solves this problem with its API transformation platform.
Jitterbit's technology allows businesses to connect SaaS, on-premises and cloud applications quickly and effectively. This, in turn, allows businesses to innovate faster and use data more easily. Though not the only service of its kind, the company has an ambitious growth strategy and has been bolstering its appeal through acquisitions - which will give it an advantage going forwards.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Nov 2017
$25m
SERIES C
Jan 2016
$20m
SERIES B
Total funding: $45m
Company benefits
- 100% remote work
- Medical, dental and vision insurance
- Life and disability insurance
- Flexible spending accounts
- Health savings accounts
- 401(k) plan
- Wellness programs
- Flexible work schedules
- Vacation, sick time and 14 paid holidays each year
Company HQ
Alameda, CA
Leadership
Bill (F. William) Conner
(President & CEO)Member of the Board of Directors at Crytica Security, as well as Founder and CEO at FWC Consulting.
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