Marketing Operations & Analytics Specialist, Dispel
+ Stock options grant + Performance bonus
Secure remote access & data streaming for OT and ICS
Job no longer available
Secure remote access & data streaming for OT and ICS
101-200 employees
Job no longer available
+ Stock options grant + Performance bonus
101-200 employees
Company mission
To provide Zero Trust Access solutions to industrial organizations, specializing in products like Secure Remote Access and Data Streaming.
Role
Who you are
- Obsessive attention to conversion rate optimization and user funnel analysis
- Expert-level proficiency in Google Analytics, HubSpot, and SEO tools (Semrush)
- Experience with advanced analytics platforms (Heap, Mixpanel, or similar)
- Proven track record of improving website conversion rates through data analysis
- Proficient in Framer for website management
- Experience designing and analyzing A/B tests
- Comfortable with paid advertising platforms (LinkedIn, Google Ads)
- Strong Excel/Google Sheets skills for data analysis
- Comfortable being the "numbers person" who translates data into actionable insights
- You're someone who gets excited about finding the "why" behind the numbers
- You love digging into user behavior data, spotting patterns others miss, and turning insights into measurable improvements
- You're comfortable wearing multiple hats as we build our marketing operations infrastructure, but your superpower is making websites convert better through systematic analysis and optimization
What the job involves
- We're seeking a data-driven Marketing Operations Specialist who will be the analytical engine behind our growth strategy
- This role sits at the intersection of marketing analytics, operations, and conversion optimization
- You'll work closely with our product marketing and strategy lead and web designer to transform website visitors into qualified leads through obsessive focus on funnel optimization and data-driven decision making
- Dive deep into website analytics daily using Google Analytics, Semrush, and specialized tools like Heap or Mixpanel
- Identify exactly where we're losing potential leads in our conversion funnel
- Create actionable recommendations to improve conversion rates from visitor → MQL
- Track and analyze user behavior patterns to optimize the customer journey
- Collaborate with Sales Operations on lead data cleanliness while focusing on marketing-specific analytics
- Build predictive models to forecast pipeline needs and inform budget allocation
- Manage and analyze lead/contact data in HubSpot alongside Marketing and Sales Ops
- Set up and optimize landing pages, email sequences, and nurture campaigns
- Create automated workflows that move prospects through our funnel efficiently
- Ensure our CRM data supports accurate conversion rate analysis
- Build reporting dashboards that connect website behavior to lead outcomes
- Work in Framer to implement conversion rate optimizations
- Design and execute A/B tests on key pages with Web Design
- Format and publish blog content created by Product Marketing
- Monitor SEO performance and make technical recommendations
- Ensure our "more functioning website" supports our lead generation goals
- Set up, manage, and analyze LinkedIn and Google ad campaigns
- Measure ROI across all paid channels and recommend budget allocation
- Support media sponsorship coordination and performance tracking
- Manage social media accounts and analyze engagement metrics
- Goal 1: Integrated Funnel Analytics You'll connect the dots between website analytics and lead data to create a complete picture of our conversion process
- This means understanding not just how many visitors we get, but exactly how they behave and where we can improve conversion rates
- Goal 2: Predictive Pipeline Management You'll analyze conversion rates from lead → MQL → SQL to build models that tell us: "To hit $XX in revenue, we need XX leads, which means we need to spend $XX on advertising." This will inform our entire 2026 strategy
- You'll work closely with Product Marketing on content strategy and campaign execution
- Partner with Web Design on website optimization and testing
- Coordinate with Sales Ops on database management while owning marketing-specific analytics
- In this role, you'll be building the analytical foundation that will scale our marketing efforts
- You're not just running reports – you're identifying the specific changes that will double our conversion rates and providing the data that drives major business decisions
- This is a high-impact role where your insights directly influence company growth and marketing budget allocation
- This role reports to our Director of Marketing and offers significant growth potential as our marketing program matures
Our take
Dispel provides secure remote access to industrial control systems (ICS), helping companies connect to critical infrastructure without compromising on cybersecurity. Built around a Zero Trust approach, its platform is designed to go beyond standard protections, giving organizations a safer way to manage and monitor their operational technology environments.
The company focuses on fast, reliable connectivity combined with strong access controls and real-time data visibility. Rather than automating industrial processes themselves, Dispel allows teams to securely access, oversee, and respond to systems more efficiently. While the company was originally founded to reduce operational friction, the platform has evolved alongside growing cybersecurity demands in industrial settings.
As reliance on connected industrial systems continues to rise, Dispel has strengthened its position by expanding both its security capabilities and scalability. Today, it works with large industrial organizations across sectors like manufacturing, energy, and infrastructure, supporting a shift toward more secure, always-connected operations.
Freddie
Company Specialist at Welcome to the Jungle
Insights
122% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2015
$1.5m
SERIES A
Oct 2014
$1.5m
SEED
Total funding: $3m
Company benefits
- Competitive Salary & Retirement: Dispel offers salaries competitive to market rates, and provides a company-matching 401k retirement plan.
- Health Coverage: Stay healthy. We provide comprehensive coverage for health, vision, and dental
- Generous Vacation & Wellness Time: Unlimited PTO. Fresh minds do better work. Go rock climbing, do archery, and go hiking
- Insurance: Dispel provides life, long-term disability, and short-term disability insurance
- Growth: At Dispel, your professional growth is fueled by real ownership, impactful work, and a culture that prioritizes learning, mentorship, and advancement
- Options: We‘re a tech company with a long-term vision. Dispel has an option pool available for employees
Company HQ
Civic District, Austin, TX
Leadership
Ethan Schmertzler
(Co-Founder & Co-CEO)Previously Lead Frontend Engineer at TripleMint, and served as a Financial Analyst at National Security Equity Partners.
Ian Schmertzler
(Co-Founder & Co-CEO)Previously an Associate at BlackRock Financial Markets Advisory Group.
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