Associate Paid Social Specialist, Self Financial
$58.5-71.5k
+ Quarterly performance-based bonuses + Stock options
Credit and savings-building platform
Open for applications
Credit and savings-building platform
501-1000 employees
Open for applications
$58.5-71.5k
+ Quarterly performance-based bonuses + Stock options
501-1000 employees
Company mission
Self's mission is to increase economic inclusion and financial resilience by helping people build credit and savings.
Role
Who you are
- B.S. or M.S. degree and 1-2 years experience in paid media and user acquisition
- Experience with major ads platforms such as Google Ads (Search, GDN, YouTube, and UAC campaigns), Facebook Ads, Snap Ads, Tik Tok ads, or Programmatic Display Experience
- Experience with mobile app acquisition, and MMP platforms such as Adjust, AppsFlyer, Kochava, etc
- Experience in A/B testing to drive KPI improvement
- Basic HTML & Javascript knowledge (Google Tag Manager knowledge is a plus!)
- Analytical/Data driven mindset (SQL knowledge is a plus!)
- Strong Microsoft Excel skills
- Ability to work in a fast-paced, start-up environment
- Organization, planning, and prioritization skills are a must
What the job involves
- As part of the performance marketing team, the Paid Media Specialist is primarily responsible for managing the day-to-day optimization of paid marketing campaigns to improve CPA and ROAS, while driving increased user acquisition volume
- You will drive the day-to-day campaign management and optimization of core acquisition channels and be responsible for a meaningful portion of our user acquisition budget
- You will be constantly analyzing campaign data to drive increases in KPIs through a test and iterate approach
- As part of a fast-growing, yet lean, venture-backed financial technology startup, you will need to be able to make decisions quickly while learning from others on your team
- You will work closely with others in marketing, product, and analytics
- You will also own a significant share of our creative production process through in-house and agency partners for design and copy
- This includes competitive research, brainstorming, ideation, feedback, collaboration with compliance teams, live testing, and ongoing iterations
- Help manage the planning and execution of paid user acquisition campaigns across Facebook, Tik Tok, Snapchat & other media partners
- Grow purchasing users across both mobile app and web properties, focusing on hitting CPA & ROAS targets, all while assessing user quality, churn, and LTV
- Collaborate with internal teams, and/or agency partners to grow campaigns
- Create campaigns and execute bid, optimization, audience, and creative tests to improve campaign performance
- Collaborate with in-house and external designers to iterate on and create ads to drive creative testing working within a highly-regulated environment and industry to ensure all best practices are met with compliant ads
- Improve post click conversion through landing page optimization utilizing standard web page testing best practices and landing page design tools
- Identify fluctuations in performance across campaigns and assess and execute tactics to rightsize issues in KPIs
- Report on performance to key marketing and company stakeholders
- Continually leverage new tools and industry best practices
Our take
Almost 50 million Americans are “credit invisible” with no credit score at all, while there are also around the same number with low credit scores. The ramifications of this are profound, as it goes on to affect mortgage and rental applications, personal loans, and even job prospects.
Self is one of a number of fintechs, along with the likes of Better, TomoCredit and SoFi, that are attempting to help people get easier access to loans, and in turn credit scores. The company offers consumers installment loans and its own visa credit card, regardless of their current credit score.
While there’s lots of competition in this particular fintech niche, Self has been scaling up rapidly over the last few years, increasing its headcount and expanding into credit reporting for rent with its acquisition of RentTrack.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 7 rounds)
Sep 2021
$50m
SERIES E
Dec 2020
$40m
SERIES D
Total funding: $127.6m
Company benefits
- Mission-driven company
- Open paid time off & family leave
- Equity incentive plan
- Wellness programs
- Education reimbursement budget
- Performance-based bonuses
- Generous employer-paid health, vision and dental insurance coverage
- Free gym membership
- Casual dress code
- Team building events and activities
- Remote work arrangements/ flexible work schedule
- Paid parental leave
Company HQ
Congress Avenue Historic District, Austin, TX
Articles
Leadership
James Garvey
(CEO)Has founded two startups before Self; SaaS company GK Equity, and marketing tech company Objective Loyalty.
Salary benchmarks
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