Principal Experience Designer, Zynga

• 6+ years of experience in the game development industry specializing in UX, having worked on 3+ different game titles
• Deep knowledge of mobile game development, particularly prototyping

Desirable

• We are looking for an outstanding Principal Experience Designer with deep knowledge of mobile game development, particularly prototyping
• Our team is a nimble group of self-motivated, extremely talented individuals that take personal accountability for the quality of their work
• We take pride in owning our lanes, delivering quality work, and maintaining a high level of technical knowledge that makes implementation smooth and efficient
• Our team has fun while working in an agile, constantly evolving, and iterative environment
• If you believe you would be a force multiplier and thrive in this environment then we want to hear from you!
• Your role will be to create inspiring, beautiful game experiences that delight and motivate our players
• You will work hand in hand with the Art Director, Project Manager, and Creative Director to make games that meet product goals, look amazing, and feel approachable to our players
• You will lead all phases of the UX / UI design process including conceptual design/development, graphic and interface design, interactive model prototypes in Figma, UX flows, art production, and Unity implementation
• UX / UI Design:
• Create user flows, interface wireframes, prototypes, and design documentation
• Bring solutions grounded in research, industry standards, and best practices for mobile interaction
• Create Design Systems that establish continuity and efficiency, while remaining flexible enough to adapt to change
• Expert in the application of fundamental UX & UI Design Principles
• An authority on the UX Design process: defining usability challenges, researching the problem space, analyzing qualitative and quantitative data, designing appropriate solutions, and validating ideas through testing
• Experienced in designing for games vs. task completion, specifically supporting fun and engagement
• High degree of competence in assessing and addressing product usability and applying user psychology
• Art:
• Create graybox mockups and prototypes that evolve through collaboration into high-quality final game art.
• Develop mood boards and help guide the visual design of features
• Collaborate with the art team to define and adhere to a thematic art style
• Design functional animation for user interactions
• Adapt and adhere to an established visual style, building upon it consistently
• Produce high-quality visual assets for user interfaces using the Adobe Creative Suite
• Research & Testing:
• Conduct market competitor research and deconstructions
• Research consumer insights, develop personas, and analyze data
• Conduct heuristic evaluations of internal and external products
• Establish the right look to achieve the correct feel for our demographic
• Technical UI Development:
• Prepare and implement assets in the game engine, partnering with technical artists and engineers
• Accomplished expert in creating user interfaces in Unity
• Set up Figma Design Systems that are collaborative, organized, and easy to change
• Fully understands the limitations and best practices of developing games for mobile devices
• Leadership:
• Set examples and establish standard methodologies in UI/UX for your game team
• Lead and participate in company-wide UI/UX community events, critiques, product reviews, and feature retrospectives
• Own the UX for multiple game feature pods
• Mentor senior UI/UX staff
• Collaborate with UI/UX staff from other game teams to share findings and develop standard methodologies across the organization
• General:
• Synthesize the needs of players with the needs of the game team to find solutions that work for both
• Ability to adapt and work in a fast-paced setting, rapidly developing new skills and behaviors in response to changing circumstances
• Ability to prioritize tasks, work efficiently, manage time effectively, and complete work with minimal oversight
• Demonstrates proactive self-development and interest in leveling up personal, interpersonal, and craft skills
• Organized with good digital hygiene; adheres to established naming conventions and organizational standards
• Communications:
• Able to present complex ideas to diverse audiences and articulate a convincing point of view, both verbally and in writing
• Ability to connect and collaborate with multiple studio locations, teams, and partners
• Proactive communicator with a willingness to build consensus across opposing perspectives