Field Marketing Manager, Marigold
DACH/BENELUX
Relationship marketing solutions
Be an early applicant
Relationship marketing solutions
1001+ employees
Be an early applicant
1001+ employees
Company mission
To grow the relationships that grow businesses.
Role
Who you are
- 3–5 years of experience in field marketing, demand generation, or regional campaign management in B2B SaaS
- Strong project management skills and ability to run multiple campaigns at once with tight timelines
- Strong skills in planning and hands-on execution of regional plans best fitting local needs
- Proven success working cross-functionally with sales, product marketing, and BDRs
- Experience with Salesforce and marketing tools like Hubspot, 6Sense, Demandbase or similar
- Analytical mindset with a passion for measuring what works and optimizing for results
- Creative thinker who knows how to bring a brand to life through field programs
- Fluent German (native level) and strong English communication skills (professional proficiency) are required to operate effectively in a multilingual, international environment
Desirable
- Experience in the martech space
- Strong knowledge of the DACH and BENELUX markets, vendors, third-party media, industry events and organizations
- Ideally located in the Munich area but any other location in Germany will be possible
- Any other European language is welcome
What the job involves
- Reporting to the Director of Field Marketing in EMEA, the Field Marketing Manager will be responsible for planning and executing integrated regional campaigns that generate pipeline, accelerate opportunities, and support sales goals in the DACH and BENELUX regions
- You’ll serve as the connective tissue between marketing and sales in your region, ensuring that our brand shows up in the right places with the right messages to drive impact
- This is a high-visibility, highly cross-functional role, working closely with product marketing, customer marketing, events, BDRs, and sales leadership
- Partner closely with regional sales teams to understand market dynamics and develop field marketing plans that align to revenue goals
- Own end-to-end execution of regional campaigns, including in-person events, digital programs, ABM tactics, and partner activations
- Localize global campaign themes to fit regional buyer needs, market maturity, and cultural context
- Work with the BDR team to create regional follow-up strategies and support pipeline acceleration plays
- Collaborate with demand generation to align regional efforts with broader campaigns and performance metrics
- Manage budget, measure impact, and report on KPIs including pipeline contribution, influenced revenue, and engagement
- Represent marketing in regional pipeline and forecast calls, sharing insights and uncovering opportunities to drive momentum
Our take
As the parent company to a family of brands - including Campaign Monitor, Cheetah Digital, Emma, Vuture, and more - Marigold is a global marketing technology company that provides a simple, yet powerful, relationship marketing platform that enables companies to optimize and customize their campaigns. Its easy-to-use design, personalization, and automation tools allow users to create captivating marketing to connect with their audiences.
The company is trusted by over 40,000 businesses (with its subsidiaries drawing in a large number of additional clients), and Marigold's solutions currently cater to 11+ industries, including Media & Publishing, Retail, Travel & Hospitality, and Non-Profits.
The company’s numerous partnerships, expansion, and consistent innovation of its products have enabled it to not only adapt to the ever-changing marketing space but become a leading global solution provider within the specialized relationship marketing space.
Freddie
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Remote-first hybrid work environment
- Schedule flexibility and open time away
- Home office stipend
- Generous paid parental leave, including adoptive and foster parents
- Learning and development Programs
- Paid time off to volunteer, matching and giving funds for charity initiatives
- Mental health care services, global social events, local support
Company HQ
Rolling Mill Hill, Nashville, TN
Leadership
Mike Gordon
(CEO, not founder)Joined Marigold in 2024 from ArisGlobal, where they served as both the CEO and Chairman of the Board. Prior, they held CEO positions for Altus Group and Callcredit.
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