Lifecycle Marketing Manager, Mejuri
12-18 month Contract
CA$115-130k
3+ days a week in office
Fine jewelry brand
Be an early applicant
Fine jewelry brand
501-1000 employees
Be an early applicant
CA$115-130k
3+ days a week in office
501-1000 employees
Company mission
To turn fine jewelry into an everyday occasion while working towards making a positive impact in our communities, the industry, and the world.
Role
Who you are
- Experience: 6+ years in lifecycle, CRM, or retention marketing with at least 2 years managing a team — DTC, retail, or omnichannel preferred
- Proven Commercial Impact: A track record of building and executing a lifecycle calendar that moves the business, not just the open rate
- Platform Fluency: Deep experience with lifecycle platforms; Klaviyo experience is a strong plus
- Analytical Instincts: You read a dashboard, find the story, and turn it into action. Comfort with SQL or BI tools (Omni, Looker, BigQuery) is an asset
- Commercial Acumen: You understand retention, frequency, AOV, and how lifecycle connects to the broader P&L
- Cross-Functional Range: You can hold the line on lifecycle strategy while flexing to the priorities of Brand, Creative, Merchandise, and Retail
- Bias for Action: You move fast, sweat the details, and care about the things customers feel even when they can't name them
What the job involves
- As Lifecycle Marketing Manager (12-18months) you are the connective tissue between Mejuri and her customer. You own the calendar, the team, and the strategy that keeps our Muse engaged between purchases — and turns one-time buyers into lifelong advocates
- You sit within the Growth organization and partner closely with Integrated Marketing, Brand, Creative, Merchandise, Retail, and Digital. You lead a team of lifecycle marketers and report into Growth leadership
- This is not a campaign execution role. You architect the system — the segmentation logic, the contact strategy, the test-and-learn agenda — that makes every communication feel personal, on-brand, and commercially purposeful
- Own Mejuri's end-to-end lifecycle calendar across email, SMS, push, and in-app — balancing commercial pressure with brand storytelling and customer experience
- Build and govern the segmentation, prioritization, and contact strategy that determines who hears what, and when
- Lead, coach, and develop a team of lifecycle marketers — setting the bar for craft, speed, and rigor from brief through send through post-mortem
- Oversee all 1:1 consumer communications in partnership with Brand, Creative, Retail, Merchandise, and Digital — ensuring every touchpoint is on-brand and commercially accountable
- Own the reporting cadence that keeps the business informed — turning campaign performance, cohort behavior, and testing into clear decisions
- Build and execute a structured test-and-learn agenda across creative, offer, audience, channel, and frequency — and scale what works
Our take
Traditional jewelry retailers often target men for gifting - in part to make higher mark-ups acceptable. Mejuri, however, is putting the purchasing decision back with women with its direct-to-customer strategy. Instead of releasing large batches of seasonal pieces, Mejuri introduces only a small quantity of products each week, which allows it to translate trends and consumer feedback sentiments into its designs in a timely manner.
Having accumulated millions of visitors to its website, it is clear that Mejuri has captured a lot of interest. It has released over 1,000 designs since its launch, has an impressively long waitlist, and boasts that a large portion of its monthly transactions come from returning customers.
Despite its online focus, Mejuri has opened a number of brick-and-mortar stores across the US, Canada, and the UK. The company's current focus appears to be on this offline expansion, as it tries to push beyond its biggest markets into the other countries it ships to, as well as investing in branding and the customer experience.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2019
$23m
SERIES B
Sep 2018
$5m
SERIES A
Total funding: $29m
Company benefits
- Parental support: we offer parental leave salary top up of up to 80%, as well as a personalized return-to-work transition and accommodation plan for all parents
- Health & Wellness: We offer you competitive medical and dental benefits, alongside a schedule that prioritizes whole health including personal days and mental health coverage
- Generous Total Rewards: Including a minimum of three weeks paid vacation for all corporate roles. And the cherry on top? A generous product discount
- Hybrid Work Environment: We believe in balance. Our corporate employees have a hybrid experience, spending three days a week (Tuesday-Thursday) as we are big believers in the value social capital provides our team members and our business. IRL time unlocks trust, creativity, innovation, career development and more
- Mejuri Passport: Your ticket to the destination of your choosing. The Mejuri Passport allows corporate employees meeting the criteria to work in any location for one month each year
Company HQ
Liberty Village, Toronto, ON
Leadership
Noura Sakkijha
(Co-Founder & CEO)Experience at CIBC as Process Analyst for 1 year, and Associate Specialist for 3 years.
Majed Masad
(Co-Founder & President)Previously an Investment Banking Partner at FirePower Capital for 7 years, and a Special Advisor for 1 year.
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