Growth Marketing Manager, Torch Technology
$100-130k
+ Equity
More information about location
Ordering & inventory tech for dental practices
Be an early applicant
Ordering & inventory tech for dental practices
101-200 employees
Be an early applicant
$100-130k
+ Equity
More information about location
101-200 employees
Company mission
To improve the lives of healthcare providers by simplifying supply ordering, providing transparent pricing, and modernizing a previously outdated ordering process.
Role
Who you are
- 4-7 years of B2B marketing experience, ideally across demand gen, lifecycle, or growth
- Strong understanding of funnel metrics and how marketing drives pipeline
- Experience prioritizing campaigns based on business goals, not just executing requests
- Ability to identify which campaigns are worth running — and confidence to push back on those that aren’t
- Experience working with audience segmentation and targeting strategies to reach the highest-value accounts
- Strong data instincts and ability to translate insights into clear, actionable decisions
- Systems thinking mindset: able to connect channels, campaigns, and funnel stages into a cohesive strategy
- Comfort operating in ambiguity and making judgment calls with imperfect information
- Bias toward action: able to move quickly from idea to execution while continuously iterating
What the job involves
- As Growth Marketing Manager, you will help ensure that marketing efforts are focused, prioritized, and aligned to driving meaningful pipeline outcomes
- This role sits across the full funnel and plays a key role in shaping how Torch builds and scales its demand engine. You will help determine what we should run, who we should target, and how channels work together to drive pipeline
- You’ll take a data-driven approach to growth — using audience segmentation, performance insights, and experimentation to continuously improve how we acquire, engage, and convert our ideal customers
- This role is not about running isolated campaigns. It’s about ensuring every campaign is intentional, targeted to the right audience, and contributes to overall funnel performance
- You’ll work closely with leadership to understand the full marketing ecosystem, including:
- Funnel performance metrics
- Campaign reporting
- Channel efficiency
- Pipeline generation strategy
- Early priorities will include:
- Evaluating current campaign performance
- Identifying bottlenecks across the funnel
- Developing frameworks to improve channel performance
- Supporting experimentation across growth initiatives
- Campaign Strategy, Prioritization & Execution
- Align campaign planning to pipeline and SQL targets, ensuring efforts are tied to measurable outcomes
- Identify and prioritize high-impact campaigns based on audience, channel, and expected return
- Define how channels (lifecycle, partnerships, content, events, paid) work together within each campaign
- Coordinate campaign execution from planning through launch, ensuring alignment across teams
- Make tradeoff decisions on where to invest vs. what not to run based on performance and capacity
- Audience & Data Segmentation
- Develop and refine audience segmentation strategies based on ICP and behavior
- Ensure campaigns are targeted to the right accounts and personas
- Partner with RevOps to improve data quality, segmentation, and targeting accuracy
- Experimentation, Funnel Optimization & Performance
- Identify bottlenecks across the funnel and develop hypotheses to improve conversion and pipeline generation
- Design and run experiments across channels, messaging, and audiences to improve performance
- Analyze campaign and funnel data to uncover insights and recommend optimizations
- Improve funnel velocity, conversion rates, and overall marketing efficiency
- Scale successful initiatives and iterate quickly on underperforming programs
- Reporting & Insights
- Develop visibility into campaign performance and pipeline contribution
- Translate performance data into clear recommendations and next steps
- Help the team make more informed, data-driven decisions
Our take
For many dental practices, procurement can be a time-consuming and frustrating process which takes them away from their patients. Torch Dental solves this problem with its all-in-one procurement technology.
Torch's eCommerce software platform is geared towards not only saving dental practices valuable time, but saving them money too. Unsurprisingly, this has proven popular with dental practices, which are under mounting pressure due to demand.
The office-based healthcare supply industry is worth over $100 billion, and companies like Torch stand to make impressive gains in the coming decade. If Torch can invest further in its outreach and scale its user base, it could see growth skyrocket.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2024
$10.5m
SERIES B
Jul 2023
$28m
SERIES B
Total funding: $70.5m
Company benefits
- 401k benefits with Slavic
- Unlimited paid time off (PTO)
- Maternity and Paternity leave
- Medical and dental coverage with Aetna
- Work from home stipend
- Commuter benefits for hybrid employees
- Fully stocked pantry and fridge for hybrid employees
Company HQ
Civic Center, New York, NY
Leadership
Khaled Boukadoum
(Co-Founder & Co-CEO)Previously worked in M&A at RBC Capital Markets and as a Private Equity Investor at The Blackstone Group.
Drew Werner
(Co-Founder & CTO)Previously worked as a Software Engineer at Datadog, and as an Engineering Manager at Dropbox.
Yassine Boukadoum
(Co-Founder & Co-CEO)Previously worked as an Investment Banking Associate at Stifel Financial Corp., before working in Product at SmartAsset.com.
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