Client Insights Lead, Comscore
$78.6-97.5k
Omnichannel advertisement measurement platform
Be an early applicant
Omnichannel advertisement measurement platform
1001+ employees
Be an early applicant
$78.6-97.5k
1001+ employees
Company mission
To bring trust and transparency to media and marketing, so businesses can use data to drive growth.
Role
Who you are
- 6+ years of Client Success / Insights experience within analytics, audience measurement, advertising agency, marketing data solutions or digital media business
- Experienced in creating value for clients through data insights and client-focused consultation
- Focused on a collaborative approach to problem solving
- Excellent communication and presentation skills
- Ability to mentor and train junior members of the team
- Ability to work autonomously and independently under little supervision
What the job involves
- Develops and maintains long-term client relationships by serving as a client advocate and liaison. Understands the client’s changing and expanding business needs and identifies opportunities to improve client satisfaction and find new Comscore solutions to meet their needs. Through regular contact, ensure maximum usage and satisfaction of Comscore products, services, and data, resulting in customer retention
- Senior key contact for small to mid-sized to large enterprise accounts
- Day-to-day client lead of a portfolio of named client accounts with direct ownership for client satisfaction, product usage, and issue resolution
- Establishes strong and productive relationships with client accounts, in-person and virtually
- Partners with client contacts to conduct interface trainings and set up reporting in a way that generates powerful insights and data stories
- Maintains a strong knowledge of client’s industry, competitive space and role in the market, including competitors, customers, and emerging trends
- Proactively identify opportunities to improve client deliverables, anticipate client needs, offer creative solutions, and share upsell opportunities with sales leads
- Shares strategies and communications with sales leads to grow, improve and amplify relationships with clients
- Monitors account health, usage and engagement and communicates risk and opportunities to management team; develops strategies to overcome risk and address opportunities
- Works closely with internal Comscore teams to communicate client needs and provide feedback
- Partners with Product leads to translate client and team feedback related to data and products in order to influence the product roadmap and direction
- Regularly volunteers to handle ad-hoc projects and is a significant resource to the larger Comscore organization
- Trains and mentors junior team members
Our take
In order for businesses to deploy successful advertisement campaigns, they must leverage data to access their target audience, but this is becoming increasingly difficult. The engagement of programmatic advertisements must be measured across all channels to produce actionable insights from the complex media environment, and this can be impossible without the right data analysis infrastructure.
ComScore provides an omnichannel advertisement measurement platform, empowering businesses to have a comprehensive and unified view of their marketing campaign success across all platforms. The company achieves this by providing tools for the analysis of cookie-free data across social media, CTV, mobile, podcasts, and DOOH platforms, allowing them to build highly targeted audiences through their own proprietary data.
While the company faces competition from other omnichannel audience-building platforms, ComScore stands out by providing the tools necessary for obtaining actionable proprietary data and analyzing it, as opposed to competitors who focus on one or the other. Furthermore, the company also has a unique focus on data gathering from social media and CTV, in addition to more traditional media consumption formats.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jul 2010
$2.7m
LATE VC
Aug 2003
$12m
SERIES E
Total funding: $97.6m
Company values
- Customer Focus
- Collaboration
- Curiosity
- Simplicity
- Accountability
- Inclusivity
- Integrity
Company HQ
Hunter Mill District, Reston, VA
Articles
Leadership
Jon Carpenter
(CEO)Joined Comscore in 2021 as CFO before becoming CEO in 2022. Prior to this, they were CFO at Publishers Clearing House, Sears Holding Corporation, and NBCUniversal. They were also the SVP of Finance at Nielsen.
Share this job
View 3 more jobs at Comscore