Senior Brand Manager, ecobee
1-2 days a week in office
Smart & sustainable home appliances
Be an early applicant
Smart & sustainable home appliances
501-1000 employees
Be an early applicant
1-2 days a week in office
501-1000 employees
Company mission
To improve everyday life, while creating a more sustainable world.
Role
Who you are
- 7-10+ years of brand marketing experience and in the tech industry is an asset, with a proven track record of both leading large cross-functional teams through successful brand transformations and demonstrating return on brand investment at the business level
- Skilled in collaborating within a matrixed organization and an Integrated Agency Team to create a cohesive brand experience across the entire user journey
- Demonstrated ability to approach brand building strategically, objective focused while also balancing the management of complex projects involving large cross-functional teams and senior stakeholders, driving alignment and delivering on objectives
- Expertise in crafting strategic creative briefs and partnering with internal and external agencies to ensure outcomes align with the strategic vision and deliver impactful results
- Proficient in leveraging data, analytics, and insights to inform brand strategies and develop marketing programs that achieve measurable results
- A creative problem-solver with a forward-thinking mindset, thriving in fast-paced and ambiguous environments while inspiring innovation across teams
- Known for cultivating strong cross-functional relationships and fostering collaboration with a “make it happen” attitude
- A compelling storyteller energized by whitespace opportunities, combining analytical thinking with creativity to drive brand growth and relevance
- Just so you know: The hired candidate will be required to complete a background check
What the job involves
- We’re looking for a Senior Brand Manager to join our Marketing team and play a pivotal role in building ecobee as a leading smart home consumer brand
- In this role, you will lead efforts to craft compelling and integrated brand platforms and campaigns, ensuring alignment with ecobee’s vision to drive awareness, engagement, and loyalty
- You will act as the guardian of our brand, collaborating across teams and external partners to ensure our strategy, creative, and execution maintain a consistent and impactful presence in the market
- This position requires a forward-thinking storyteller with a proven ability to navigate complex, cross-functional environments while remaining attuned to cultural trends and consumer insights
- As a strategic leader within the marketing organization, you will be responsible for overseeing brand health metrics, leveraging data to inform strategies, and partnering closely with Growth and Product Marketing teams to ensure seamless pull-through of the brand message across all touchpoints
- Additionally, you will work to foster alignment among internal stakeholders, delivering program playbooks and championing our brand guidelines to elevate consumer experiences across all channels
- Your contributions will be critical in driving brand equity and demonstrating the return and impact of brand investments on the growth of the business
- Develop and execute against annual strategic plans to strengthen ecobee’s brand equity, driving awareness, engagement, and loyalty through integrated marketing campaigns
- Partner with a lead strategic marketing agency to lead an integrated agency team model to track and manage brand health metrics, implementing data-driven strategies to enhance consumer perception and grow brand equity over time
- Collaborate with the Product Marketing team to craft and implement compelling consumer messages that align with broader brand programs
- Work closely with the Growth Marketing team to support acquisition efforts while reinforcing brand preference across all consumer touchpoints
- Serve as the brand's steward, partnering with cross-functional teams and agency collaborators to implement and ensure alignment with ecobee’s overarching brand strategy and guidelines
- Leverage insights to inform strategic decisions, staying attuned to consumer preferences, market trends, and competitive dynamics
- Keep a pulse on industry trends, emerging technologies, and cultural shifts to proactively identify opportunities that advance the brand's position and relevance
Application process
- Application review
- It will happen
- By an actual person in Talent Acquisition
- We get upwards of 100+ applications for some roles, it can take a few days, but every applicant can expect a note regarding their application status
- Round 1: 30-minute phone call with a member of Talent Acquisition
- Round 2: 45-minute call with the Hiring Manager and two members of the team
- Round 3: 60-minute interview where you'll meet with multiple members of the team and present a case study
- Final Interview: 30-minute interview with the VP, Marketing
Our take
As the world shifts toward sustainable transport, housing, and lifestyle solutions, ecobee's smart home devices are well-positioned to address domestic energy efficiency. Known for creating the world's first WiFi-enabled thermostat, ecobee offers a range of smart home products.
Despite being an early market entrant, ecobee has expanded its product line to stay competitive. By integrating Alexa into its devices, ecobee has significantly grown its customer base and strengthened its relationship with Amazon, similar to how its competitor, Nest, partnered with Google.
In 2021, ecobee was acquired by Generac, a major power industry player aiming to expand into sustainable solutions. This acquisition has provided ecobee with the resources to reach a global market and continue leading in sustainability innovations.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
May 2018
$36m
SERIES C
Mar 2018
$80m
SERIES C
Total funding: $167.8m
Company benefits
- Health/Lifestyle Spending Account
- 75% parental leave top-up
- Health benefits starting day 1
- 25-day paid sabbatical in year 5
- $1,500 learning and development budget
- Quarterly hackathons
- Volunteer Days
- Flexible hours and work from home
- Your own ecobee device
Company values
- Cultivate curiosity
- Start with the customer
- Aim for impact
- Work for the planet
- Think like an owner
- Give respect and build trust
Company HQ
Central Waterfront, Toronto, ON
Articles
Leadership
Stuart Lombard
(CEO)Previously Founder of Inforamp. Has also served as Co-CEO at Isolation Systems and VP of R&D at Grocery Gateway.
Mark Malchionodo
(VP of Software Engineering)Previously CTO at PlanetEye Inc, Engineering Manager at BorderWare Technologies, Engineering Manager at Intel of Canada and Software Architect at Software Group Limited.
Salary benchmarks
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