Senior Product Marketing Manager, Rho
Partnerships
$140-155k
+ Equity
More information about location
5 days a week in office (Soho, NY)
Business banking platform
Be an early applicant
Business banking platform
201-500 employees
Be an early applicant
$140-155k
+ Equity
More information about location
5 days a week in office (Soho, NY)
201-500 employees
Company mission
To take the friction out of finances, and to prime their customers for success.
Role
Who you are
- 6-10 years of product marketing experience in B2B SaaS or fintech, preferably with exposure to accounting, financial operations, or related industries. Bonus points for candidates with an accounting background (CPA or relevant experience) or who have worked at an accounting firm or accounting software provider
- Strong understanding of the accountant and finance professional audience, including their challenges, workflows, and software preferences
- Proven track record of developing successful go-to-market strategies that drive adoption and revenue
- Exceptional writing and storytelling skills, with the ability to craft compelling content for a technical, finance-savvy audience
- Strong partnership experience with Product teams, with the ability to translate customer insights into actionable roadmap priorities
- Analytical mindset with experience leveraging data to refine messaging, campaigns, and product positioning
- Experience working closely with Product, Sales, and Demand Gen teams to align marketing strategies with business goals
- B2B sales enablement experience (selling to accountants or finance professionals is a plus)
- Highly preferred: Candidates with an accounting background (CPA or relevant experience), or those who have worked in accounting, financial services, or fintech industries
- Highly motivated, results-driven, and comfortable working in fast-paced, ambiguous environments
What the job involves
- As a Senior Product Marketing Manager focused on Accountants, you will play a critical role in shaping how Rho serves and grows within the accounting community
- Your mission is to position Rho as the go-to financial platform for accountants and their clients, ensuring our product offerings align with their evolving needs and workflows
- This role requires a deep understanding of accountants’ challenges—from managing complex client books to optimizing cash flow and financial operations
- You’ll craft compelling messaging, lead strategic GTM initiatives, and equip our sales teams with the tools to engage and convert accounting firms and finance teams effectively
- Equally important, you’ll be a key partner to the Product team, ensuring that accountants' needs and pain points inform our roadmap and drive the development of high-impact features
- Accountant-Centric Market Research – Lead research to understand the pain points, workflows, and needs of accountants, from solo practitioners to finance leaders at multi-client firms. Use insights to refine Rho’s positioning, messaging, and GTM strategy
- Voice of the Accountant – Serve as the advocate for accountants across all GTM activities, ensuring their perspectives shape marketing campaigns, product messaging, and sales motions
- Targeted Messaging & Positioning – Develop and refine Rho’s messaging to resonate with accountants, focusing on how Rho simplifies financial operations, improves efficiency, and enhances client service
- Content & Thought Leadership – Partner with Content and Demand Gen teams to create high-value resources tailored for accountants, such as playbooks, webinars, industry reports, case studies, and product demos
- Product Launches & Adoption – Lead the go-to-market strategy for new features that benefit accountants, ensuring clear communication on product value and use cases
- Product Team Collaboration & Roadmap Influence – Act as a key partner to the Product team, helping prioritize and shape the product roadmap based on accountants' needs, pain points, and feedback. Ensure that Rho continues to deliver solutions that drive real impact for accountants and their clients
- Sales Enablement – Develop playbooks, training, and materials to help sales teams effectively engage and convert accounting firms and finance professionals
Our take
Rho was founded to address the growing need among small and medium-sized businesses for a unified solution to manage corporate spending and cash flow. Aiming to serve companies with 30 to 500 employees, Rho designed its platform to create seamless workflows across banking, corporate cards, and accounts payable.
The company introduced Rho AP, an accounts payable product, followed by a corporate card in partnership with Sterling Bank, enhancing its offering for businesses looking for efficiency in managing financial operations. With a clear focus on product strategy and growth, Rho has been expanding its team and integrating AI capabilities into its platform to stay ahead of the evolving fintech landscape.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Dec 2021
$75m
SERIES B
Jan 2021
$15m
SERIES A
Total funding: $97.2m
Company benefits
- Medical, dental, and vision
- Commuter benefits
- Flexible work policy
- Wellness perks
Company HQ
SoHo, New York, NY
Leadership
Everett Cook
(CEO)Studied International Economics at Vanderbilt, before working in Investment Banking at Deutsche Bank. They were a Senior Analyst at Taylor Woods and Atreaus Capital.
Alex Wheldon
(President & CPO)Founded Trebax Innovations and Kanary Limited. Served as CMO of Smarkets and CPO of Lyst.
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