Web Development Lead, Later
$130-150k
Social media marketing scheduling platform
Be an early applicant
Social media marketing scheduling platform
1001+ employees
Be an early applicant
$130-150k
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- Proven leadership experience managing, mentoring, or guiding a web development team
- Hands-on experience building and optimizing landing pages with a focus on performance, SEO, accessibility standards and conversions
- Strong expertise in Contentful and Wordpress, including structuring and maintaining workflows
- Strong background in building fast, user-focused, and conversion-optimized web experiences
- Familiarity with testing frameworks, QA processes, and cross-browser/device testing
- Experience implementing analytics and tracking with Amplitude
- Experience in configuring and maintaining third-party script and tracking tools to support experimentation and campaign needs
- Proficiency in HTML, CSS, JavaScript/TypeScript, React, and Gatsby
- Experience with implementing animation for visual enhancement, improve user experience and direct user focus
- Experience with additional CMS or web development frameworks
- Knowledge of automation tools and performance monitoring systems
- Knowledge of backend APIs and serveless functions
- Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity
What the job involves
- We’re looking for a Web Development Lead to take ownership of Later’s web experiences, ensuring they are fast, scalable, and conversion-optimized
- As a hands-on leader, you’ll balance coding and technical execution with mentoring and setting high standards for the team
- In this role, you’ll oversee the delivery of high-performance landing pages, optimize our Contentful CMS workflows, and implement analytics and experimentation frameworks to drive measurable impact
- Reporting to our Sr. Marketing PM, you’ll play a key role in building a world-class web team that fuels Later’s growth
- Define and implement web support criteria, internal processes (example: QA), self-serve strategy and site testing
- Lead the adoption and training of scalable infrastructure, tools, and frameworks to future-proof Later’s web properties
- Build frameworks for experimentation (A/B testing, Amplitude insights) to guide web strategy
- Review and evolve our CMS solution to ensure it scales effectively and supports future business needs
- Build and optimize landing pages that deliver on performance, SEO, and conversion goals
- Manage and optimize Contentful CMS structure and workflows to reduce engineering bottlenecks and enable non-technical teams
- Implement analytics instrumentation with Amplitude, ensuring accurate tracking and accessible dashboards for stakeholders
- Write high-quality, performant code using HTML, CSS, JavaScript/TypeScript, React, and Gatsby
- Work comfortably in Figma to review, interpret, and collaborate on high-fidelity mockups with design teams
- Ensure web properties consistently meet Core Web Vitals and maintain >99% uptime
- Mentor and guide team members, setting clear technical standards and fostering growth
- Collaborate closely with our Marketing Leadership Team to align on priorities, web goals and deliverables
- Communicate effectively across technical and non-technical stakeholders, ensuring alignment and transparency
- Lead onboarding for new web hires, including preparing updated materials and standard practices to support all new hires
- Partner with external agencies as needed, managing onboarding, workflow integration, and ensuring delivery meets Later’s quality and technical standards
- Build and lead a high-performing web development team with clear ownership and accountability
- Set a culture of technical excellence, continuous improvement, and reliable delivery
- Act as a hands-on leader, balancing development with oversight of team processes and output
- Stay on top of emerging trends in web development, CMS best practices, and performance optimization
- Continuously test and refine web experiences to maximize usability, accessibility, and business impact
- Evaluate and introduce new tools and frameworks that improve efficiency and scalability
- Later’s web team operates as a high-performing, scalable function with clear ownership, strong technical standards, and effective collaboration across Marketing, Product, and agency partners
- CMS workflows are optimized to reduce engineering dependency, empower non-technical teams, and support faster go-to-market execution
- High-quality landing pages and web experiences consistently improve conversion rates, pipeline growth, and user engagement, supported by robust tracking and experimentation frameworks
- Core Web Vitals, site reliability, and scalability remain strong, with the team driving not just execution but also shaping the long-term web strategy and roadmap
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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