Marketing Operations & Analytics Specialist, Dispel
+ Stock options grant + Performance bonus
Supplying secure remote access to industrial networks
Be an early applicant
Supplying secure remote access to industrial networks
21-100 employees
Be an early applicant
+ Stock options grant + Performance bonus
21-100 employees
Company mission
To connect people to their industrial control systems, wherever they are.
Role
Who you are
- Obsessive attention to conversion rate optimization and user funnel analysis
- Expert-level proficiency in Google Analytics, HubSpot, and SEO tools (Semrush)
- Experience with advanced analytics platforms (Heap, Mixpanel, or similar)
- Proven track record of improving website conversion rates through data analysis
- Proficient in Framer for website management
- Experience designing and analyzing A/B tests
- Comfortable with paid advertising platforms (LinkedIn, Google Ads)
- Strong Excel/Google Sheets skills for data analysis
- Comfortable being the "numbers person" who translates data into actionable insights
- You're someone who gets excited about finding the "why" behind the numbers
- You love digging into user behavior data, spotting patterns others miss, and turning insights into measurable improvements
- You're comfortable wearing multiple hats as we build our marketing operations infrastructure, but your superpower is making websites convert better through systematic analysis and optimization
What the job involves
- We're seeking a data-driven Marketing Operations Specialist who will be the analytical engine behind our growth strategy
- This role sits at the intersection of marketing analytics, operations, and conversion optimization
- You'll work closely with our product marketing and strategy lead and web designer to transform website visitors into qualified leads through obsessive focus on funnel optimization and data-driven decision making
- Dive deep into website analytics daily using Google Analytics, Semrush, and specialized tools like Heap or Mixpanel
- Identify exactly where we're losing potential leads in our conversion funnel
- Create actionable recommendations to improve conversion rates from visitor → MQL
- Track and analyze user behavior patterns to optimize the customer journey
- Collaborate with Sales Operations on lead data cleanliness while focusing on marketing-specific analytics
- Build predictive models to forecast pipeline needs and inform budget allocation
- Manage and analyze lead/contact data in HubSpot alongside Marketing and Sales Ops
- Set up and optimize landing pages, email sequences, and nurture campaigns
- Create automated workflows that move prospects through our funnel efficiently
- Ensure our CRM data supports accurate conversion rate analysis
- Build reporting dashboards that connect website behavior to lead outcomes
- Work in Framer to implement conversion rate optimizations
- Design and execute A/B tests on key pages with Web Design
- Format and publish blog content created by Product Marketing
- Monitor SEO performance and make technical recommendations
- Ensure our "more functioning website" supports our lead generation goals
- Set up, manage, and analyze LinkedIn and Google ad campaigns
- Measure ROI across all paid channels and recommend budget allocation
- Support media sponsorship coordination and performance tracking
- Manage social media accounts and analyze engagement metrics
- Goal 1: Integrated Funnel Analytics You'll connect the dots between website analytics and lead data to create a complete picture of our conversion process
- This means understanding not just how many visitors we get, but exactly how they behave and where we can improve conversion rates
- Goal 2: Predictive Pipeline Management You'll analyze conversion rates from lead → MQL → SQL to build models that tell us: "To hit $XX in revenue, we need XX leads, which means we need to spend $XX on advertising." This will inform our entire 2026 strategy
- You'll work closely with Product Marketing on content strategy and campaign execution
- Partner with Web Design on website optimization and testing
- Coordinate with Sales Ops on database management while owning marketing-specific analytics
- In this role, you'll be building the analytical foundation that will scale our marketing efforts
- You're not just running reports – you're identifying the specific changes that will double our conversion rates and providing the data that drives major business decisions
- This is a high-impact role where your insights directly influence company growth and marketing budget allocation
- This role reports to our Director of Marketing and offers significant growth potential as our marketing program matures
Our take
Dispel enables high-security remote access to industrial computer systems. With high levels of cyber security that aim to exceed standard expectations, Dispel is a flexible and boutique service that helps companies automate and control the tasks they set for their industrial control systems (ICS).
Wherever your ICS may be located, Dispel connects its clients within seconds, continuously adapting to the increasing demands for private and secure ICS connections. Founded as a way to help companies save time on administration and operations, Dispel has long since adapted to meet the ever-changing needs of software and security.
With demand on ICS having escalated dramatically in the last couple years, Dispel has further bolstered the security and remote access capabilities and helps companies such as Calgon, Clearasil, Vanish, alongside many other leading consumer brands.
Freddie
Company Specialist at Welcome to the Jungle
Insights
122% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2015
$1.5m
SERIES A
Oct 2014
$1.5m
SEED
Total funding: $3m
Company benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k w/ <x percent> Company Match)
- Unlimited PTO - yes, really unlimited! (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Life Insurance (Basic, Voluntary & AD&D)
- Professional Training & Development
- Stock Option Plan
- 100% Fully Remote
Company HQ
Civic District, Austin, TX
Leadership
Ethan Schmertzler
(Co-CEO & Co-Founder)Previously Lead Frontend Engineer at TripleMint, and Financial Analyst at National Security Equity Partners.
Ian Schmertzler
(Co-CEO & Co-Founder)Previously Associate at BlackRock Financial Markets Advisory Group.
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