Mobile Media Manager, Chime
$103.7-144k
+ Bonus + Equity
Mobile banking for the everyday person
Job no longer available
Mobile banking for the everyday person
1001+ employees
Job no longer available
$103.7-144k
+ Bonus + Equity
1001+ employees
Company mission
To make financial peace of mind a reality for millions of everyday people.
Role
Who you are
- Experience in user acquisition/performance marketing/paid media or account management, customer success or another relevant role at a mobile network
- Proficiency in mobile ad platforms like Moloco, DataSeat, and ironSource
- Experience conducting A/B tests for content strategy optimization
- Capability to liaise with vendors for accurate data collection and reporting
- Strong understanding of mobile tracking on iOS and Android including SKAdNetwork, probabilistic matching and deterministic attribution via IDFA and GAID. Very familiar with MMPs like Adjust, AppsFlyer, Singular, Branch, and Kochava
- Proficient math and spreadsheet skills, with expertise in complex functions and pivot tables. Ability to analyze relationships between cohorted and non-cohorted metrics. SQL skills are a big plus
What the job involves
- We're looking for a Mobile Media Manager ready to navigate the dynamic terrain of mobile user acquisition at Chime
- You'll take the helm of pivotal channels like Moloco, LiftOff, and ironSource, shaping the path for app downloads and engaging directly with an array of established and exploratory mobile networks
- You'll be part of a team that values working together and determination
- With your experience in running tests, you'll contribute to enhancing our growth plan
- You'll collaborate with colleagues from various parts of the company
- Collaboratively, you'll aim to enhance our mobile-first approach to gaining customers, within an encouraging and wide-ranging marketing environment
- Monitor and adjust mobile campaigns in real time to attract new users. Collaborate with the creative teams to design engaging ads. Track key metrics to assess and report on the performance of the campaigns
- Analyze user acquisition data to identify optimization opportunities and inform campaign strategies. Generate data-driven reports on campaign performance and user engagement for continuous improvement. Provide creative teams with insights on high-performing ad elements and present recommendations to senior management based on solid analytics
- Efficiently allocate and manage budgets across various mobile channels on a daily and weekly basis. Monitor expenditure closely to ensure it aligns with allocated budgets, and provide feedback within the mobile team and within paid media to ensure we take advantage of unexpected opportunities and mitigate unexpected risks.
- Liaise with vendors to collate data for accurate forecasting of monthly spend, coordinating closely with finance and analytics teams to project spend and efficiency targets. Align these projections with broader marketing objectives by collaborating with internal teams
- Work with vendors to understand capabilities and design an impactful event optimization testing roadmap. Collaborate with cross functional teams to execute and measure event optimization experiments through either A/B or pre-post tests, depending on vendor capabilities
- Conduct A/B testing to refine creative strategies that enhance user acquisition campaigns. Ensure creatives are frequently refreshed to maximize performance through new approaches and minimize creative fatigue
Our take
Chime is part of the growing realm of fintech banks and providers, emphasizing straightforward, cost-effective banking solutions. It cuts the expenses tied to basic bank accounts and provides users with greater autonomy in managing their finances.
In contrast to many traditional banks that levy steep fees and hefty penalties for overdrafts while offering meager interest rates on savings, Chime addresses a crucial gap in the banking sector. Its primary focus is on catering to individuals with modest savings who seek the convenience of automated digital banking.
With a remarkable ascent in its trajectory, Chime's current valuation stands at $25.5B, a staggering $23.5B surge from its early 2019 valuation, underscoring its impressive and swift expansion. However, competition remains fierce, with other neobanks like Ally offering similar features and vying for the same customer base.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Aug 2021
$750m
SERIES G
Sep 2020
$485m
SERIES F
Total funding: $2.0bn
Company benefits
- Physical: We believe in taking care of your physical health, so as a Chimer you’ll get medical, dental, and vision insurance, as well as benefits to support your physical activity, family planning, and all of your little Chimers
- Emotional: We know that staying healthy involves a lot more than doctor’s checkups. We partner with Modern Health to help you navigate your mental health, give monthly Take Care of Yourself Days, and want you to take time off when you need it
- Financial: We want Chimers to save and feel financially supported, so we offer savings plans with competitive matching, as well as access to financial planning and legal assistance so that you can find your financial peace of mind
- Social: We’ll celebrate your milestones together with travel stipends, swag, and high-fives and make sure you’re connected to fellow Chimers through our Chime Resource Groups (CRGs) and company events
Company HQ
Nob Hill, San Francisco, CA
Leadership
Chris Britt
(Co-Founder & CEO)Chris worked as an Accenture Management Consultant for 4 years before roles at CMGI, Comscore Networks, and Visa. They left their position as an SVP of Corporate Development at Green Dot Corporation to co-found Chime in November 2012.
Ryan King
(Co-Founder)Ryan worked at Plaxo for 8 years, first as Lead Engineer and then working their way up to VP of Engineering & COO. They went on to be CTO & Vice President at Comcast Silicon Valley Innovation Centre before co-founding Chime.
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